The Programmatic Campaign Analyst is a skilled and diligent individual contributor responsible for the execution, optimization, and reporting of Citi's programmatic media investments within an in-house programmatic media team. This role requires 2-5 years of progressive experience, demonstrating strong hands-on proficiency in media activation platforms, coupled with analytical skills to support optimization efforts and assist in the analysis of performance and quality metrics. The incumbent will focus on day-to-day campaign management, safeguarding Citi’s brand while contributing to business outcomes, and supporting the Senior Programmatic Campaign Manager in ensuring operational excellence. Reporting into the Group Manager, Lead Programmatic Media Strategist, this role is essential in executing against Citi’s internal approach and contributing to the effective use of strategic technology partnerships. Key Responsibilities: Programmatic Campaign Execution & Optimization: Execute and optimize programmatic media campaigns across various platforms, ensuring adherence to strategic objectives. Maintain strong hands-on proficiency in leading programmatic buying platforms, including DV360, to implement campaign architecture, bid strategies, and optimization techniques. Performance Monitoring & Reporting: Monitor campaign performance daily, identify trends, and assist in the analysis of programmatic metrics, including basic supply path optimization and media quality indicators. Generate regular performance reports and provide initial insights and recommendations. Platform & Tool Utilization: Utilize various AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting. Assist in the evaluation of new media solutions and features. Vendor Communication Support: Support the Senior Programmatic Campaign Manager in day-to-day communication with core programmatic vendors and technolog
Campaign Performance Dialer & Optimization Professional
Role overview
Job description
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The Campaign Performance Dialer & Optimization Professional serves as the business owner for dialer campaign performance, leveraging data, analytics, and operational insights to drive outreach effectiveness and business outcomes.This role partners closely with Operations, Analytics, Marketing, Technology, Contact Center, and Vendor teams to monitor campaign performance, identify trends, uncover opportunities, and implement optimization strategies that improve key metrics including contact rates, authentication rates, transfer rates, conversion rates, and operational efficiency.
The ideal candidate is highly analytical, comfortable working independently, naturally curious, and able to translate data into actionable recommendations that drive accountability and measurable results. Experience with dialer platforms, contact center operations, campaign performance management, or related technologies is strongly preferred.
The Dialer Campaign Strategy & Optimization Professional serves as the business owner for outreach campaign performance, responsible for developing campaign strategies and driving ongoing optimization to improve business outcomes. This role combines strategic planning, performance analysis, and operational execution to ensure acquisition and retention campaigns are effectively targeted, efficiently executed, and continuously improved.
The ideal candidate is highly analytical, comfortable working independently, and able to translate complex data into actionable strategies and recommendations. This individual leverages campaign performance insights to identify trends, drive accountability, optimize key metrics including contact, authentication, transfer, conversion, and cost efficiency, and influence business decisions across Operations, Marketing,
Analytics, Technology, Contact Center, and vendor partners. Success in this role requires a blend of strategic thinking, data-driven decision making, relationship management, and an understanding of contact center and campaign technologies.
Use your skills to make an impact
Required Qualifications
- Experience in campaign strategy, campaign management, contact center operations, dialer operations, business analytics, marketing operations, workforce management, or a related field.
- Demonstrated ability to develop strategies and recommendations that improve campaign performance and business outcomes.
- Strong analytical skills with the ability to identify trends, root causes, risks, and opportunities through data analysis.
- Experience monitoring and improving performance metrics such as contact rates, authentication rates, transfer rates, conversion rates, productivity, or operational efficiency.
- Experience partnering with cross-functional teams to develop solutions and drive measurable results.
- Ability to manage multiple priorities, influence stakeholders, and work independently in a fast-paced environment.
- Strong communication and presentation skills with the ability to translate data into actionable business recommendations.
- Experience with contact center technologies, dialer platforms, CRM systems, campaign management platforms, or related technologies.
Preferred Qualifications
- Bachelor's degree
- Experience with dialer platforms and workforce/contact center technologies.
- Proficiency in Excel and data visualization/reporting tools (Power BI, Tableau, or similar).
- Experience utilizing CRM and campaign management systems.
- Ability to partner with technical teams to define business requirements and support system enhancements.
Additional Information:
As part of our hiring process for this opportunity, we will be using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.
Work at home requirements:
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
SSN Alert:
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 10-22-2026
About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
What they are looking for
Skills & requirements
Qualification
Preferred Qualifications Bachelor's degree Experience with dialer platforms and workforce/contact center technologies
Hiring company
Humana
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