Performance Markting in India

1. Collaborate with cross-functional teams on campaign strategy & execution 2. Analyze performance metrics, optimize spend & ROI 3. Manage Google Ads, Facebook Ads, Instagram Ads campaigns for maximum ROI 4. Manage google or meta ads

We are looking for Performance Marketing Specialists to join our team of high-performing paid marketing experts and strengthen our digital advertising efforts. If you thrive on running and scaling Facebook and Instagram campaigns, enjoy working with content, copy, and design teams, and know how to turn data into growth, we’d love to connect. This role is open to candidates with 4 to 8 years of experience. The scope will flex as Specialist or Manager depending on your expertise and leadership readiness. What you’ll do ✨ • Collaborate with marketing teammates across paid ads, content, copy, and design to launch and optimize campaigns on Facebook and Instagram • Guide campaign strategy, manage budgets effectively, and maximize ROI • Track and analyze performance metrics like CTR, CPC, CPM, ROAS, and CPA, and act on insights • Run structured A/B tests on creatives, copy, audiences, and landing pages • Stay current with platform updates, new ad formats, and targeting features • For more experienced candidates, help shape scaling strategy and support peer development What we’re looking for 📊 • 4 to 8 years of hands-on experience managing campaigns in Meta Ads Manager (Facebook, Instagram) • Proven ability to manage budgets and deliver ROI at scale • Metrics-driven, analytical and team-player, able to communicate insights clearly • Experience with Google Ads, YouTube Ads, or LinkedIn Ads is a plus • Familiarity with landing page tools, analytics platforms, or marketing automation a bonus About WIN 🌍 WIN Home Inspection is the #1 ranked residential inspection services company in the United States. We are the fastest-growing brand in our industry, powered by proprietary technology and highly scalable solutions designed to manage and support explosive growth. Recognized as the most innovative residential services company in the US, WIN is redefining how residential services are delivered at scale. Why join us 🚀 • Work with a full-stack marketing team that includes s

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact. Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide. Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond. At InMobi Advertising , you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com What will you be doing? Microsoft Advertising and InMobi have entered a partnership. As per which, InMobi will be the exclusive partner for Microsoft’s Advertising solutions in various reg

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Location- Noida / Bangalore / Mumbai Role Overview: Campaign Operations Specialist will be responsible for the end-to-end execution, monitoring, and optimization of digital advertising campaigns across programmatic platforms, with a strong focus on Google Display & Video 360 (DV360), OTT/CTV, Display, and Video advertising. This role sits at the intersection of ad operations, campaign performance, and client delivery, ensuring campaigns launch accurately, deliver efficiently, meet KPIs, and drive measurable business outcomes. Key Responsibilities: Campaign Setup & Execution ● Set up and launch advertiser campaigns on DV360 and programmatic platforms, including Display, Video, YouTube, and OTT/CTV inventory. ● Configure insertion orders, line items, targeting, budgets, bidding, creatives, frequency caps, and flighting based on client briefs and media plans. ● Manage audience, contextual, geo, device, inventory, and OTT/CTV audience targeting. ● Execute campaigns across OTT/video inventory and connected TV environments, ensuring appropriate targeting, creative formats, and delivery. ● Ensure accurate campaign tagging, tracking, Floodlight/conversion tracking, and attribution setup. ● Perform detailed pre-launch QA to ensure error-free campaign execution. Campaign Monitoring & Optimization ● Monitor live campaigns for delivery, pacing, CTR, CPM, CPC, CVR, CPA, viewability, reach, frequency, and video completion rates. ● Perform ongoing optimizations across bids, targeting, budgets, creatives, inventory, and frequency to improve campaign performance. ● Monitor OTT/video campaigns for completion rate, VTR, viewabili

