Location : Barcelona, Berlin or Hamburg Join our innovative team as a Senior CRM Tech Manager, where you will drive the implementation, maintenance, and optimization of our CRM platform across Rider, Driver and B2B in 9 markets. As a key member of the CRM team, reporting directly to the Head of CRM, you’ll collaborate across marketing, operations and data functions to ideate and deliver high-quality, data-driven marketing automations and other solutions that enhance customer engagement and support our business growth. YOUR DAILY ADVENTURES WILL INCLUDE: Drive the technical design, implementation, optimization, and scalability of CRM systems. Collaborate with marketing, product and engineering teams, ensuring technical CRM solutions align with business goals. Develop and maintain our CRM infrastructure, including automating workflows, integrations, and personalization that drive efficiency. Ensure data quality, integrity, and compliance through audits and analysis. Troubleshoot CRM performance issues and optimize system functionality. Analyze CRM data to generate insights and recommendations. Manage technical vendors and maintain system documentation. Develop in-app messages and email templates using HTML, CSS, and JavaScript. Write SQL and Python scripts for segmentation and ETL processes. Our MarTech stack : Braze | Tableau | Mixpanel & more TO BE SUCCESSFUL IN THIS ROLE: Bachelor's degree in Information Technology, Computer Science, Business, or a related field. Minimum 3+ years of multi-country CRM experience, ideally in ride-hailing, mobility, or food delivery. Self-learner with hands-on experience configuring, customizing and optimizing CRM platforms, particularly Braze and for mobile applications. Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and customization. Strong analytical and problem-solving skills with a data-driven mindset. Experience with API integrations and understanding of data structures and microservices. Ability to c
Salary not disclosed
Check market pay for comparable Engineering Manager roles before applying.
Role overview
Job description
Location : Come and join us in Hamburg. Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive. We are looking for an Engineering Manager to lead a high-performing team of software engineers focused on our Rider domain — the customer-facing app and platform that millions of riders use every day. Your team will play a pivotal role in bringing Lyft's product experience to Europe, adapting and building the systems that let riders book rides seamlessly across all markets This critical role ensures team’s alignment with product and business strategy, while driving efficient delivery of features. You will foster an environment of technical excellence, psychological safety, and continuous individual development, ultimately maximizing business impact across all Freenow markets through innovation. Be ready to work in a multinational, diverse, highl
…What they are looking for
Skills & requirements
Department · Tech
Hiring company
greenhouse,Freenow by Lyft
Explore this employer's active roles, salary signals and company profile on Jobiba.
Keep exploring
Similar active roles
Fresh roles matched to this title and market.
🔔 Get job alerts
New Engineering Manager, Rider (m/f/d) jobs in Hamburg, Germany, straight to your inbox.
No spam · Unsubscribe anytime