Software And Engineering Graduate Roles in India

WHO ARE WE? We are a bunch of super enthusiastic, passionate, and highly driven people, working to achieve a common goal! We believe that work and the workplace should be joyful and always buzzing with energy! CloudSEK , one of India’s most trusted Cyber security product companies, is on a mission to build the world’s fastest and most reliable AI technology that identifies and resolves digital threats in real-time. The central proposition is leveraging Artificial Intelligence and Machine Learning to create a quick and reliable analysis and alert system that provides rapid detection across multiple internet sources, precise threat analysis, and prompt resolution with minimal human intervention. Founded in 2015, headquartered at Singapore, we are proud to say that we’ve grown at a frenetic pace and have been able to achieve some accolades along the way, including: CloudSEK’s Product Suite: CloudSEK XVigil constantly maps a customer’s digital assets, identifies threats and enriches them with cyber intelligence, and then provides workflows to manage and remediate all identified threats including takedown support. A powerful Attack Surface Monitoring tool that gives visibility and intelligence on customers’ attack surfaces. CloudSEK's BeVigil uses a combination of Mobile, Web, Network and Encryption Scanners to map and protect known and unknown assets. CloudSEK’s Contextual AI SVigil identifies software supply chain risks by monitoring Software, Cloud Services, and third-party dependencies. CloudSEK’s AIVigil is an AI-native Attack Surface Monitoring platform that continuously discovers, monitors, and secures exposed AI infrastructure, MCP servers, leaked AI credentials, vector databases, agentic workflows, and shadow AI across the internet. Key Milestones: 2016 : Launched our first product. 2018 : Secured Pre-series A funding. 2019 : Expanded operations to India, Southeast Asia, and the Americas. 2020 : Won the NASSCOM-DSCI Excellence Award for Security Product Company

WHO ARE WE? We are a bunch of super enthusiastic, passionate, and highly driven people, working to achieve a common goal! We believe that work and the workplace should be joyful and always buzzing with energy! CloudSEK , one of India’s most trusted Cyber security product companies, is on a mission to build the world’s fastest and most reliable AI technology that identifies and resolves digital threats in real-time. The central proposition is leveraging Artificial Intelligence and Machine Learning to create a quick and reliable analysis and alert system that provides rapid detection across multiple internet sources, precise threat analysis, and prompt resolution with minimal human intervention. Founded in 2015, headquartered at Singapore, we are proud to say that we’ve grown at a frenetic pace and have been able to achieve some accolades along the way, including: CloudSEK’s Product Suite: CloudSEK XVigil constantly maps a customer’s digital assets, identifies threats and enriches them with cyber intelligence, and then provides workflows to manage and remediate all identified threats including takedown support. A powerful Attack Surface Monitoring tool that gives visibility and intelligence on customers’ attack surfaces. CloudSEK's BeVigil uses a combination of Mobile, Web, Network and Encryption Scanners to map and protect known and unknown assets. CloudSEK’s Contextual AI SVigil identifies software supply chain risks by monitoring Software, Cloud Services, and third-party dependencies. CloudSEK’s AIVigil is an AI-native Attack Surface Monitoring platform that continuously discovers, monitors, and secures exposed AI infrastructure, MCP servers, leaked AI credentials, vector databases, agentic workflows, and shadow AI across the internet. Key Milestones: 2016 : Launched our first product. 2018 : Secured Pre-series A funding. 2019 : Expanded operations to India, Southeast Asia, and the Americas. 2020 : Won the NASSCOM-DSCI Excellence Award for Security Product Company