Key Responsibilities:- 1. Channel Ownership & Growth Own end-to-end affiliate channel performance from partner onboarding to scale Drive acquisition with a focus on quality metrics (IR FT), not just volume Build a sustainable and scalable affiliate growth engine 2. Partner Ecosystem Development Build and manage relationships with affiliate networks (vCommission, Admitad, etc.), fin-influencers, publishers, and deal platforms Onboard and scale high-quality direct affiliates and strategic partners Identify and unlock new affiliate growth opportunities (content, comparison platforms, communities, etc.) 3. DRA Channel Buildout Set up and scale the DRA (Digital Referral Agent) channel Ensure compliance with regulatory requirements and internal policies Define onboarding, training, tracking, and payout mechanisms for DRAs 4. Performance & Optimization Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates Drive continuous experimentation across creatives, messaging, and partner cohorts Improve affiliate-driven funnel metrics: Signup KYC IR FT 5. Analytics & Governance Own channel-level reporting: CAC, ROI, cohort performance, partner-level metrics Implement strong tracking, attribution, and fraud detection mechanisms Ensure traffic quality and prevent misuse or arbitrage 6. Cross-functional Collaboration Work closely with Product, Marketing, Compliance, and Analytics teams Influence onboarding flows and growth experiments for affiliate traffic Align affiliate strategy with broader acquisition and business goals Requirements 810 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintech Strong understanding of broking acquisition funnels (Signup KYC IR First Trade) Proven track record of scaling affiliate channels with measurable ROI Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships Experience or exposure to DRA model and regulatory fra

About the Role: We are looking for a highly analytical and data-driven Business Analyst who can derive actionable insights to support business growth, product strategy, and operational efficiency. The ideal candidate should have strong problem-solving abilities, hands-on experience with SQL and Power BI, and the ability to work closely with cross-functional teams to drive data-backed decision making. Key Responsibilities: ● Analyze large datasets to identify trends, business opportunities, and performance gaps. ● Build and maintain dashboards, MIS reports, and business performance trackers using Power BI. ● Write complex SQL queries for data extraction, validation, and analysis. ● Partner with business, product, marketing, and operations teams to support strategic initiatives. ● Monitor key business metrics and provide actionable recommendations to stakeholders. ● Automate recurring reports and improve reporting efficiency. ● Present insights and findings to leadership teams in a clear and structured manner. Requirements: ● 2–5 years of experience in Business Analytics / Data Analytics. ● Strong proficiency in SQL and Power BI is mandatory. ● Good understanding of data visualization, reporting, and dashboarding. ● Strong analytical thinking and problem-solving skills. ● Experience working with large datasets and deriving business insights. ● Excellent communication and stakeholder management skills. ● Prior experience in fintech, consumer internet, or digital businesses will be preferred. Preferred Skills: ● Knowledge of Excel, Python, or other analytics tools is a plus. ● Exposure to product analytics, customer lifecycle analysis, or performance marketing analytics would be an advantage.

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Roles‌ ‌& ‌Responsibilities:- ● Lead the P&L responsibility for RU & transit categories along with focus on bottomline enhancing strategies, optimising costs and delivering revenue targets. ● Own the business growth charter and work closely with central teams to strategize and coordinate user and value growth. ● Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app. ● Work closely with management to share funnel conversion improvement ideas, feedback & present results. ● Identify demand levers by thoroughly understanding consumer behavior and building offerings around it. ● Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation for growth. ● Define user acquisition and user retention strategies. ● Monitor market trends, research consumer markets, and competitors’ activities. ● Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics. ● Create and execute a strong performance marketing strategy & execution plan for building awareness and driving conversions. ● Measure and report the performance of all marketing campaigns, and assess ROI and KPIs to track their efficacy over time Competencies. ● P&L Ownership ● Category Management. ● Offline, CLM Marketing & Performance Marketing. ● GTM Strategy. ● Product Strategy. ● Advance MS-Office, MS-Excel skills The‌ ‌Ideal‌ ‌Candidate‌ Must Have: ● 5-7‌ ‌years‌ ‌of‌ experience‌ ‌in‌ bill payments/transit or

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members across UK and India Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg About the role: As a Senior Product Analyst ( Member Acquisition Marketing ) , you’ll be responsible for managing insights projects related to member growth & acquisition. As a Product Analyst you’ll be: Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result Using your SQL/Python expertise to interrogate our data to solve key business problems Focusing on improving performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives Ability to deal with ambiguity & form ambiguous questions into define

