Content Lead

Pocket FM is the world's largest audio-series platform, where powerful stories travel effortlessly across languages, cultures, and continents. From India and the US to Europe and beyond, we're redefining how stories are created, discovered, and experienced across the globe. With one of the largest creator ecosystems in entertainment, Pocket FM is home to millions of listeners and an ever-growing catalog of original serialized content. We're building the future of storytelling by bringing together exceptional writers, creators, and creative leaders to develop stories audiences can't stop listening to. About the Role

Pocket FM is seeking a Content Lead to drive the creative strategy, writing, and localization of serialized audio fiction for Indonesian audiences. This role will lead the adaptation of English-language stories into compelling Bahasa Indonesia content, ensuring strong storytelling, cultural relevance, and audience engagement.

You'll manage a team of writers and editors, oversee story development across multiple series, and use AI tools, audience data, and creative feedback to continuously improve content quality and performance.

We're looking for a hands-on creative leader with strong fiction writing and editorial experience, a deep understanding of episodic storytelling, and the ability to build scalable content workflows.

Responsibilities

• Lead the creative strategy, writing, and editorial direction for Pocket FM's Bahasa Indonesia serialized fiction across genres including romance, romantasy, fantasy, thriller, and drama.

• Oversee English-to-Bahasa Indonesia localization and creative adaptation, ensuring natural dialogue, cultural relevance, and preservation of the original story's emotional impact.

• Develop and improve episodic storytelling, including strong hooks, pacing, character arcs, cliffhangers, and emotional payoffs that drive audience retention.

• Lead, mentor, and manage writers, editors, and localization specialists, providing actionable creative feedback and maintaining high editorial standards.

• Review and refine scripts, identifying storytelling weaknesses and improving dialogue, plot structure, character development, and overall narrative quality.

• Implement AI-assisted writing, localization, and editing workflows to improve content quality, speed, and efficiency.

• Analyze audience engagement, retention metrics, and listener feedback to make data-driven creative decisions and improve story performance.

• Build scalable editorial processes, writing guidelines, story bibles, and quality-control systems to ensure consistency across series.

• Manage writing schedules, production deadlines, and script delivery across multiple active shows.

• Collaborate with Production, Product, Marketing, and other cross-functional teams to support content launches and ongoing performance optimization.

• Identify emerging storytelling trends, popular genres, and audience preferences to inform content selection and development in Indonesia.

Qualifications

• Proven experience in fiction writing, screenwriting, television writing, serialized fiction, audio storytelling, or other narrative-driven entertainment.

• Strong understanding of episodic storytelling, including narrative structure, pacing, cliffhangers, character development, and emotional engagement.

• Experience writing, editing, or developing fictional content, ideally in romance, romantasy, fantasy, thriller, drama, or similar genres.

• Experience creatively adapting or localizing English-language fictional content into Bahasa Indonesia, beyond direct translation.

• Excellent Bahasa Indonesia writing and editing skills, with strong English proficiency and an understanding of Indonesian cultural nuances and audience preferences.

• Experience managing and developing creative teams, including writers, editors, or freelancers, with responsibility for creative quality and performance.

• Hands-on experience using AI tools or large language models for writing, localization, editing, or content development.

• Demonstrated ability to use audience data, retention metrics, or qualitative feedback to make creative changes and improve content performance.

• Strong editorial judgment, with the ability to identify storytelling weaknesses and provide clear, actionable feedback.

• Experience managing multiple content projects, editorial workflows, and production deadlines in a fast-paced environment.

• Familiarity with Indonesian entertainment, digital fiction, television, streaming, or serialized storytelling platforms.

• Strong communication, collaboration, and organizational skills, with a passion for creating engaging fiction for Indonesian audiences.

You can get more updates, insights and everything behind the scenes at Pocket FM here - https://xtra.pocketfm.com/