WHO ARE WE? We are a bunch of super enthusiastic, passionate, and highly driven people, working to achieve a common goal! We believe that work and the workplace should be joyful and always buzzing with energy! CloudSEK , one of India’s most trusted Cyber security product companies, is on a mission to build the world’s fastest and most reliable AI technology that identifies and resolves digital threats in real-time. The central proposition is leveraging Artificial Intelligence and Machine Learning to create a quick and reliable analysis and alert system that provides rapid detection across multiple internet sources, precise threat analysis, and prompt resolution with minimal human intervention. Founded in 2015, headquartered at Singapore, we are proud to say that we’ve grown at a frenetic pace and have been able to achieve some accolades along the way, including: CloudSEK’s Product Suite: CloudSEK XVigil constantly maps a customer’s digital assets, identifies threats and enriches them with cyber intelligence, and then provides workflows to manage and remediate all identified threats including takedown support. A powerful Attack Surface Monitoring tool that gives visibility and intelligence on customers’ attack surfaces. CloudSEK's BeVigil uses a combination of Mobile, Web, Network and Encryption Scanners to map and protect known and unknown assets. CloudSEK’s Contextual AI SVigil identifies software supply chain risks by monitoring Software, Cloud Services, and third-party dependencies. CloudSEK’s AIVigil is an AI-native Attack Surface Monitoring platform that continuously discovers, monitors, and secures exposed AI infrastructure, MCP servers, leaked AI credentials, vector databases, agentic workflows, and shadow AI across the internet. Key Milestones: 2016 : Launched our first product. 2018 : Secured Pre-series A funding. 2019 : Expanded operations to India, Southeast Asia, and the Americas. 2020 : Won the NASSCOM-DSCI Excellence Award for Security Product Company

WHO ARE WE? We are a bunch of super enthusiastic, passionate, and highly driven people, working to achieve a common goal! We believe that work and the workplace should be joyful and always buzzing with energy! CloudSEK , one of India’s most trusted Cyber security product companies, is on a mission to build the world’s fastest and most reliable AI technology that identifies and resolves digital threats in real-time. The central proposition is leveraging Artificial Intelligence and Machine Learning to create a quick and reliable analysis and alert system that provides rapid detection across multiple internet sources, precise threat analysis, and prompt resolution with minimal human intervention. Founded in 2015, headquartered at Singapore, we are proud to say that we’ve grown at a frenetic pace and have been able to achieve some accolades along the way, including: CloudSEK’s Product Suite: CloudSEK XVigil constantly maps a customer’s digital assets, identifies threats and enriches them with cyber intelligence, and then provides workflows to manage and remediate all identified threats including takedown support. A powerful Attack Surface Monitoring tool that gives visibility and intelligence on customers’ attack surfaces. CloudSEK's BeVigil uses a combination of Mobile, Web, Network and Encryption Scanners to map and protect known and unknown assets. CloudSEK’s Contextual AI SVigil identifies software supply chain risks by monitoring Software, Cloud Services, and third-party dependencies. CloudSEK’s AIVigil is an AI-native Attack Surface Monitoring platform that continuously discovers, monitors, and secures exposed AI infrastructure, MCP servers, leaked AI credentials, vector databases, agentic workflows, and shadow AI across the internet. Key Milestones: 2016 : Launched our first product. 2018 : Secured Pre-series A funding. 2019 : Expanded operations to India, Southeast Asia, and the Americas. 2020 : Won the NASSCOM-DSCI Excellence Award for Security Product Company

Job Summary Reporting to the Memory Validation leadership team, the Senior Silicon DDR/HBM Validation Engineer will be responsible for the bring-up, validation, characterization and debug of advanced memory subsystems used in next-generation AI compute platforms. The role will focus on DDR and HBM technologies, working closely with silicon design, firmware, characterization, platform and systems teams to ensure robust memory subsystem functionality, performance and reliability. The successful candidate will take ownership of significant validation activities, contribute to debug and root-cause analysis efforts, and help improve validation methodologies, automation and infrastructure. The Team The Memory Validation team sits within the Validation organisation and is responsible for the bring-up, validation, characterization and debug of memory subsystems across Graphcore silicon and platform products. The team supports DDR and HBM validation activities throughout the product lifecycle, from first silicon through production readiness. Engineers work closely with architecture, RTL, firmware, characterization, systems and platform teams to ensure memory technologies meet functionality, performance, reliability and performance objectives. Responsibilities and Duties Execute validation and bring-up activities for DDR and HBM memory subsystems Verify memory bring-up software, firmware and scripts against defined project requirements Debug firmware, hardware and system-level issues and contribute to root-cause analysis activities Analyse system logs, validation data and characterization results to identify failures and performance issues Perform PHY characterization and analog-level analysis during stress testing and validation activities Develop and execute functional, stress, performance and corner-case validation tests Perform signal integrity, voltage, frequency and timing measurements using laboratory instrumentation Char