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members across UK and India Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg About the role: As a Senior Product Analyst ( Member Acquisition Marketing ) , you’ll be responsible for managing insights projects related to member growth & acquisition. As a Product Analyst you’ll be: Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result Using your SQL/Python expertise to interrogate our data to solve key business problems Focusing on improving performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives Ability to deal with ambiguity & form ambiguous questions into define

OUR MISSION At Redwood, we empower our customers with lights-out automation for their mission-critical business processes. ABOUT US Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS-first automation fabric—with AI embedded across the automation lifecycle—Redwood accelerates the path to autonomous operations. Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what’s next. CORE VALUES One Team. One Redwood Make Your Own Weather Obsess over Customer Success Work the Problem Be Curious Own the Outcome Respect Each Other YOUR IMPACT We’re looking for a Marketing Analytics Manager who will own the strategy and optimization of marketing performance reporting across the organization. This role goes beyond dashboard creation—you’ll act as a strategic partner to marketing and leadership, translating data into actionable insights that drive pipeline growth and improve campaign performance. You will define how success is measured across the marketing funnel, proactively identify trends and opportunities, and ensure the organization has a clear, consistent view of performance. You will partner closely with Marketing, RevOps, and data teams to enable scalable analytics solutions and trusted reporting. Analytics Strategy & Ownership Own the end-to-end marketing analytics strategy, including defining KPIs, establishing reporting frameworks, and standardizing measurement approaches across the funnel Establish and govern a consistent source of truth for marketing performance across channels, segments, and funnel stages Define success metrics tied to pipe

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team Paytm Ads is the digital advertising platform of Paytm, enabling brands to reach and engage with over 350M+ users across Paytm’s ecosystem of 200+ payment, commerce, and retail services—both online and offline. By leveraging transaction signals and behavioral insights, Paytm Ads enables advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns. About the Role We are looking for a Manager – Product Analytics to drive data-led decision making across the Paytm Ads platform. This role works closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes, translating data into actionable insights that improve advertiser and platform performance. Key Responsibilities: ● Build and maintain automated dashboards and BI reports for key product and revenue metrics. ● Write advanced SQL queries to analyze large datasets and generate actionable insights. ● Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities. ● Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact. ● Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions. ● Translate business/product questions into structured analysis recommendations for stakeholders. Qualifications: ● B.E./B.Tech from a reputed engineering institute ● Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles. ● Strong SQL expertise for large-scale data analysis and reporting. ● E

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team- Paytm Ads is the digital advertising platform of Paytm, enabling brands to reach and engage with over 350M+ users across Paytm’s ecosystem of 200+ payment, commerce, and retail services—both online and offline. By leveraging transaction signals and behavioral insights, Paytm Ads enables advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns. About the Role- We are looking for a Senior Manager – Product Analytics to drive data-led decision making across the Paytm Ads platform. This role works closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes, translating data into actionable insights that improve advertiser and platform performance. Key Responsibilities: ● Build and maintain automated dashboards and BI reports for key product and revenue metrics. ● Write advanced SQL queries to analyze large datasets and generate actionable insights. ● Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities. ● Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact. ● Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions. ● Translate business/product questions into structured analysis recommendations for stakeholders. Qualifications: ● B.E./B.Tech from a reputed engineering institute ● Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles. ● Strong SQL expertise for large-scale data analysis

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the team: The Customer Operations team is at the heart of Forma.ai's mission. This team has a direct impact on the growth of Forma.ai. They are results-driven and solutions-minded. The Customer Operations team works closely with our customers, helping them to understand and take advantage of all the features Forma.ai offers and ensuring that they get the most value from the platform. What you'll be doing: Reporting & Dashboarding Design, maintain, and enhance dashboards in BI tools (e.g., Looker Studio, Salesforce/HubSpot reports) to monitor marketing campaign performance, sales pipeline health, lead flow, and conversion metrics Automate recurring reports and implement self-serve analytics capabilities for GTM teams Data Analysis & Insights Analyze funnel performance from top-of-funnel marketing campaigns to bottom-of-funnel sales outcomes Provide regular insights into key KPI s like campaign ROI, customer acquisition cost (CAC), and attribution across channels Support A/B testing initiatives, sales activity analysis, and segmentation strategies Scripting & Automation Write Python and SQL scripts to extract, clean, and structure data from external sources (e.g., job boards, press releases, M&A feeds, web scraping APIs ) Build automated enrichment pipelines to augment CRM and marketing data with third-party insights (e.g., firmographics, hiring activity, technology stack, fun

