Analytics Lead - UPI Product | Experience : 7-9 yrs

About the Role UPI is the backbone of India's digital payments revolution — and Paytm is one of its largest participants, processing hundreds of millions of transactions every month. We are looking for an Analytics Lead to join our UPI team and own the data and insights charter that powers product, growth, and platform decisions across our UPI-powered flows.This role sits at the intersection of consumer behaviour, financial infrastructure, and large-scale data systems. You will build the analytical backbone for UPI — from funnel and cohort frameworks to experimentation infrastructure — and work closely with product, engineering, data science, and business teams to turn transaction-scale data into decisions that affect millions of Indians daily. Key Responsibilities 1. Analytics Strategy & OwnershipOwn the end-to-end analytics charter for one or more UPI surfaces — from metric definition to instrumentation to insight generationBuild and maintain the source-of-truth framework for north-star and guardrail metrics across the UPI funnel (initiation, authentication, success/failure, retention)Partner with NPCI-mandated reporting requirements and ensure analytical rigor aligns with regulatory data standardsLead a team of analysts, setting priorities, reviewing outputs, and raising the bar on analytical craf t2. Funnel, Growth & Behavioural InsightsDiagnose friction points across the UPI journey using deep-dive analysis, cohort studies, and funnel decompositionBuild engagement, frequency, and top-of-wallet models to inform product and growth strategyDesign analytical frameworks for discovery and nudge effectiveness as new UPI capabilities are adoptedPartner with design and product research to combine quantitative and qualitative signals into a single narrative 3. Platform Reliability & Scale AnalyticsDefine and monitor SLA, success-rate, and latency benchmarks; build alerting and anomaly-detection frameworks tied to these metricsBuild root-cause analysis playbooks for pa

About Paytm: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Objective: Own performance marketing initiatives for Paytm's consumer businesses with a focus on incremental user growth, transaction growth and efficient CAC/CPT across acquisition and reactivation. Key Responsibilities: - Own performance marketing strategy and execution across Google, Meta, OEM/DSP and emerging digital channels. - Manage the consumer funnel across App Install → Signup/Login → First Transaction → Repeat/Reactivate. - Translate business objectives into channel strategy, budgets, audience architecture, bidding and optimization frameworks. - Drive improvement in CAC/CPI/CPT, conversion rates, scale and incremental contribution. - Identify growth opportunities across UPI, Recharge & Utilities, Travel and other Paytm consumer businesses through user, geography, cohort and funnel-level analysis. - Lead experimentation across audiences, creatives, campaign structures, bidding/optimization events, geographies and new platforms. - Work closely with Analytics, Product, Business, Creative and Martech teams to improve measurement, attribution and campaign effectiveness. - Develop strong understanding of incrementality, attribution and user quality, rather than optimizing purely towards platform-reported conversions. - Leverage platforms such as AppsFlyer, Firebase, GA4, BigQuery and internal analytics tools to identify opportunities and drive decisions. - Evaluate new performance channels, OEM partnerships and emerging ad products. - Own performance reporting and communicate key insights, opportunities and risks to senior stakeholders. - Ensure strong governance on budgets, pacing, measurement and marke

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role- KEY RESPONSIBILITIES Business Insights & Growth - Drive data-led growth across the acquisition, retention, churn, revenue and GMV lifecycle. - Own deep-dive analytics to identify key drivers and opportunities for acquisition, engagement, retention and churn reduction. - Drive Revenue and GMV growth in line with the Annual Operating Plan (AOP) through actionable insights and growth recommendations. Customer & Lifecycle Analytics - Analyse cohorts, journeys, segments and behavioural trends to improve customer lifetime value and repeat transactions. - Build cohort and retention frameworks (D0/D7/D30, monthly triangles) across new, reactivated and repeat users. - Diagnose churn and cancellation drivers and recommend structural fixes, not surface-level corrections. Campaign Efficacy & Attribution - Measure and optimize campaign efficacy — identifying the right segments, propositions, channels and levers to maximize incremental GMV and revenue. - Conduct funnel, cohort, campaign and attribution analysis to identify performance gaps and recommend corrective actions. - Reconcile promotional burn against incremental GMV; establish ROI and cost-per-incremental-user benchmarks by campaign and segment. - Analyse A/B tests and control-group experiments to isolate true incrementality. Metrics, Dashboards & Models - Build and track key business metrics, dashboards, performance frameworks and analytical models to monitor growth against AOP. - Own metric definitions and data integrity; maintain a single source of truth across teams. - Develop forecasting and scenario models for GMV, revenue and user base to suppo

