Marketing in India

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team- Paytm Ads is the digital advertising platform of Paytm, enabling brands to reach and engage with over 350M+ users across Paytm’s ecosystem of 200+ payment, commerce, and retail services—both online and offline. By leveraging transaction signals and behavioral insights, Paytm Ads enables advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns. About the Role- We are looking for a Senior Manager – Product Analytics to drive data-led decision making across the Paytm Ads platform. This role works closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes, translating data into actionable insights that improve advertiser and platform performance. Key Responsibilities: ● Build and maintain automated dashboards and BI reports for key product and revenue metrics. ● Write advanced SQL queries to analyze large datasets and generate actionable insights. ● Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities. ● Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact. ● Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions. ● Translate business/product questions into structured analysis recommendations for stakeholders. Qualifications: ● B.E./B.Tech from a reputed engineering institute ● Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles. ● Strong SQL expertise for large-scale data analysis

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team: Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. Expectations/ Requirements We are hiring for the role of Government Ad Sales for FMCG, Consumer. Internet, Gaming verticals. The responsibilities would be as follows:  Become an expert in Paytm Ads solutions for businesses of all sizes and adapt recommendations quickly to suit varying client needs Experience in handling Government clients is must.  Own end-to-end key business metrics like ads revenue, educate and lead strategic conversations with clients and navigate complex relationships  Be the voice of Paytm ads in the industry and present Paytm's advertising solutions to CXOs, media heads, brand managers, agency partners of large brands in the market  Build a strong pipeline of media briefs and respond with customized pitches and proposals aligned with the client’s business and marketing objectives  Work closely with the campaign delivery and optimization team to monitor and deliver expected results to the advertiser  Lead initiatives which require significant cross team collaboration to build innovative advertising solutions for key advertisers  Provide constant feedback to the product team to improve advertising performance and customer exper

About Us – Paytm is India's payment Super App offering consumers and merchants most comprehensive payment services. Pioneer of mobile QR payments revolution in India, today, Paytm is India’s largest payment company by Users, Merchants, Payment Transactions and Revenue. Paytm’s mission is to drive financial inclusion in India and bring half a billion Indians into the mainstream economy through technology-led financial Services. Paytm enables commerce for small merchants and distributes various financial services offerings to its consumers and merchants in partnership with financial institutions. Paytm has been a pioneer in the merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners 5via our ‘Paytm for Business’ App. Key Responsibilities 🔹 Manage and strengthen strategic partnerships with insurance companies to drive business growth and profitability. 🔹 Lead commercial discussions on commissions, pricing, product offerings, and exclusive partnership opportunities. 🔹 Monitor insurer performance, identify growth opportunities, and drive improvement initiatives. 🔹 Collaborate with insurers on product development, integrations, and go-to-market strategies. 🔹 Partner closely with Product, Technology, Sales, and Marketing teams to execute business objectives. 🔹 Ensure compliance with IRDAI regulations, partnership agreements, and internal governance standards. 🔹 Prepare business reviews and present partnership performance, insights, and recommendations to leadership. Qualifications and Experience: Bachelor/MBA or equivalent qualification from a reputable institution. 2-3 years of experience in insurance partnership management, business development, or product management roles into Health Insurance Domain. Strong negotiation, analytical, and stakeholder management skills. In-depth knowledge of the Indian insurance market and IRDAI regulatory

1. Collaborate with cross-functional teams on campaign strategy & execution 2. Analyze performance metrics, optimize spend & ROI 3. Manage Google Ads, Facebook Ads, Instagram Ads campaigns for maximum ROI 4. Manage google or meta ads