Marketing Executive Department: Retail Division Construction & Waterproofing Chemicals Job Location: Kolkata Salary: As per Industry Standards + Performance Incentives Key Responsibilities: Retail market development and sales promotion Visiting dealers, retailers, distributors, and construction material shops Generating new business opportunities and customers Maintaining strong relationships with existing clients Promoting construction and waterproofing chemical products Achieving monthly sales targets and reporting activities Market survey and competitor analysis Eligibility: • Experience in Sales, Marketing, or Retail Business Development preferred • Experience in Construction Materials, Paints, Hardware, Building Materials, Waterproofing Products, or Chemical Industry will be an advantage • Good communication and negotiation skills • Willingness to travel for market visits Benefits: • Attractive salary package • Sales incentives and growth opportunities • Professional work environment Interested candidates are requested to send their updated CV for immediate interview and joining. Limited vacancies available. Immediate selection and joining. Apply Now Limited vacancies available. Immediate selection and joining for suitable candidates. How to Apply? Note: Send your resumes at same number on what sap You may contact us between 9 AM to 8 PM Ph: 8777211016 HR: 9331205133 HR: 9231799122 Visit Our Office Ideal Career Zone 128/12A, Bidhan Sarani Shyambazar Metro Gate No. 1 Gandhi Market, Behind Sajjaa Dhaam Bed Sheet Showroom Kolkata 7 lakh 4 #UrgentHiring, #MarketingManager, #TeamManager, #Marketing Executive, #Customer Relationship Manager, #SeniorAccountant, #ConstructionChemicalsCompany, #RoadProjectChemicals, #kolkat, #India, #idealcareerzone, #kolkatajobs, #WestBengal, #Silliguri, #Bihar, #Jharkhand, #बैंगल र, #कर्न टक, #इंड य, #आइड यलकर यरज न, #क लक त ज ब्स, #वेस्टबंग ल, #स ल गुड़, #ब ह र, #झ रखंड, #হ ওড়, #সল্টল ক, #কলক ত, #ব্য ন্ড ল, #হুগল, #পশ্চ মবঙ্গ, #ह व

About Bolna Bolna is building the voice infrastructure for India, powering millions of AI-powered conversations for businesses across BFSI, e-commerce, logistics, and more. We’re launching Symphony, India’s first large-scale Voice AI conference, in Bengaluru this November - and this is just the beginning. We’re looking for a Marketing Manager to help build how Bolna shows up in the market. The Role You’ll own Bolna’s day-to-day marketing across content, creative, social, campaigns, and analytics . This is a hands-on role. You’ll write posts, create graphics, edit videos, ship campaigns, support events, track performance, and use data to decide what we should do next. You’ll work closely with founders and teams across the company to turn ideas, product launches, events, and stories into content that gets attention and drives engagement. Key Responsibilities Own Bolna’s social presence across LinkedIn, X, and emerging channels. Write, create, and publish high-quality content across formats. Design graphics, social creatives, presentations, and campaign assets using tools like Figma and Canva. Edit short-form videos, product clips, event content, and other visual assets. Plan and execute marketing campaigns around product launches, events, announcements, and company milestones. Own creative and marketing execution for Symphony and future events. Maintain a consistent and distinctive Bolna brand voice across channels. Track content and campaign performance and turn insights into actionable recommendations. Build dashboards and reports to understand what is working, what isn't, and why. Experiment with new content formats, channels, and distribution strategies. Work with internal teams and external partners to deliver high-quality marketing output. What We’re Looking For 3-6 years of experience in marketing, content, brand, social, or growth roles. Excellent writing and communication skills. Strong visual sense and ability to create polished creatives independently. Hand