About Paytm Paytm is a pioneer of digital payments in India, serving over 450 million consumers and 45 million merchants across payments, financial services, and commerce. Over the years, Paytm has built deep in-house capabilities across technology, data, and operations to operate at scale with high reliability. Paytm is building a full stack AI platform focussed on Inference and Agents, enabling large enterprises to deploy AI driven automation across sales, service, operations, and analytics. The Inference and Agentic AI team operates as a cross functional unit spanning engineering, product, data science, business management, and sales, and owns the full lifecycle of AI solutions from opportunity discovery to deployment and scale. Role Overview Paytm is looking to hire an Enterprise GTM Lead to own the go to market charter for Paytm’s AI Inference and Agentic AI products across enterprise clients. This is a managerial role that will lead business managers and client onboarding managers, and will work closely with enterprise sales teams to drive pipeline, deal conversion, onboarding, and client success. The role sits at the center of Paytm’s enterprise AI charter and involves shaping GTM strategy, enabling sales teams, supporting client pitches, structuring commercials, and ensuring strong post sale execution. The candidate will be responsible for building a repeatable enterprise sales motion for Paytm AI agents, including Pi Commerce and future AI products. The role requires strong commercial judgment, enterprise stakeholder management, execution discipline, and ability to work across sales, product, technology, finance, and marketing teams. Key Responsibilities Enterprise GTM Strategy and Business Ownership Own the enterprise GTM strategy for Paytm AI agents across existing and new enterprise clients. Build and execute sales enablement, pipeline generation, deal conversion, onboarding, and account expansion plans. Work with leadership to define target segment

Base Location: Noida (Extensive Pan-India Travel Required) Role Overview We are looking for a high-ownership, execution-first General Manager to drive cross-sell initiatives by working closely with offline business teams and partners across locations. This role is critical in bridging central product and business teams with on-ground leaders, ensuring rapid execution, structured feedback loops, and strong MIS-driven decision making. The role demands significant travel, deep coordination with senior field leaders, and the ability to operate with an entrepreneurial mindset in ambiguous, fast-moving environments. Key Responsibilities ● Act as the single-point owner for driving cross-sell initiatives through offline teams across regions ● Travel extensively across cities to work with regional and city heads, align on targets, incentives, and execution plans, and resolve on-ground bottlenecks in real time ● Ensure consistent execution of cross-sell programs across all locations ● Drive adoption of new products through offline channels and identify high-potential locations and teams for scaling ● Build and refine cross-sell playbooks in collaboration with central teams based on field learnings ● Act as the voice of the field by gathering structured feedback from frontline teams and leaders ● Translate qualitative on-ground feedback into clear, actionable inputs for product, operations, and leadership teams ● Build and own robust Excel-based MIS dashboards covering cross-sell performance, location-wise metrics, leader-wise performance, and funnel conversion ● Ensure data accuracy, reporting discipline, and timely business reviews ● Use MIS and insights to drive accountability and course correction ● Work closely with senior offline leaders, product, operations, and analytics teams ● Influence without authority and drive alignment across multiple stakeholders Candidate Profile Experience ● 8–14 years of overall experience (flexible for exceptional candidates) ● Strong ex

About Us Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants, and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. One97 Communications Limited, which owns the Paytm brand, was founded by Vijay Shekhar Sharma. About the team Our lending analytics team owns the personal loan funnel end-to-end — from lead generation through disbursal —working across risk, product, growth, and call center operations to continuously improve conversion, approval rates, and disbursal volume across multiple lending partners. What you'll do • Own and monitor the personal loan funnel across multiple lending partners, tracking conversion, drop-off, and approval rates at each stage (lead, application, underwriting, disbursal) • Conduct cohort-level performance analysis to identify underperforming lender segments or funnel stages, and work with the risk team to refine approval logic • Design and maintain real-time dashboards (Looker) for cross-functional stakeholders across Business, Product, Growth, and Risk Tech teams • Build and maintain threshold-based alerting systems to flag funnel deviations and anomalies, enabling proactive response • Partner with the call center/operations team to design data-driven prioritization models that improve outreach efficiency and conversion • Analyze drop-off and retargeting opportunities to recover users lost at various funnel stages • Respond to ad-hoc data requests from finance, growth, and call center teams (disbursal reporting, trend diagnostics, etc.) • Identify opportunities to automate recurring reporting and manual workflows, including using AI tools, to improve team efficiency What we're looking for • 2–5 years of experience as a Business Analyst / Data Analyst, ideally in fintech, lending, or a related consumer- tech domain • St