Adobe Target Developer

Key Responsibilities o Develop a comprehensive strategy for web personalization aligned with business goals and user needs. o Analyze user data and behaviour to guide the creation of targeted, personalized experiences. o Define the strategic roadmap for personalization features, enhancements, and implementation timelines. o Collaborate with UX/UI, engineering, content, campaign, and analytics teams to activate and optimise personalization at scale through governed workflows spanning five business units o Prioritize features and use cases to drive incremental value through Adobe Target. o Lead solution architecture for Adobe Target implementations across platforms. o Oversee a robust experimentation and testing discipline, including A/B, multivariate test planning, reiterated execution, and analysis. o Monitor KPIs to validate the impact of personalization efforts and inform future roadmap decisions. o Support data gathering improvements and solution integration with Adobe Analytics, CDP, and CRM systems. Required Skills, Experience, and Knowledge o Bachelor’s degree in any field; Adobe Target Architect Certification strongly preferred o 7+ years in technical product management roles, including 2+ years leading Adobe Target implementations o Deep experience with Adobe Target architecture, configuration, and campaign execution o Hands-on knowledge of Adobe Analytics and/or Google Analytics o Familiarity with JavaScript, HTML, CSS, jQuery, and Data Layer structures o Strong understanding of web analytics, user segmentation, and behaviour-driven targeting o Highly passionate individual and a team player, with the ability to wear a MarTech ‘scientist’ hat when working with experiments, code and data o Experience partnering with engineering and IT to deploy integrated Martech solutions using Agile methodologies o Strong communication and stakeholder engagement skills, including with senior marketing leadership Preferred Qualifications o Experience working in global B2B enterprise environments o Exposure to Adobe Experience Platform (AEP) and Adobe Real-Time CDP o Understanding of privacy and data governance considerations in personalized marketing o Passion for digital innovation and data-informed marketing