Location This is a hybrid role based out of our Gurugram office; 3 days in the office, 2 days remote. About Us Sauce Labs is the world’s largest full-lifecycle, test automation platform, and the company behind Selenium. Trusted by 80% of the world’s top ten largest financial institutions and over 300,000 enterprise users, Sauce Labs provides the only AI platform capable of turning business intent into autonomous testing and quality assurance. With a proprietary dataset of 8.7 billion test runs, Sauce Labs empowers the Fortune 2000 to bridge the gap between AI-driven code generation and enterprise-grade software quality. Learn more at http://saucelabs.com . Release Assurance at the Speed of AI | Meet the new Sauce Labs The Role We are seeking a proactive and detail-oriented HR Ops Manager to drive operational excellence and manage core employee lifecycle processes in our India office. In this role, you will be responsible for end-to-end Onboarding and Off-boarding, leading the Internal Committee for PoSH compliance, ensuring Indian statutory compliance, and supporting HRBP activities. Responsibilities 1. Onboarding & Offboarding Lifecycle Onboarding: Own the entire new-hire experience from offer acceptance to day 30/60/90 integration - ensuring document verification, background checks (BGV), system access, and orientation. Offboarding: Manage seamless exit processes, including resignation handling, exit interviews, asset clearance coordination, full & final (F&F) settlement coordination, and exit analytics. Continuously refine onboarding and offboarding workflows to improve candidate experience and operational efficiency. 2. PoSH Committee Management & Employee Relations Serve as the primary lead/Presiding Officer/member for the Prevention of Sexual Harassment (PoSH) Internal Committee (IC) . Ensure 100% compliance with the Indian PoSH Act, including organizing mandatory awareness sessions, annual filing, and managing IC meetings. Handle s

Role Title: Key Account Manager Job Description As a Key Account Manager , we are looking for passionate individuals who can maintain and enhance existing client relationships through cross-selling and up-selling our services, while also creating new business opportunities wherever possible. Key Responsibilities The Key Account Manager should be able to: Develop a good understanding of customers' needs, their industry, competitors, and market pressures, and incorporate these insights into compelling value propositions. Communicate effectively and build strong relationships with decision-makers at every level, earning their trust and becoming a valued advisor on business, technology, and operational challenges. Open new buyer relationships and create new revenue streams within customer organizations by identifying contacts and initiating discussions. Conduct Quarterly Business Reviews (QBRs), understand customer challenges, ensure customer satisfaction (CSAT), and partner with delivery managers and technical teams to maintain a seamless client relationship. Forecast revenue and resource requirements for customer engagements in a timely manner to ensure a superior customer experience. Spearhead pitches and new business development initiatives within the assigned portfolio. Write proposals and manage deals through to contract closure. Maintain close oversight of all work in progress. Manage and grow Fortune 1000 (F1000) accounts. Exposure to the BFSI (Banking, Financial Services, and Insurance) domain would be an added advantage. Skills and Qualifications Positive attitude, quick thinker, and strong problem-solver with the flexibility and resilience to operate independently in high-pressure situations. Strong interpersonal skills and excellent written and verbal communication in English. Prior successful experience in sales/account management within enterprise software services. Experience in Analytics & Big Data services would be an added advantage. Strong solutio

