Growth Operations Paytm Money in Uttar Pradesh

About Paytm Paytm is India's leading mobile payments and financial services distribution company. A pioneer in the mobile QR payments revolution, Paytm builds innovative technology solutions that empower merchants and consumers alike. Our mission is to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. About the Role We are looking for an experienced Growth professional (DGM/GM) to own customer acquisition, activation and usage for our Lending EMI business. The incumbent will drive the strategy and execution behind how customers discover, check their eligibility for, and activate Paytm EMI — spanning proactive outreach to pre-scored segments, always-on in-app/in-store eligibility checks, and in-the-moment discovery at the point of purchase. The role requires close partnership with Business Product, App Product, Risk, Risk Analytics, Brand Alliance, and Marketing teams to convert Paytm's existing user base — including Postpaid and other lending cohorts, and customers who already use Paytm's free credit report — into active, repeat EMI users, while keeping growth targets aligned with underwriting and portfolio quality constraints. About the Team The Growth team for Lending EMI owns the full top-of-funnel, activation charter and usage matrices: sizing and prioritizing the addressable base, running outbound and in-product campaigns, and measuring and improving conversion across every discovery channel — proactive whitelist outreach, standalone self- check, contextual at-purchase discovery, and merchant-assisted discovery. Key Responsibilities ● Own the GTM strategy and sequencing across customer segments (existing loan products/lending cohorts, the CIR base, internal usage patterns, new-to-credit customers) and merchant/category segments. ● Drive the proactive outreach ("Signup") program end to end: whitelist targeting, campaign design across push/SMS/email/in-app, frequency and consent m

About Us: Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the Role: We are looking for a strategic and data-driven Growth leader to own and scale growth for the Paytm for Business app. The role will be responsible for driving activation, engagement, retention and winback, with a strong focus on improving service-led product journeys and building a scalable growth engine. The ideal candidate will combine strong product and growth thinking with deep expertise in analytics, experimentation and lifecycle marketing. This is a high-ownership role that will work closely with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities, design interventions and drive measurable outcomes at scale. Key Responsibilities: - Own the growth charter for the Paytm for Business app, covering activation, engagement, retention and win back. - Identify opportunities across key service product journeys and build strategies to improve user adoption, usage and retention. - Build a data-led growth engine using user analytics, cohort analysis, funnel metrics and behavioral insights. - Drive a strong culture of experimentation and rapid iteration, including hypothesis creation, A/B testing and measurement of business impact. - Own and scale lifecycle marketing / CLM initiatives across user segments and stages of the customer journey. - Leverage AI and Agentic capabilities to automate growth workflows, personalization, customer lifecycle management and decision-making. - Define and track growth KPIs, identify gaps and translate insights into actionable product and business initiatives. - Work cross-functionally with Product, Engineering, Data Science, Ma

Paytm Money is building the next generation of wealth management and investment products for India. As a Growth, Process & Data Specialist at the, you will sit at the intersection of analytics, CRM, and growth strategy - owning the data infrastructure and intelligence layer that powers our user acquisition, engagement, and retention campaigns. This is a high-ownership, cross-functional role where you will independently drive cohort analytics, campaign attribution, CLTV modelling, and business review reporting, while acting as the primary bridge between the CRM and Data teams. Key Responsibilities - Own end-to-end cohort analytics across the user lifecycle - acquisition, activation, engagement, and churn - and translate insights into actionable growth strategiesDesign and maintain user scoring models (engagement, propensity-to-invest, churn risk) to enable intelligent segmentation and personalised CRM campaignsBuild and manage data pipelines and Looker Studio dashboards to provide self-serve reporting for growth, CRM, and leadership teamsDevelop and iterate on multi-touch campaign attribution models and Customer Lifetime Value (CLTV) frameworks to measure ROI and guide retention investmentDefine audience segments, trigger logic, and data contracts for CRM automation tools (Seller Panel / CleverTap or equivalent) to enable precise, data-driven campaign executionCreate and own structured PowerPoint decks for weekly, monthly, and quarterly business reviews - synthesising data into crisp narratives for leadership and cross-functional stakeholdersDrive standardised processes for campaign planning, data QA, A/B test design, and performance reporting across the growth function Who We're Looking For 3–6 years of experience in growth analytics, CRM analytics, or a data specialist role, preferably in fintech, consumer internet, or BFSI Strong hands-on proficiency in SQL & dashboards, with demonstrated experience building cohort analyses, funnel analytics, and behavioural se

