Digital Product Manager

Define success metrics for all major product areas (PDP, cart, checkout, collection pages) and track performance against them

Partner with brand, marketing, and retention teams to align product initiatives with broader campaign and growth strategy

Manage the Conversion Rate Optimization (CRO) and A/B testing program end-to-end — hypothesis formation, test design, statistical validation, and post-launch analysis

Develop a structured experimentation backlog using frameworks like RICE to score and sequence tests

Synthesize quantitative signals (Amplitude, site analytics) with qualitative inputs (customer research, CX feedback) to identify high-impact opportunities

Leverage AI tools to accelerate discovery, synthesize research, and pressure-test hypotheses

Own discovery for new features and integrations — from problem definition and user research through requirements, scoping, and handoff

Write clear product specs and briefs that engineering and design can execute without ambiguity

Drive sprint ceremonies and maintain a healthy, prioritized backlog

Serve as the liaison between Engineering, Design, Marketing, CX, and Operations, surfacing blockers, driving alignment, and keeping work on track

Communicate roadmap priorities and trade-offs clearly to leadership and stakeholders

Manage New Product Introduction (NPI) and sale launches

Establish and maintain QA standards for site deployments, promotions, and third-party integrations

Maintain the digital product knowledge base, documentation, SOPs, and post-mortems

Own bug reporting and new feature intake requests

Familiarity with Shopify and the DTC tech stack (Klaviyo, loyalty platforms, third-party app integrations)

Demonstrated ability to own and ship product end-to-end, from discovery to post-launch measurement

Strong experimentation instincts: comfortable designing tests, reading results, and making calls under uncertainty

Proficiency with product analytics tools (Amplitude, GA4, or equivalent), able to self-serve data and build hypotheses independently

Experience managing complex cross-functional projects with multiple stakeholders and competing priorities

Clear, direct written and verbal communication, equally comfortable in a Figma file, a Slack thread, or a leadership readout

Fluency with prompt engineering or building lightweight AI-powered workflows (Claude, ChatGPT, Perplexity, etc.)

Experience with price testing or personalization platforms

Exposure to UX research methods, usability testing, customer interviews, heuristic review

Working knowledge of HTML/CSS or ability to read front-end code (not required to write it)

Experience evaluating or deploying AI-native ecommerce features (semantic search, dynamic merchandising, LLM-powered chat/support)

A chance to share in our wins — all full-time team members are eligible for our discretionary annual bonus plan

Benefits that actually benefit — top-tier medical, dental, and vision to keep you feeling your best

Plenty of time off — generous PTO, and synchronized time off (we all log off together so you can actually rest)

We invest in you — $500 a year for learning & development, plus an optional 401k plan so future you is covered

All the kitchen treats — team member discount, an annual our place gift card, and of course, lots of our place goodies for your home

A culture of connection — team events, activities, and an annual company retreat because we like hanging out together