Director of Sales

Director of Sales | Blue Link Wireless Job Type: Full-Time Industry: Wireless Telecommunications / Multi-Unit Retail Travel: Up to 50%, including overnight travel About Blue Link Wireless Blue Link Wireless, an Authorized Retailer of AT&T, is committed to delivering exceptional customer experiences, driving sales performance, and developing high-performing retail teams. Our success is built on strong leadership, operational excellence, and a commitment to connecting customers with the products and services that meet their needs. About the Opportunity Blue Link Wireless is seeking a results-driven Director of Sales to lead sales performance, revenue growth, talent development, and operational execution across an assigned portfolio of retail locations. This leader will provide direct oversight of Area Sales Leaders (ASLs), driving consistent field execution, leadership accountability, and sustainable business growth. The ideal candidate combines commercial acumen with hands-on field leadership. They know how to analyze performance, identify opportunities, build effective action plans, and drive accountability through Area Sales Leaders and Store Leaders. They understand that success depends on more than hitting a sales target. It requires the right talent, disciplined execution, strong customer relationships, operational excellence, and a culture where leaders take ownership of results. Working in partnership with executive leadership and cross-functional teams, the Director of Sales will strengthen market performance, develop future leaders, improve organizational capability, and capitalize on opportunities to grow revenue and profitability. This is an active, field-based leadership role requiring regular travel, frequent store engagement, and the ability to balance strategic planning with hands-on execution. Key Responsibilities Sales Strategy and Business Performance Own sales performance, revenue growth, customer experience, and operational results across an assigned portfolio of retail locations. Develop and execute strategies that improve sales productivity, conversion, profitability, and overall market performance. Monitor key performance indicators (KPIs), sales trends, forecasts, and business reporting to identify opportunities and address performance gaps. Translate business insights into actionable plans with clear expectations, measurable goals, and consistent follow-through. Establish a disciplined sales culture focused on customer engagement, product knowledge, sales behaviors, and revenue-generating activities. Evaluate market conditions, competitive activity, and emerging opportunities to strengthen market share and business performance. Partner with executive leadership and cross-functional teams to execute strategic initiatives, promotions, and business priorities. Leadership Development and Talent Strategy Provide direct leadership, coaching, and oversight of Area Sales Leaders (ASLs), ensuring consistent execution and accountability for sales and operational performance across their assigned locations. Develop Area Sales Leaders and support their effectiveness in coaching Store Leaders and frontline sales teams to achieve consistent, high-performing results. Establish a consistent leadership cadence through one-on-one meetings, performance reviews, coaching, and accountability for business outcomes. Build a sustainable talent pipeline through effective recruiting, staffing, succession planning, and internal development. Hold Area Sales Leaders accountable for hiring quality candidates, maintaining appropriate staffing levels, developing their teams, and improving retention. Identify high-potential talent and build leadership capability to support future growth and succession needs. Recognize and reinforce strong performance while addressing leadership and execution gaps promptly. Foster a culture of accountability, collaboration, continuous improvement, and professional growth. Field Execution and Operational Excellence Maintain an active field presence through frequent store visits, including evenings and weekends, to assess sales execution, customer experience, leadership effectiveness, training, and operational compliance. Observe sales behaviors, evaluate store execution, and coach Area Sales Leaders and Store Leaders on opportunities to improve results. Document store visit findings, establish action plans, and follow through to ensure measurable improvement. Ensure consistent execution of AT&T and Blue Link Wireless requirements, merchandising standards, promotions, policies, and procedures. Monitor inventory controls, cash management, discounting practices, and loss prevention to minimize operational risk and financial losses. Partner with Human Resources, Training, Marketing, Operations, and other support functions to resolve business challenges and improve execution. Support the use of reporting tools and performance dashboards to strengthen visibility, accountability, forecasting, and decision-making. Maintain effective working relationships with internal and external partners to support business objectives. Qualifications and Experience Required Demonstrated success leading multi-unit retail sales operations and delivering measurable business results. Experience managing multiple locations and developing leaders who are responsible for store-level performance. Proven ability to drive sales performance through coaching, accountability, and disciplined execution. Experience analyzing KPIs, identifying performance trends, and implementing action plans to improve results. Demonstrated success recruiting, staffing, developing, and retaining high-performing sales teams. Strong business judgment, analytical skills, and the ability to balance strategic priorities with hands-on execution. Excellent communication, presentation, interpersonal, and leadership skills. High ethical standards, sound judgment, and a strong commitment to accountability and operational integrity. Proficiency with common business applications, reporting tools, and Microsoft Office. Preferred Seven or more years of wireless retail or comparable multi-unit retail leadership experience. Two or more years in a Wireless Retail Area Manager, Area Director, District Manager, Regional Sales Leader, or comparable multi-location leadership role. AT&T or other wireless carrier retail sales leadership experience. Experience with regional budgets, sales forecasting, performance dashboards, and market-level business planning. A demonstrated track record of developing leaders for expanded responsibilities and promotions. Experience executing retail marketing initiatives, sales promotions, and customer engagement strategies. Experience partnering across Sales, Human Resources, Training, Marketing, and Operations to improve business performance. Travel and Schedule Ability to travel up to 50%, including overnight stays, to assigned retail locations and business meetings. Availability to work evenings, weekends, and holidays as business needs require. Ability to drive between locations and maintain a consistent in-person field presence. Ability to use computers, mobile devices, and standard office equipment and to communicate effectively with employees, customers, and business partners. Ability to perform the essential functions of the role, with or without reasonable accommodation. What Success Looks Like Success in this role means delivering measurable improvements in sales performance, developing capable and accountable Area Sales Leaders, maintaining strong operational standards, and building a workforce that supports sustainable business growth. The successful candidate will combine strategic thinking with field execution, take ownership of business outcomes, and consistently translate opportunities into results. Equal Employment Opportunity Blue Link Wireless, an Authorized Retailer of AT&T, is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law. Reasonable accommodations are available upon request. Applicants for the San Francisco location: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Applicants for the Los Angeles location: Blue Link Wireless will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Los Angeles Fair Chance Initiative for Hiring Ordinance. Pay Range $120,000 — $150,000 USD