Instawork is on a mission to create meaningful economic opportunities for skilled hourly professionals in communities around the globe. Our AI-powered labor marketplace helps local businesses scale, and enables global technology companies to push the frontiers of robotics and AI. Backed by world-class investors like Benchmark, Spark Capital, Craft Ventures, Greylock, Y Combinator, and others, we’re looking for exceptional talent to reimagine the way the world works. Position Summary We seek a QA Specialist to validate robotic training videos using our automated quality assessment platform. You’ll use existing tools to ensure high-quality training data for robotic manipulation systems. Key Responsibilities Daily Operations Run automated QA platform to grade robotic training videos (A/B/C/D/F scoring) Review quality reports with visibility and motion assessment results Apply Green/Yellow/Red classification based on automated platform outputs Flag videos requiring manual review when confidence scores are low Quality Control Monitor training data quality using established metrics and thresholds Identify common quality issues in robotic clamp operation videos Document quality patterns and maintain consistent standards Generate daily/weekly quality reports for robotics teams Performance Expectations Process 50+ videos daily using the automated platform Maintain 95% accuracy in quality validation decisions Complete quality reports within established timelines Follow standard procedures for quality assessment workflows Required Qualifications Essential Experience Experience with automated tools for quality validation Understanding of video/image quality concepts Background in data validation or quality control processes Core Skills Strong attention to detail for quality assessment Analytical thinking to interpret quality metrics Basic technical aptitude for using QA software platforms Communication skills for reporting and documentation Our Values Empath

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Marketing Operations Specialist About the job This position is needed to oversee the planning, execution, and optimization of campaign operational requests. Reporting to the Manager, Marketing Campaign Operations, this role will be the operational backbone of our campaign initiatives. Responsibilities In this role, you’ll: Collaborate with stakeholders to develop campaign strategies, timelines, and objectives Build, test and execute marketing campaigns across various platforms Prioritize, track and document campaign request updates via project management software (Jira) Optimize internal processes to improve efficiency and reduce bottlenecks Resolve roadblocks and issues as needed to meet campaign goals Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a tradition

Job Title :- Sales Professional Location :- Goregaon East Job Type :- Full Time Salary :- 15000 - 20000 Experience:- 1-2 years Education :- B.Com, B.Pharm, B.Sc We are looking for a Sales Professional in a pharma company who supports the sales force by processing orders, managing field force documentation, preparing MIS sales reports, and tracking inventory . They act as a liaison between sales, manufacturing / supply chain, and customers to ensure smooth order execution . Job Responsibilities :- 1.) Providing support to the sales team for proposal building 2.) Cold calling prospective clients to initiate sales opportunities 3.) Handling the quotations proposals, and payments 4.) Handling customer queries as per the product information required, submitting quotations & follow ups 5.) Co-ordination with field engineers and customers Skills & Software Knowledge :- 1.) Freshers or Experienced both are welcome 2.) Good written and verbal communication skills 3.) Strong organizational skills with the ability to prioritize work 4.) Sound knowledge of ERP software & Excel

SINGAPORE REQUIREMENT GET PERMIT IN 30 WORKING DAYS NO HIDDEN CHARGES NOT MORE COSTLY W.P (WORK PERMIT) COST - ( 1.7 LAKH WITH DOCUMENTS 35 THOUSAND REQUIRED) S PASS COST - ( 2.5 LAKH WITH DOCUMENTS 40 THOUSAND REQUIRED ) E PERMIT COST - (3.2 LAKH WITH DOCUMENTS 50 THOUSAND REQUIRED ) IF ANY ONE INTERESTED THEN CONTACT ME AS SOON AS POSSIBLE. WORK PERMIT,S PASS, E PERMIT COMPANY DRIVER ( LIGHT ) INDIAN LICENCE HOLDER CAN APPLY - W.P BIKE RIDER FOR FOOD DELIVERY - W.P ADMIN CUM RECEPTIONIST - W.P & S PASS BOTH LABORATORY TECHNICIAN - S PASS ADMIN ASSISTANT - W.P SITE SUPERVISOR - S PASS OPERATIONS EXECUTIVE - S PASS LOGISTIC COORDINATOR - W.P F&B TEAM LEADER - S PASS CLERK - W.P PART TIME CASHIER - W.P ELECTRICAL ISTRUMENTATION ENGINEER - S PASS MECHANICAL SUPERVISOR - S PASS HR & ADMIN EXECUTIVE - S PASS DELIVER VEHICLE DRIVER - W.P HUMAN RESOURCE / ADMIN OFFICER - S PASS DATA ENTRY ASSISTANT - W.P BILLING & ADMIN ASSISTANT - W.P & S PASS BOTH ASSISTANT RESTAURANT MANAGER - E PERMIT ARCHITECTURAL SUPERVISOR - S PASS F&B WAITER (ROOM service) - W.P NIGHT SECURITY OFFICER - W.P HR &ACCOUNTS ADMIN EXECUTIVE - S PASS PAYROLL & HR SUPPORT EXECUTIVE - S PASS ELECTRICAL ENGINEER - W.P & S PASS BOTH FOOD & BEVERAGE (F&B) EXECUTIVE - S PASS PROJECT TEAM LEAD (JAVA) - E PERMIT IT PROJECT MANAGER (LAB AND IT ) - E PERMIT UI/UX DESIGNER - E PERMIT SOFTWARE DEVELOPMENT MANAGER - E PERMIT ALL S PASS AND E PASS OPENING AS PER COMPANY REQUIREMENT MINIMUM 2 YEARS EXP REQUIRED IT'S DIRECT SELECTION ONLY EXP CANDIDATE NEED NO INTERVIEW.