Key Responsibilities:- 1. Channel Ownership & Growth Own end-to-end affiliate channel performance from partner onboarding to scale Drive acquisition with a focus on quality metrics (IR FT), not just volume Build a sustainable and scalable affiliate growth engine 2. Partner Ecosystem Development Build and manage relationships with affiliate networks (vCommission, Admitad, etc.), fin-influencers, publishers, and deal platforms Onboard and scale high-quality direct affiliates and strategic partners Identify and unlock new affiliate growth opportunities (content, comparison platforms, communities, etc.) 3. DRA Channel Buildout Set up and scale the DRA (Digital Referral Agent) channel Ensure compliance with regulatory requirements and internal policies Define onboarding, training, tracking, and payout mechanisms for DRAs 4. Performance & Optimization Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates Drive continuous experimentation across creatives, messaging, and partner cohorts Improve affiliate-driven funnel metrics: Signup KYC IR FT 5. Analytics & Governance Own channel-level reporting: CAC, ROI, cohort performance, partner-level metrics Implement strong tracking, attribution, and fraud detection mechanisms Ensure traffic quality and prevent misuse or arbitrage 6. Cross-functional Collaboration Work closely with Product, Marketing, Compliance, and Analytics teams Influence onboarding flows and growth experiments for affiliate traffic Align affiliate strategy with broader acquisition and business goals Requirements 810 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintech Strong understanding of broking acquisition funnels (Signup KYC IR First Trade) Proven track record of scaling affiliate channels with measurable ROI Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships Experience or exposure to DRA model and regulatory fra

About Us:Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About team : DevicesTech is a strategic and critical center of technology within the Paytm payments vertical that builds scalable payment solutions to offer a secure & seamless payment experience to millions of users with devices ranging from the versatile flagship devices - All-in-One POS and Soundbox to the small yet powerful - Linux POS. The EDC machines accept all payment methods(All debit and credit cards, Paytm wallet, net-banking, All UPI apps) using our range of Paytm devices. The IoT devices support innovative payment workflows to prevent frauds and increase overall engagement of the merchants and consumers. Millions of devices are deployed in the country from large store chains to smaller merchants with an aggressive market focus accomplishing very fast growth. This scale is made possible with the underlying core technology platform built by the Devices Tech team that is scalable with robust security and a highly accurate transactional system with safe money movement. The Devices Tech builds and owns a mix blend of EDC and IoT(Internet of Things) middleware services powered by several Java microservices, mix of Sql and NoSql databases, distributed architecture on cloud with many AWS managed and self manages tools and services, and inhouse devices SDKs built by our Android and Embedded System team. About the Role: We are looking for a highly analytical and business-oriented Subscription Growth Manager to drive recurring revenue, retention, collections, renewals, and merchant lifecycle management for the Soundbox subscription business. The role will be responsible for owning subscription revenue performa

