Laneige, PR & Experiential Marketing

Job Summary LANEIGE US is seeking an Intern to support the PR & Experiential Marketing team across a wide range of exciting projects, including influencer marketing, mailers, events, brand partnerships, and more. This role is ideal for someone looking to gain hands-on experience in beauty PR and influencer marketing within a fast-growing, best-in-class skincare brand. The PR Intern will assist with day-to-day team operations while learning the fundamentals of public relations, creator partnerships, event coordination, and brand communications. We are looking for a highly organized, detail-oriented, and enthusiastic individual with a strong knowledge in beauty, influencers, social media, and pop culture. Principal Accountabilities • Support daily functions of the PR & Experiential Marketing team, including influencer campaigns, product mailers, gifting, and event coordination • Assist with organizing influencer and media lists, trackers, and databases (e.g., Traackr, Meltwater) • Help identify emerging creators and monitor social trends for potential partnership opportunities • Support logistics for influencer mailers, paid campaigns, and affiliate programs • Assist in PR event preparation, including invite tracking, guest list management, and on-site support (as needed) • Conduct research on competitors, industry trends, and media coverage • Support administrative tasks such as product orders, shipment tracking, and invoice processing • Help compile reports and recap documents for campaigns and events Key Experience and Skills • Currently pursuing or recently completed a Bachelor’s Degree in Public Relations, Communications, Marketing, or a related field • Previous internship experience in PR, influencer marketing, beauty, or a related field is a plus • Strong interest and passion for beauty, skincare, influencers, social media and pop culture • Ability to multitask and manage time effectively in a fast-paced environment • Highly organized wit

Laneige is seeking a Social Media Community & Content Assistant Manager to join the Social Media Marketing Team in New York. This role combines strategic thinking, creativity, and community leadership, with a focus on growing our loyal brand community, driving advocacy, and leveraging social listening insights to inform content and engagement strategies. We're looking for a positive, ambitious self-starter who thrives in a fast-paced environment and is excited to help build meaningful consumer connections. As the heartbeat of our online and offline communities, you'll turn engagement into loyalty and advocacy through authentic interactions and relationship-building. You'll partner closely with Social, PR, Influencer, Consumer Experience, and Brand teams to strengthen brand affinity and create seamless community experiences. By staying closely connected to consumer sentiment, beauty culture, emerging trends, and social conversations, you'll leverage data-driven insights to inform strategy, amplify community voices, and identify opportunities in real time. This role will be responsible for growing Laneige's priority social platforms (Instagram, TikTok, YouTube, and emerging channels), cultivating brand advocates, managing community engagement, supporting TYB activation, and developing a distinctive brand voice through daily consumer interactions, UGC and influencer engagement, and cross-functional collaboration. We're looking for someone who blends creativity with strategy, is quick with a reply, clever with a caption, and always knows what's trending. You love beauty, live on social, and understand how to translate consumer insights into meaningful engagement and business impact. Above all, you know how to make a brand feel like a bestie while building authentic community and driving measurable growth. Weekend and holiday community management support will be required as part of the role. PRIMARY OBJECTIVES Build and scale

Location: Hybrid - New York, NY Only About the Brand Laneige is a globally renowned Korean skin care brand with over 30h years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin. The brand is fast-growing and rapidly expanding in the US - currently distributed in Sephora, Sephora Kohl’s, Amazon, TTS and its own brand e-commerce site. Job Summary The Associate Director, Consumer Marketing will serve as the strategic hub of the Laneige US marketing organization, leading the development and execution of Go-To-Market strategy across all launches and resupport campaigns. This role will own the creation of high-impact, insight-led 360° marketing plans that translate brand and business priorities into breakthrough consumer activations and drive both brand momentum and commercial growth. As the connective tissue across the organization, this leader will partner closely with Integrated Communications, PR, Social, Paid Performance, Sales, Creative, Education and Channel teams to set the strategic vision for each campaign and bring it to life cohesively across every consumer touchpoint. They will lead consumer-facing events and experiences from strategy through execution, while managing key external partners, including agencies, vendors, and freelancers, to deliver best-in-class activations with excellence and impact. In close partnership with the Senior Manager of Operations and Global HQ, this role will establish campaign roadmaps, timelines, and critical milestones, turning ambitious business objectives and brand priorities into clear, actionable plans that mobilize cross-functional teams and drive accountability from concept through execution. The ideal candidate brings together strategic thinking, creative instinct, and a strong commercial mindset. They are energized by building brands that resonate in culture, developing consumer experiences that create lasting impa

