Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. The Marketing Director, Brand Culture is a strategic leader responsible for supporting the SVP of Marketing in extending gaming culture through youth audiences. This role will lead PlayStation's youth culture strategy globally, translating emerging cultural insights into a clear brand point of view and working across the marketing organization to create scalable programs that build lasting emotional connections and cultural relevance with the next generation of players. This role will work with executives and stakeholders, internally and externally, to deliver brand momentum and business results. We are seeking an out-of-the-box thinker, who can operate proactively in a fast-paced environment. Key Responsibilities: Strategy & Vision Define long-term cultural vision and point of view for youth audiences globally. Establish the brand’s key intersection with entertainment, music, fashion, sports Identify the cultural territories, behaviors, and signals that will shape the future relevance Develop a clear framework for the brand’s authentic expression within culture. Cultural Intelligence Drive ongoing research into youth culture and gaming culture Evaluate cultural spaces, collaborators, creators, and lifestyle categories for strategic fit and impact. Marketing I
Influencer Partnerships Manager (Talent & Influencers)
Role overview
Job description
Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Role Overview: The Influencer Partnerships Manager (Talent & Influencers) will support the planning, coordination, and execution of Global Influencer strategies, programs, and campaign
…About this listing
- Listed from PlayStation Global's careers site via Greenhouse · last confirmed on the source 19 Oct 2026
- Posted 2 Oct 2026
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What they are looking for
Skills & requirements
Qualification
Demonstrates sound judgment and professionalism when managing confidential or time-sensitive information Required Experience 3-5 years of experience in influencer marketing, brand partnerships, or related fields (gaming, entertainment, or agency experience preferred); Bachelor’s degree in Marketing, Communications, or a related discipline preferred; Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment
Department · Admin (Marketing)
Hiring company
PlayStation Global
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