About Paytm: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Summary We are looking for a high-ownership Central Growth manager to drive measurable monetization outcomes across the Paytm consumer app. This role will own the “growth & monetization levers to increase ARPU, engagement, and category adoption, while maintaining tight ROI discipline. You will work cross-functionally with Product, Data Science, Marketing, and Ops to identify the highest ROI opportunities, build scalable offer frameworks, and improve conversion across key discovery journeys. The mandate is to build a stronger, more profitable consumer growth business. Key Responsibilities 1) Own app monetization outcomes (ARPU + engagement) Drive consumer monetization KPIs: ARPU uplift, conversion to paid/monetized actions, repeat usage, category adoption, and engagement depth Identify growth pockets across categories (e.g., RU, bill pay, commerce, travel, financial products) and scale what works. 2) Traffic strategy & allocation (maximize ROI) Build a traffic allocation strategy across app surfaces and journeys to maximize incremental ARPU and engagement Partner with DS/Product to create routing/next-best-action models and run continuous optimization via experiments Manage trade-offs across categories (where to push, when to hold, and how to protect user experience). 3) Monetization-led cross-sell (embed in discovery journeys) Scale new cross-sell avenues by embedding monetization hooks in high-frequency moments Improve funnel steps: message clarity, eligibility communication, UX friction reduction, and conversion rates. 4) Experimentation engine & growth ops Run structured experimentation: hypothe

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Roles‌ ‌& ‌Responsibilities:- ● Lead the P&L responsibility for RU & transit categories along with focus on bottomline enhancing strategies, optimising costs and delivering revenue targets. ● Own the business growth charter and work closely with central teams to strategize and coordinate user and value growth. ● Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app. ● Work closely with management to share funnel conversion improvement ideas, feedback & present results. ● Identify demand levers by thoroughly understanding consumer behavior and building offerings around it. ● Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation for growth. ● Define user acquisition and user retention strategies. ● Monitor market trends, research consumer markets, and competitors’ activities. ● Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics. ● Create and execute a strong performance marketing strategy & execution plan for building awareness and driving conversions. ● Measure and report the performance of all marketing campaigns, and assess ROI and KPIs to track their efficacy over time Competencies. ● P&L Ownership ● Category Management. ● Offline, CLM Marketing & Performance Marketing. ● GTM Strategy. ● Product Strategy. ● Advance MS-Office, MS-Excel skills The‌ ‌Ideal‌ ‌Candidate‌ Must Have: ● 5-7‌ ‌years‌ ‌of‌ experience‌ ‌in‌ bill payments/transit or

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: Drive user acquisition, engagement, and retention for our Insurance platform, accelerating growth and increasing market share in the insurance investment space. Responsibilities: - Develop and execute data-driven growth strategies to boost user adoption and transaction volume for insurance products. - Design and implement A/B tests and experiments to optimize user journeys, improving key metrics such as reach, CTRs, conversion rates and customer retention. - Analyze user behavior and identify opportunities for product enhancements, marketing campaigns, and customer segmentation. - Collaborate with product, and engineering teams to launch and refine growth initiatives. - Monitor and report on key performance indicators (KPIs) such as CTRs, conversions, customer acquisition cost (CAC), and customer lifetime value (CLTV), providing actionable insights to stakeholders. - Identify and leverage new distribution channels, partnerships, and digital platforms to expand reach. - Implement user feedback loops to improve user awareness, product experience and increase conversion. - Focus on increasing repeat investments and enhancing overall investor lifetime value. Requirements: - Experience in growth marketing, product growth, or related roles. - Proven track record in driving growth, preferably within the fintech, investment, or financial services sectors. - Strong analytical skills with proficiency in tools such as Clevertap, Moengage, Google Analytics, SQL, or similar platforms. - Hands-on experience with A/B testing and experimentation frameworks. - Prior experience or understanding of user acquisi

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Overview We’re looking for a GM/ AVP to drive growth for Lending vertical at Paytm. This role is deeply analytical and focused on reading user and marketing funnels at an atomic level, forming strong hypotheses, and designing experiments to unlock scalable growth. You will work closely with senior stakeholders across Product, Business, Risk, Marketing and growth teams across paytm. Key Responsibilities ● Own end-to-end growth analysis across the unsecured lending, from impressions and clicks to activation, usage, and credit consumption ● Analyze marketing and acquisition funnels at an atomic level using event, clickstream, and impression data to identify gaps and inefficiencies ● Use tools like CleverTap, SQL, Looker and Superset to track funnel movement, drop-offs, and cohort behavior ● Form clear, data-backed hypotheses and design experiments to validate growth opportunities ● Work with campaign managers in the team to execute experiments, relevant campaigns, review content and suggest improvements ● Lead cohort analysis to understand differential behavior across user segments ● Partner with Product teams to identify opportunities to improve user journeys and reduce funnel friction. ● Identify new opportunities for top funnel growth, both within the Paytm ecosystem and outside it. ● Translate complex analyses into clear, actionable recommendations for senior stakeholders ● Build and maintain dashboards to monitor funnel health and experiment outcomes Requirements ● 10+ years of experience in growth, analytics, or product strategy roles ● Strong analytical and problem-solv

