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Role overview
Job description
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Platform Executive – Paid Media & Performance Supports the execution and optimization of paid media campaigns across Meta, Google, and TikTok for large, always-on, performance-driven. This role requires strong execution discipline, comfort with high-budget environments, and the ability to operate accurately at speed across multiple campaigns, products, and objectives. Key Responsibilities Execute and optimize campaigns across: Meta (Facebook & Instagram) Google Ads (Search required; Display & YouTube exposure) TikTok Ads Support high-volume campaign builds across multiple product lines and objectives (e.g. launches, always-on, promotions) Manage daily operations including: Budget pacing across multiple campaigns and line items Bid adjustments and basic optimization under guidance QA checks to ensure accuracy before launches and changes Monitor performance against key metrics (CTR, CPC, CPA, ROAS) and flag anomalies early Support keyword management for Search campaigns (keywords, negatives, basic bid logic) Assist in executing platform best practices for large brands (naming conventions, structure, governance) Work closely with strategy, performance, and analytics teams to ensure smooth delivery Exposure to always-on campaigns with frequent changes and optimizations Ability to follow strict governance, tracking, and QA standards Support campaigns tied to e-commerce, app, and retail moments Key Capabilities & Skills Working knowledge of: Meta Ads Manager Google Ads (Search fundamentals required) TikTok Ads Manager Basic understanding of: Full-funnel performance metrics Social and Search optimization principles Strong attention to detail in high-budget, high-risk environments Comfortable working with numbers, dashboards, and spreadsheets Able to work calmly under pressure and tight timelines Basic Requirements 1–3 years of experience in paid media, performance marketing, or platform operations Hands-on experience supporting campaigns on: Meta Google Ads (Search) TikTok Experience supporting large or complex advertiser accounts is a plus Proficient in Excel / Google Sheets Please read our Privacy Notice for more information on how we process the information you provide.
About this listing
- Source: WPP Media's official careers site · still listed there on 9 Nov 2026
- Posted 8 Sept 2026
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What they are looking for
Skills & requirements
Department · Media Management & Delivery
Hiring company
WPP Media
In a world reshaped by AI, media will be everywhere and in everything. We are WPP's global media collective, delivering intelligent growth for the AI era.
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