Associate Director - Performance Marketing

Location: Hyderabad Experience: 6+ Years (Agency experience mandatory) About 8 Views 8 Views is a leading digital marketing agency in Hyderabad, empowering 300+ brands over the past 10+ years. Our 100+ strong team of experts has generated over ₹200 Million in revenue for our clients. We drive tangible results within a great work culture that fosters innovation, provides strong support, and encourages the freedom to experiment. Job Overview We're seeking a strategic performance marketing leader with 6+ years of agency experience (mandatory) to head our performance marketing function. You will oversee multiple teams and Group Leads, drive departmental P&L, standardize processes, lead client strategy for enterprise accounts, and shape the future of performance marketing at 8 Views—while mentoring leaders and ensuring scalable, profitable growth across our brand portfolio. Key Responsibilities Define and execute the performance marketing strategy across Meta Ads, Google Ads, and emerging platforms for the entire client portfolio—ensuring scalable ROI, efficient budget allocation, and measurable business outcomes. Lead, mentor, and scale a team of Group Leads, Managers, Associates, and interns; drive hiring, training, performance reviews, and career development to build a high-performance culture. Own client relationships for key enterprise accounts: lead strategic reviews, QBRs, escalations, and growth conversations —translating complex data into clear, actionable business recommendations. Partner with Business Development team to craft winning performance strategies for pitches, proposals, and client onboarding —contributing directly to agency revenue growth. Establish and enforce department-wide SOPs for campaign execution, tracking, reporting, and optimization; oversee implementation of advanced measurement frameworks (GA4, CAPI, server-side tagging, attribution). Drive innovation by testing new channels, ad formats, automation tools, and AI-driven strategies; stay ahead of platform updates, privacy changes, and industry trends to maintain competitive advantage. Manage departmental budget pacing, forecasting, resource planning, and tool/vendor negotiations; ensure operational efficiency and profitability across the performance vertical. Collaborate cross-functionally with Creative, Content, Strategy, and Tech teams to align on integrated campaigns and resolve high-priority escalations. Requirements 6+ years in performance marketing at a digital marketing agency (mandatory), with minimum 2–3 years in a leadership role managing teams and client portfolios. Proven expertise scaling Meta Ads and Google Ads campaigns with strong, documented ROI across diverse industries Demonstrated experience managing teams; strong ability to delegate, mentor, and drive accountability across multi-layered teams. Advanced analytical proficiency in GA4, Google Tag Manager, Excel/Sheets, Looker Studio , and attribution tools; deep understanding of funnel optimization, segmentation, and incrementality. Hands-on experience with CRM platforms, marketing automation tools, and tracking infrastructure (mandatory). E xceptional client-facing skills: confident in C-level presentations, strategic negotiations, and translating performance insights into business growth. Strong business acumen: understanding of agency P&L, utilization metrics, and how performance delivery impacts overall agency success. Self-starter with high ownership, comfort with ambiguity, and ability to thrive in a fast-paced, experimental agency environment.