Hybrid - New York, NY. Must be based in NY, Laneige is seeking a dynamic Senior Social Media Manager to lead our platform strategy, elevate brand storytelling, and deepen community engagement across Instagram, TikTok, YouTube, and Facebook. This high-impact role is central to shaping Laneige’s digital voice, translating cultural insights into compelling narratives, and building authentic connections with our audience. As a strategic partner to the IC Director, you will own the full lifecycle of social media strategy—from ideation and content planning to execution, optimization, and performance analysis. You’ll drive campaign development, oversee team workflows, and collaborate cross-functionally to ensure every touchpoint reflects Laneige’s brand ethos and delivers measurable results. You’ll spearhead content creation across evergreen storytelling, product launches, and VIP activations, bringing bold, social-first ideas to life through visual design, copywriting, and trend-driven execution. You’ll also support paid media initiatives, manage external creators, and contribute to influencer and community event strategies. As a hands-on creative leader, you’ll ideate, shoot, design, and edit content that embodies Laneige’s customer-first, culture-forward approach. You’ll engage daily with our community, amplify brand visibility through thoughtful interactions, and leverage performance insights to continuously refine our content strategy. You’ll also lead reporting, post-campaign analysis, and trend tracking to ensure our content remains fresh, relevant, and high-performing. Principal Accountabilities Content Strategy & Creative Development Manage the development and execution of the social content calendar across all platforms in partnership with the Director Act as the internal creative strategist, bridging brand goals with social trends, community insights, and visual storytelling Concept, plan, and execute content for always-on storytelling, campaigns, and real-t

About the Brand Laneige is a globally renowned Korean skincare brand with over 25 years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin. The brand is fast-growing and rapidly expanding in the US - currently distributed in Sephora, Sephora Kohl’s, Amazon and its own brand e-commerce site. We are seeking a highly analytical and results-driven Trade Marketing Manager to support Laneige's retail business across Sephora US and Sephora at Kohl's. This role will be responsible for developing and executing retailer marketing strategies that drive sales, increase brand visibility, and improve overall business performance across both brick-and-mortar and digital channels. The ideal candidate has strong experience working with prestige beauty retailers, particularly Sephora, and understands how to leverage promotions, digital merchandising, retail media, product launches, and retailer partnerships to accelerate growth. Title: Manager / Sr. Manager , Trade Marketing Retail Marketing Strategy & Performance Partner with Sales and leadership to support retailer-specific marketing strategies that drive brand awareness, visibility, and business growth. Evaluate the effectiveness of marketing programs, product launches, promos, and retailer activations, identifying opportunities for optimization. Analyze program performance and key retailer metrics to develop recommendations and support future planning. Track and report on key performance indicators related to marketing initiatives, launches, digital programs, and promotional events. Support forecasting and planning discussions for key launches, promotional moments, and retailer marketing programs. Retail Marketing & Laun

Director, Global Digital Content/Commerce Strategy Laneige | Location: Los Angeles (Hybrid) Reports to: VP, Global Brand and Consumer Activation Location Based in Los Angeles (Hybrid) Role Overview Laneige is one of the most recognized skincare brands in the world, and we're building the team to lead what comes next. As Director of Global Digital Creative Strategy, you will define how Laneige's campaigns are conceived, built, and distributed for the digital age — creating work that doesn't just look good, but performs. This role sits at the intersection of creative strategy, content, and digital commerce. You'll develop globally scalable campaign and content strategies that are engineered for discoverability from the start: across TikTok, Amazon, brand.com, retailer.com, and beyond. These plans will then be packaged into activation frameworks that regional teams around the world can execute. For markets that don't have dedicated digital commerce capability, your team becomes their strategic partner. You'll report to the VP of Global Brand, lead a team including a Manager of Global Digital Creative Strategy, and collaborate closely with HQ in Seoul and regional leads across NA, APAC, and EMEA. Key Responsibilities Digital Campaign & Content Strategy Lead the development of global digital-first campaign strategies for Laneige launches — campaigns conceived for how people actually consume content, not adapted for it after the fact Define content strategies that drive performance across platforms: TikTok (organic and Shop), Instagram, YouTube, Google, Amazon, and retailer.com environments Build campaign and content frameworks that are modular and market-ready — designed to be localized and activated by regional teams without losing strategic integrity S