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role This role will drive integrations between Paytm EDC and other billing POS providers, enabling seamless merchant experiences and improving adoption across key segments. Key Responsibilities * Own end-to-end integration lifecycle Work with product team to enable seamless EDC + billing interoperability. * Drive technical and business alignment between Paytm product and partner teams. * Identify high-impact POS platforms and prioritize integrations based on merchant demand and revenue potential. * Ensure smooth onboarding, testing, deployment, and post-integration support. * Act as the bridge between business, product, and engineering teams. Ideal Candidate Profile * 5–7 years of relevant experience in POS integrations, fintech, SaaS, or payments ecosystem. * Strong understanding of billing software / POS systems / APIs / integrations. * Ability to work closely with technical teams while driving business outcomes. * Experience in merchant-facing solutions or retail tech ecosystems is a plus. * Strong problem-solving and stakeholder management skills. * Based in Delhi (mandatory requirement). Why join us • A collaborative output driven program that brings cohesiveness across businesses through technology. • Improve the average revenue per use by increasing the cross-sell opportunities. •A solid 360 feedback from your peer teams on your support of their goals. • Respect, that is earned, not demanded from your peers and manager. Compensation: If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosyst

About Us : Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role : We are looking for an experienced Category Lead to define, build, and scale one of our categories from the ground up This is a high-impact, entrepreneurial role that combines category ownership, product thinking, business strategy, and cross-functional execution. The ideal candidate will have experience owning large business categories, driving growth, and building customer-centric products at scale. What You'll Do : - Own the end-to-end strategy, growth, and P&L of the category. - Design customer-first financing journeys where interest is charged only on the utilized amount, creating a flexible borrowing experience. - Identify new customer segments, use cases, and growth opportunities across merchants, D2C brands, SMEs, and digital businesses. - Drive category performance through data-led decision making, experimentation, and continuous optimization. - Monitor portfolio performance, customer adoption, profitability, and key business metrics. - Work closely with leadership to launch and scale new initiatives as part of Paytm's new venture. What We're Looking For : - 7-10 years of experience in Category Management, Product Ownership, Business Management, or General Management. - Strong experience owning and scaling a business category or product with measurable business impact. - Strong understanding of customer journeys, marketplace ecosystems, supply chain, logistics, merchant platforms, or financial products. - Demonstrated ability to manage large portfolios, drive business growth, and influence cross-functional teams. - Excellent analytical, stakeholder management, and problem-solving skills.

WHO WE ARE: Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders. WHO YOU ARE: You are a Techno-functional Product Manager with 5+ years of Product Management experience who thrives at the intersection of technology and business. You will be responsible for driving product initiatives, managing integrations, and collaborating closely with cross-functional teams to deliver scalable and impactful solutions. WHAT YOU’LL DO: Contribute into the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch Analyse consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective Gain a deep understanding of existing systems, customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth Works with a cross-functional team to ensure fulfilment of product requirements, evaluates product performance and transition products from development to commercialization. Assists in determining product delivery and deployment dates for new product releases, feature and maintenance releases and regular corrective service or service pack releases. Assist in Developing and executing proposed business and technical solutions. Work with engineering teams to design and manage API integrations across platforms. Assist

