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Active3mo ago

Marketing Director, Brand Culture

PlayStation Global·📍 United States, San Mateo, Canada

Employment

Full-Time

Work mode

On-site

Experience

DIRECTOR

Salary

$212K – $318K/yr

OverviewRequirementsCompanySimilar jobs

Role overview

Job description

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. The Marketing Director, Brand Culture is a strategic leader responsible for supporting the SVP of Marketing in extending gaming culture through youth audiences. This role will lead Pla

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About this listing

  • Listed from PlayStation Global's careers site via Greenhouse · last confirmed on the source 19 Oct 2026
  • Posted 24 Jul 2026

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What they are looking for

Skills & requirements

project management →

Qualification

Bachelor’s degree in marketing, advertising, or a related field 15+ years of experience building culturally relevant brands within gaming, entertainment, sports, fashion, music, technology, or consumer lifestyle categories. Proven experience defining and driving youth culture strategy for a global brand. Deep expertise working with creators, influencers, talent, and cultural partners in social-first environments. Strong understanding of Gen Z and emerging youth audiences, including the platforms, communities, and behaviors shaping culture today. A genuine interest and/or passion for gaming, entertainment, technology, or digital consumer brands Track record of translating cultural insights into breakthrough marketing programs, partnerships, and brand platforms at global scale. Experience managing agencies and external partners Strong project management abilities, including the capacity to prioritize tasks, meet deadlines, and manage resources effectively Experience influencing senior leadership and leading cross-functional teams across multiple regions. At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the ma

Department · Admin (Marketing)

Hiring company

PlayStation Global

Technology

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