Assistant Manager - SEO

SEO Strategy & Execution Assist in developing and executing comprehensive on-page, off-page, and technical SEO strategies Conduct thorough keyword research, competitive analysis, and search intent mapping Monitor, analyze, and report on organic search performance using Google Analytics, GSC, and third-party tools Identify and resolve crawl errors, indexing issues, and Core Web Vitals problems Build and manage backlink acquisition campaigns and digital PR outreach WordPress SEO Implementation Configure and manage SEO plugins (Yoast SEO, Rank Math, All in One SEO) across WordPress sites Implement on-page optimizations directly within WordPress - meta titles, descriptions, schema markup, canonical tags, image alt tags, heading tags, OG tags Manage XML sitemaps, robots.txt, and .htaccess configurations Execute technical SEO changes including page speed improvements, structured data, and internal linking optimization Collaborate with web developers to implement site architecture improvements and URL restructuring Manage content publishing workflows, category/tag structures, and permalink settings in WordPress Content & On-Page Optimization Audit existing content and provide data-driven optimization recommendations Collaborate with content writers to align articles, blogs, and landing pages with SEO best practices Oversee content briefs, heading structures, and keyword placement strategies Implement and audit structured data (FAQ, HowTo, Article, Product schema) Analytics & Reporting Create and maintain regular SEO performance dashboards and reports for stakeholders Track KPIs including organic traffic, keyword rankings, CTR, bounce rate, and conversions Perform regular technical SEO audits and present actionable findings Monitor algorithm updates and assess their impact on site performance Team Collaboration & Leadership Mentor and guide SEO interns and other team members and content contributors Liaise with paid media, social, and development teams for integrated digital campaigns Manage external SEO vendors, freelancers, or agencies as required