Role overview
Job description
Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Audience Business Analyst San Mateo, CA (Collab) In this role you will be an analyst on SIE’s Growth, Media, and Omnichannel Marketing team; specifically, as a part of the Audience, In
…About this listing
- Listed from PlayStation Global's careers site via Greenhouse · last confirmed on the source 24 Oct 2026
- Posted 23 Oct 2026
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What they are looking for
Skills & requirements
Qualification
Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, product/engineering teams, and agencies across different regions and cultures Experience with working with a variety of marketing platforms and channels, including but not limited to email, paid media, and custom tools Experience working with martech/adtech platforms (Salesforce Marketing Cloud, DMPs, Publisher and Social Partners, etc) Executed analysis projects related to lifecycle marketing, targeting segmentation strategies, cohort analysis and tracking, churn prevention, A/B and multivariate tests, and reporting dashboard design and development SQL programming experience required 3 years’ experience working with relational databases 5 years' marketing operations experience Bachelor’s degree or equivalent Well-spoken with strong presentation-making skills that effectively present data in a compelling way, both verbal and written, to influence partner strategy Demonstrates understanding of analytical approaches—can set up clean testing frameworks for clear and meaningful measurement reporting downstream Passionate about gaming and video game culture Experienced wi
Department · Admin (Marketing)
Hiring company
PlayStation Global
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