Crypto.com is seeking a CRM Manager to lead the strategy and execution of cross-channel communications across our product verticals. Key functions will include driving platform retention, engagement, onboarding, and usage metrics, via channels including but not limited to push notifications, email, in-app etc. The CRM Manager will work closely with Marketing, Product, Creative, Legal, Compliance, and MarTech teams to deliver campaigns that are timely, compliant, and audience-right. The CRM Manager must demonstrate a deep understanding of the company's products and the customer lifecycle, identify consumer touchpoints, and develop actionable strategies to meet business objectives and customers' needs. The ideal candidate should possess strong leadership and communication skills, be highly organized and detail-oriented, embrace AI as a force multiplier, and be capable of managing multiple projects and workstreams simultaneously in a fast-moving, cross-functional environment. Responsibilities Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences. Design and execute end-to-end marketing automation — from segmentation and journey architecture through to delivery, measurement, and iteration — across email, push, in-app, and in-browser channels. Develop deep ownership of the CRM tech stack — including segmentation logic, channel configuration, data flows, and automation architecture — to operate effectively and surface improvement opportunities. Partner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery. Write and maintain HTML/CSS for email and in-browser templates, ensuring consistency with brand guidelines, responsive design, and cross-client rendering quality
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Role overview
Job description
Overview: Guidepoint is seeking a Legal Counsel based in Shanghai to join its global legal team. This role will serve as a lead legal resource for APAC matters, providing timely, practical advice during APAC business hours while partnering closely with colleagues in other regions. The successful candidate will bring sound judgment, hands-on regional experience, and strong knowledge of applicable statutory and regulatory requirements to help the company navigate matters as they arise across APAC and its broader international office network. What You Will Do: This is a broad-based counsel role with a primary APAC focus. Responsibilities include: Act as a lead legal point of contact for APAC business stakeholders, coordinating with the global legal team to deliver consistent, commercially practical advice. Advise on employment-related matters, including performance management, employee rela
…What they are looking for
Skills & requirements
Qualification
Provide responsive legal support on matters arising in APAC and, as needed, in other company offices around the world What You Have: A law degree (J.D., LL.B., or equivalent) and admission to practice law in a relevant jurisdiction; qualification in the People’s Republic of China is strongly preferred
Department · Legal
Hiring company
Guidepoint
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