WORK PERMIT,S PASS, E PERMIT COMPANY DRIVER ( LIGHT ) INDIAN LICENCE HOLDER CAN APPLY - W.P BIKE RIDER FOR FOOD DELIVERY - W.P ADMIN CUM RECEPTIONIST - W.P & S PASS BOTH LABORATORY TECHNICIAN - S PASS ADMIN ASSISTANT - W.P SITE SUPERVISOR - S PASS OPERATIONS EXECUTIVE - S PASS LOGISTIC COORDINATOR - W.P F&B TEAM LEADER - S PASS CLERK - W.P PART TIME CASHIER - W.P ELECTRICAL ISTRUMENTATION ENGINEER - S PASS MECHANICAL SUPERVISOR - S PASS HR & ADMIN EXECUTIVE - S PASS DELIVER VEHICLE DRIVER - W.P HUMAN RESOURCE / ADMIN OFFICER - S PASS DATA ENTRY ASSISTANT - W.P BILLING & ADMIN ASSISTANT - W.P & S PASS BOTH ASSISTANT RESTAURANT MANAGER - E PERMIT ARCHITECTURAL SUPERVISOR - S PASS F&B WAITER (ROOM sERVICE) - W.P NIGHT SECURITY OFFICER - W.P HR &ACCOUNTS ADMIN EXECUTIVE - S PASS PAYROLL & HR SUPPORT EXECUTIVE - S PASS ELECTRICAL ENGINEER - W.P & S PASS BOTH FOOD & BEVERAGE (F&B) EXECUTIVE - S PASS PROJECT TEAM LEAD (JAVA) - E PERMIT IT PROJECT MANAGER (LAB AND IT ) - E PERMIT UI/UX DESIGNER - E PERMIT SOFTWARE DEVELOPMENT MANAGER - E PERMIT ALL S PASS AND E PASS OPENING AS PER COMPANY REQUIREMENT MINIMUM 2 YEARS EXP REQUIRED IT'S DIRECT SELECTION ONLY EXP CANDIDATE NEED NO INTERVIEW.

SITE SUPERVISOR - S PASS OPERATIONS EXECUTIVE - S PASS LOGISTIC COORDINATOR - W.P F&B TEAM LEADER - S PASS CLERK - W.P PART TIME CASHIER - W.P ELECTRICAL ISTRUMENTATION ENGINEER - S PASS MECHANICAL SUPERVISOR - S PASS HR & ADMIN EXECUTIVE - S PASS DELIVER VEHICLE DRIVER - W.P HUMAN RESOURCE / ADMIN OFFICER - S PASS DATA ENTRY ASSISTANT - W.P BILLING & ADMIN ASSISTANT - W.P & S PASS BOTH ASSISTANT RESTAURANT MANAGER - E PERMIT ARCHITECTURAL SUPERVISOR - S PASS F&B WAITER (ROOM sERVICE) - W.P NIGHT SECURITY OFFICER - W.P HR &ACCOUNTS ADMIN EXECUTIVE - S PASS PAYROLL & HR SUPPORT EXECUTIVE - S PASS ELECTRICAL ENGINEER - W.P & S PASS BOTH FOOD & BEVERAGE (F&B) EXECUTIVE - S PASS PROJECT TEAM LEAD (JAVA) - E PERMIT IT PROJECT MANAGER (LAB AND IT ) - E PERMIT UI/UX DESIGNER - E PERMIT SOFTWARE DEVELOPMENT MANAGER - E PERMIT ALL S PASS AND E PASS OPENING AS PER COMPANY REQUIREMENT MINIMUM 2 YEARS EXP REQUIRED IT'S DIRECT SELECTION ONLY EXP CANDIDATE NEED NO INTERVIEW. Contact :-SINGAPORE REQUIREMENT GET PERMIT IN 30 WORKING DAYS NO HIDDEN CHARGES NOT MORE COSTLY W.P (WORK PERMIT) COST - ( 1.7 LAKH WITH DOCUMENTS 35 THOUSAND REQUIRED ) S PASS COST - ( 2.5 LAKH WITH DOCUMENTS 40 THOUSAND REQUIRED ) E PERMIT COST - (3.2 LAKH WITH DOCUMENTS 50 THOUSAND REQUIRED ) IF ANY ONE INTERESTED THEN CONTACT ME AS SOON AS POSSIBLE.

