Data Scientist, Growth

About the Role OpenAI's ads platform is experiencing rapid global scale. As the Lead Data Scientist for SMB Ads Growth, you will architect the analytics function end-to-end—driving strategy across targeting, funnel optimization, and performance forecasting. You will work directly with the SMB Ads Marketing team and your insights will be the primary catalyst for high-stakes decisions across marketing, product, and sales engineering. What You'll Do Full-Funnel Analytics Establish the foundational growth metrics and North Star KPIs for the SMB Ads ecosystem, optimizing the journey from lead acquisition to long-term retention. Diagnose funnel friction points through advanced behavioral analysis and quantify the incremental revenue impact of proposed optimizations. Partner cross-functionally to transform complex data findings into actionable, high-priority roadmaps for product and marketing stakeholders. Targeting, Segmentation & Propensity Modeling Engineer sophisticated propensity models and look-alike frameworks to identify and capture high-LTV SMB advertisers. Own the lifecycle of target list construction, including advanced data enrichment, multi-dimensional prioritization, and granular performance tracking. Develop robust segmentation architectures that power hyper-personalized outreach across paid, partnership, and outsourced (BPO) channels. Synthesize market signals to refine our value proposition, ensuring OpenAI remains a key platform for SMB business growth. Campaign Analytics & Measurement Design and implement rigorous multi-touch attribution and incrementality frameworks to evaluate channel efficacy. Lead the experimental roadmap: formulate hypotheses, execute A/B and multivariate tests, and communicate results to executive leadership. Automate business-critical reporting and dashboards to provide real-time visibility during weekly operating reviews. Forecasting & Planning Build high-fidelity revenue and advertiser growth models to project perfor

Job Description: Data Scientist, B2B Demand Generation, Growth & Measurement About the Role We are hiring a Data Scientist to lead measurement, experimentation, and decision science for B2B marketing demand generation. You will help us understand which marketing investments create incremental demand, qualified pipeline, and revenue and how to scale them efficiently. Our mandate is to build a rigorous, full-funnel view of how B2B marketing creates demand and moves prospects from awareness and engagement to qualified opportunities, closed-won revenue, and expansion. You will shape how we measure marketing impact and influence across channels, campaigns, audiences, and account segments. In this role, you will partner closely with B2B Marketing, Demand Generation, Growth, Sales, RevOps, Finance to connect marketing activity to qualified pipeline, customer acquisition, and efficient revenue growth. What You’ll Do Define north-star, leading, and guardrail metrics for B2B demand generation, including account engagement, qualified leads and opportunities, sourced and influenced pipeline, conversion rates, pipeline velocity, and incremental ARR. Design and execute measurement and experimentation strategies across channels and campaigns, using randomized tests, audience or geographic holdouts, lift studies, quasi-experimental methods, and other causal approaches suited to long B2B sales cycles. Analyze channel, audience, campaign, creative, content, landing-page, and account-segment performance to identify the drivers of qualified demand, funnel conversion, pipeline quality, and incremental revenue. Partner with Marketing, Sales, RevOps, Finance, Product, and Engineering to improve instrumentation, campaign taxonomy, CRM data quality, lead-to-account matching, and the operating cadence for acting on measurement insights. Build AI-native measurement and decision-support workflows, using LLMs and agents to synthesize campaign performance, surface growth opportunities, and h

About the Team The Business Data Science team uses data and analytics to optimize business performance, drive growth, and foster meaningful partnerships, with the goal of ensuring the sustained and impactful expansion of OpenAI's initiatives to maximize the benefits of AGI for all of humanity. We partner with Sales (GTM), Marketing, Partnerships, Support, Finance, Product, and Growth. About the Role As a member of our Business Data Science team, you will help build a data-driven culture around insight generation, decision making, and strategy at OpenAI. This role is focused on driving customer success within our business products (ChatGPT Team, ChatGPT Enterprise, and API). You will work on projects such as identifying opportunities for interventions within a customer lifecycle to drive activation & onboarding, identifying target audiences for new feature launches, and measuring the efficacy of emails, events, and other interventions to drive ongoing engagement with our products. This role is based in San Francisco, CA or New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Embed with our Customer Success organization as a trusted partner, uncovering new ways to drive customer adoption and engagement of our business products. Establish key metrics, run experiments, and perform analysis to help us understand the incrementality of our efforts to drive adoption/engagement. Proactively surface insights and opportunities to drive engagement and growth. Build tools and systems for stakeholders to self-serve routine data and insights freeing up time to work on more leveraged analyses. Become an expert in OpenAI’s data and systems. Through partnership with Data Eng, Finance and other business teams, you will self-serve all the underlying data for our business and derive insights from them. Partner with other data scientists across the company to share knowledge and continually

