Associate Marketing Manager

About A1Apps A1Apps builds and grows consumer mobile apps for users around the world. We’re looking for a Performance Marketing Manager to help scale paid user acquisition across our app portfolio. About the role This is a hands-on role for a performance marketer who enjoys working directly in ad platforms, improving campaigns through testing, and making decisions grounded in data. You’ll own campaign execution and optimization, with a focus on Google Ads and Google App Campaigns, Apple Search Ads, or both. What you’ll do Set up, manage, and optimize campaigns across Google Ads / Google App Campaigns and Apple Search Ads. Own campaign structure, targeting, bids, budgets, keywords, audiences, and creative rotations where relevant. Track and improve CPI, CAC, ROAS, conversion, payback, retention quality, and efficient scaling. Run structured tests across campaign setups, bids, creatives, audiences, and funnel conversion points, then turn the results into clear next steps. Use campaign and attribution data to decide what to scale, pause, fix, or reallocate. Build clear performance reports and trackers that help teams understand results and make timely decisions. Partner with Product, Creative, Design, Analytics, and ASO colleagues to improve the journey from ad to app store to install. Manage multiple apps or campaigns with strong follow-through, and stay current with relevant platform updates and policies. What you’ll bring 4 to 8 years of relevant performance marketing experience, including hands-on paid acquisition for consumer mobile apps. Strong execution expertise in at least one of Google Ads / Google App Campaigns or Apple Search Ads. Experience with both is a plus. Direct ownership of campaign setup, optimization, reporting, and budgets, with examples of decisions and outcomes you personally drove. A solid understanding of acquisition funnels, attribution, experimentation, and unit economics, including CAC, retention, LTV, ROAS, and payback. Analytical judgment, clear communication in English, and the ability to take ownership of day-to-day execution. Nice to have Experience with subscription apps, including free trials and trial-to-paid conversion. Experience with iOS acquisition or international markets such as the US and UK. Familiarity with AppsFlyer, Adjust, Firebase, GA4, RevenueCat, or Adapty. Experience with utility or productivity apps, or other consumer app categories