Copywriter

Company : SNITCH Location : Bangalore, India Job Title : Copywriter About SNITCH SNITCH is one of India's fastest-growing menswear brands. We move fast, launch often, and build communication that earns attention. Campaigns, content, performance marketing, brand storytelling — it all lives here, across six sub-brands and a growing product universe. We're looking for someone junior in title, not in instinct. The Role You'll write across the full width of what SNITCH does — performance ads, organic content, campaign copy, scripts, website, product launches, and whatever else needs words. You'll work closely with creative, marketing, design, and social teams. Day one, you're in the room. That means knowing the brand, knowing the brief, and knowing how to move quickly without losing quality. What You'll Do PERFORMANCE & DIGITAL Write ad copies, headlines, and CTAs for Meta, Google, and YouTube campaigns Build push notification copy, app banners, and website communication that converts Test language across audiences and iterate based on performance data CAMPAIGN & BRAND WORK Assist in developing 360-degree campaign concepts and launch narratives Write copy for product launches, collection drops, and seasonal campaigns Contribute to manifesto writing, brand messaging, and tone-of-voice work across SNITCH sub-brands — Core, Plus, Luxe, FTW, and LGG SOCIAL & CONTENT Write captions, hooks, carousel copy, and organic content for Instagram and other platforms Script reels, brand films, influencer briefs, and short-form video content Stay close to internet culture — trends, formats, meme logic — and bring it into the work PROCESS & COLLABORATION Research consumer behavior, cultural conversations, and fashion trends before writing Maintain SNITCH tone of voice consistently, even across executions with different moods Contribute ideas in briefs, brainstorms, and campaign reviews — not just at the execution stage Work with AI writing and ideation tools as part of your daily process What We're Looking For: 0–2 years of experience in copywriting, content, advertising, social media, or related work Strong written English — sharp, clear, and adaptable across platforms and formats Ability to write short-form performance copy and longer-form brand copy without losing quality in either A real understanding of Instagram, YouTube, and how content actually travels online Interest in fashion, youth culture, and what makes a brand feel current Curiosity that shows up before the brief and after the review — not just during the deadline Portfolio, personal projects, or samples that show range and instinct, not just execution Good to Have Experience with AI tools for writing and ideation Comfort with meme formats, trend logic, and short-form storytelling structures Prior work in D2C, fashion, or social-first brands Basic understanding of content metrics and what they actually tell you