About the Role OpenAI's ads business is scaling quickly. As the Data Scientist for Ads Demand, you will build the measurement and insight foundation for understanding demand health and advertiser value across the marketplace. You will partner closely with Ads Sales leadership and Ads Product leadership—along with Marketing Science and product and sales teams—to diagnose advertiser performance, define benchmarks, identify growth opportunities, and turn advertiser feedback into product priorities. Your work will shape demand strategy, improve advertiser outcomes, and help OpenAI build for its most valuable advertisers. What You'll Do Demand Health & Measurement Define the North Star metrics, diagnostic framework, and measurement strategy for demand health across the ads system. Build the operating view of demand across spend, active advertisers, retention, budget utilization, delivery, concentration, and mix; identify emerging risks and opportunities. Diagnose changes in demand through cohort analysis, decomposition, experimentation, and causal methods, translating findings into clear actions for Sales and Product leadership. Advertiser Performance & Benchmarks Own the end-to-end view of advertiser outcomes—including delivery, ROAS, conversion performance, retention, and budget efficiency—for individual advertisers and key cohorts. Establish actionable benchmarks by objective, vertical, advertiser size, geography, maturity, and product adoption, with statistically sound peer comparisons. Develop early-warning signals and opportunity scoring that help sales teams surface under-delivery, performance risk, and advertiser growth potential. Set standards for metric definitions, data quality, and interpretation so leaders can separate real marketplace changes from seasonality, selection effects, and measurement artifacts. Insights, Adoption & Advertiser Feedback Partner with Marketing Science, Sales, and Product to translate analysis into credible advertiser-fac

About the Team OpenAI’s Financial Engineering and Identity data science team owns how revenue flows through our products and builds the systems that enable people and organizations to access OpenAI products safely, seamlessly, and at global scale. Identity sits at the critical intersection of growth, trust, and user experience. The team owns the experiences and infrastructure behind sign up, sign in, account recovery, authentication, and identity integrations across both consumer and enterprise products. As OpenAI expands across products and markets, Identity plays an increasingly important role in helping more users get started quickly while protecting them from abuse, fraud, and account compromise. About the Role We're looking for the first dedicated Data Scientist to partner with the Identity organization. In this role, you will define how we measure success across the entire identity journey—from first-time sign up and onboarding through authentication, account recovery, and enterprise identity experiences. You'll develop the experimentation frameworks, metrics, and analytical approaches that guide product decisions while helping the team navigate one of Identity's core challenges: optimizing growth while maintaining trust and security. You'll work closely with Product, Engineering, Design, Abuse, Risk, and Go-to-Market teams to identify opportunities, quantify trade-offs, and influence strategy. Some questions can be answered through A/B tests. Others require observational analyses, causal inference, and judgment under uncertainty. This is an opportunity to shape the analytical foundations of a high-impact product area from the ground up. This role is based in San Francisco, CA. We use a hybrid model (3 days/week in office) and offer relocation support. In this role, you will Define the north-star metrics and measurement frameworks used to evaluate the identity experience across consumer and enterprise products. Design and analyze experiments to optimize top-of

About the Role OpenAI’s Industrial Compute organization is responsible for ensuring our compute infrastructure scales efficiently to support millions of users and increasingly sophisticated AI models. We’re looking for a Data Scientist to partner closely with Capacity Systems Engineering, Infrastructure, Product, and Research to optimize inference capacity across our global GPU fleet. This role combines statistical modeling, large-scale data analysis, forecasting, and systems thinking to drive critical decisions around infrastructure investments, performance-efficiency trade-offs, and customer experience. You’ll transform complex operational data into actionable insights that directly influence how OpenAI allocates and scales one of the world’s largest AI compute environments. Key Responsibilities Build statistical and machine learning models to profile and improve GPU utilization, latency, throughput, and overall fleet efficiency. Develop forecasting models for inference demand across products, regions, and model families. Analyze production workloads to identify latency bottlenecks and capacity constraints, highlighting optimization opportunities. Partner with Capacity Systems Engineering to inform infrastructure planning and long-term GPU investment strategies. Design experiments and simulations to evaluate scheduling policies, serving strategies, and infrastructure tradeoffs. Build dashboards and operational metrics that enable leadership to make data-driven capacity decisions. Collaborate with Product, Research, Finance, and Infrastructure teams to align compute planning with business growth and model roadmaps. Communicate technical findings clearly to both engineering teams and executive leadership. Qualifications MS or PhD in Statistics, Computer Science, Operations Research, Applied Mathematics, Economics, or related quantitative discipline (or equivalent industry experience). 5+ years of experience working in the infrastructure data science space. Strong ex