MEDICAL CODING Medical Coding is the process of converting Verbal Descriptions into numeric or alpha numeric by using ICD 10-CM, CPT and HCPCS. ELIGIBILITY Any Bio or Life Science, Medical, Paramedical, Dental, Pharmacy, physiotherapy, Nursing, Microbiology, Biochemistry, Biotechnology, Biology, Bio-Medical, Botony, Zoology, Bioinformatics, BAMS, BHMS, BSMS, BNYS, BUMS, BEMS, Nutrition & Dietetics, Plant Biology, Advance Zoology HIGHLIGHTS OF NESTEM TECHNOLOGIES ISO 9001:2015 Certified and Govt Registered Institution Presentation and Video Classes by well Experienced Certified Trainers Complete Anatomy, Physiology and Pathology Training Complete Medical Coding (ICD-10 CM, CPT-4 & HCPCS) Training Complete Coverage of Industrial Requirement Flexible Class Timings, Placements with Certification High End Study Materials Software's for Practice, Free Communication, Technical & Attitude Classes PLACEMENTS & PAY DETAILS FOR TRAINED After successful completion of the Training job offer will be provided in Leading MNC's. Placements will be in Chennai, Vellore, Trichy, Coimbotore, Salem, Pune, Bangalore & Hyderabad. 12700/- to 14800/- PM initially with assured career growth (Excluding Special Allowances & Other Benefits). DIRECT PLACEMENT ONLY IN CHENNAI *We provide direct placement for those having well knowledge in Human Anatomy & Physiology at FREE OF COST. This assistance will be given at our specific MNC Client in Chennai. For further Information Call us on 979 1196 983 / 044-2481 4757.

Position Title: Business Development Executive - Field Sales (F&B) Location: Noida Position Type: Full Time (Onsite) Experience: 3+ Years About Us: Founded in 2016, QueueBuster is India’s leading business super app, designed to simplify operations for businesses of every size. Our powerful Android-based Mobile POS solution caters to everything from large-format retail stores to small carts and kiosks. Today, it is one of the most trusted and sought-after solutions for modern retailers across the country. Job Description: We are seeking a dynamic and driven Field Sales Executive to sell the Queue Buster’s POS software across Delhi NCR. The role involves lead generation through field visits and cold calling, conducting client demos, on-boarding and maintaining long-term client relationships. You will be the face of QueueBuster in the market, responsible for achieving sales targets, managing client concerns, and executing local marketing initiatives. The ideal candidate will be responsible for building strong client relationships, driving product adoption, and achieving sales targets through on-ground engagement. Responsibilities: Generate leads through cold calling, field visits, and market references; proactively approach clients to onboard them onto QueueBuster Identify, approach, and acquire new clients across Delhi NCR Build and nurture strong relationships with clients by understanding their business needs and offering tailored solutions. Onboard restaurants by closing contracts and responding to inquiries from both new and existing clients Take ownership of operational and administrative aspects of sales, including reporting, process optimization, and system improvements Regularly update management with performance insights and recommendations for enhancing business relationships and improving service delivery Meet and exceed sales target, demos, and visit goals through strategic daily planning and execution Establish a strong reference market by maintainin