WHO WE ARE: Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders. WHO YOU ARE: As Senior Product Manager for Case Management, you will own the product area that moves insurance cases through their lifecycle — from new-business intake and requirements orchestration through underwriting, issuance, and placement. You will lead the product life cycle for this domain, partner closely with Engineering, and work across Zinnia’s Product Organization to keep the case-management experience aligned with company strategy while delivering measurable value to carriers, distributors, and policyholders. WHAT YOU’LL DO: Own the product roadmap and lifecycle for Zinnia’s case-management capabilities across the new-business and underwriting workflow - intake, requirements gathering, status tracking, and case placement - spanning distributor and carrier touchpoints on our platforms. Lead technical discussions with Engineering teams and manage technical and business requirements end to end. Partner with cross-functional teams to ensure product requirements are met, evaluate product performance, and transition features from development to commercialization. Define delivery and deployment timelines for new product, feature, maintenance, and corrective/service-pack releases. Ensure the technology and architectural roadmap aligns with and supports the product and business roadmap. Act as a customer liaison on technical matters related to product integration, custom development, and requ

About the Role We are looking for a powerhouse Head of Go-To-Market (GTM) / Growth to own the entire commercial launch and expansion strategy for our product. This isn't a traditional, siloed marketing or sales role—this is a unified, high-impact position designed for a strategic leader who views marketing, launch mechanics, demand generation, and sales enablement as a single, continuous motion. As a product goes live, you will literally be the person who takes the product to market. If you possess a rare blend of sharp marketing instincts and a commercial sales mindset, this role is built for you. Key Responsibilities Your mission is simple yet challenging: bridge the gap between product readiness and market dominance.  The Launch Mastermind: Own the end-to-end launch strategy for our product. You will define the positioning, messaging, and rollout phases to ensure maximum impact on day one.  Unified GTM Execution: Treat marketing, demand gen, and sales enablement not as separate departments, but as a single, cohesive engine.  Demand Generation: Design, execute, and scale data-driven inbound and outbound campaigns that build a robust, high-converting pipeline.  Sales Enablement: Arm the sales team with the exact tools, collateral, competitive intelligence, and playbook they need to close deals faster.  Cross-Functional Leadership: Work hand-in-hand with Product, Engineering, and Executive leadership to align market feedback with product roadmaps. What We Are Looking For  The Sales & Marketing Contour: You don't just sit in a marketing silo or a sales bullpen. You deeply understand the psychology of the buyer (Marketing) and the mechanics of closing a deal (Sales).  Launch Experience: You have a proven track record of successfully launching new products or entering new markets from scratch, preferably in a fast-paced environment.  Data-Driven Builder: You are comfortable working with analytics, attribution models, and CRM data to optimize the funnel contin

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Job Purpose The Corporate Development team drives the company's long-term growth and strategic evolution. As a Senior Corporate Development team member, you will own the end-to-end inorganic growth roadmap — from scouting and originating deals through evaluation, execution, and handoff to integration. You will bring deep, hands-on experience from the venture capital ecosystem and act as a primary connector between external market opportunities and internal executive leadership. Key Responsibilities 1. Strategy & Market Intelligence • Partner with senior executives to define and refine the company's inorganic growth roadmap • Run continuous macroeconomic and industry research to surface emerging trends, market disruptions, and high-fit targets • Track market developments, precedent transactions, and comparable companies • Own and maintain a proactive pipeline of acquisition, investment, and partnership targets 2. Deal Scouting & Sourcing • Actively scout and originate deals across the VC ecosystem — founders, venture funds, growth investors, and strategic networks • Build and deepen relationships with VCs, investment bankers, PE firms, and target company leadership • Screen inbound and outbound opportunities against corporate strategic criteria with clear go/no-go judgment • Develop sharp strategic rationale and business cases for C-suite and Board review 3. Deal Management • Own the deal book: prioritization, stage tracking, stakeholder alignment, and decision cadence • Coordinate due diligence and manage data rooms on live transactions • Orchestrate internal cross-functional teams (Legal, Finance, Tax, HR