Lifecycle Marketing Manager

Own the full lifecycle marketing motion. From strategy through execution, across new customer activation, engagement, and revenue expansion.

Build and run multi-channel campaigns. Across email, push notifications, SMS, and in-app messaging.

Drive retargeting. Identify where customers get stuck, define the audience, and partner with Performance Marketing to execute retargeting across paid channels.

Orchestrate across go-to-market. Work across product, sales, account management, and customer support to deliver coordinated, high-impact customer journeys.

Own high-value user segmentation. Identify and prioritize Baselane’s highest-value customers across segments and drive messaging accordingly.

Create automated workflows. Build and maintain nurture sequences and lifecycle programs in Braze.

Work smarter with AI and automation. Proactively use AI and automation to accelerate analysis, asset development, and experience launches. Identify repetitive workflows that can be automated so you and the broader team can spend more time solving meaningful problems.

Maintain a high bar. Ensure quality, accuracy, and brand consistency across all deliverables.

Drive results. Own activation rates, engagement depth, and ARPU growth, sharing learnings and making clear data-driven recommendations.

4+ years of lifecycle marketing experience. At a high-growth technology company

Proven track record. Building and scaling lifecycle marketing programs that drive measurable business outcomes

Business owner mindset. You understand how lifecycle programs connect to revenue, translate business objectives into actionable marketing programs, and prioritize your time accordingly.

Deep analytical skills. Strong understanding of customer segmentation, behavioral analytics, and how to translate data into prioritized, high-impact programs

Marketing automation expertise. Deep proficiency in platforms like Braze, Iterable, HubSpot, or similar (ideally Braze)

Data self-sufficiency. You use data-driven decision-making to explain your impact, and can independently pull and interpret data in product analytics tools to get there

An AI-first, hands-on approach. You default to AI tools to move faster, think bigger, and do more with less

Strong cross-functional instincts. Comfortable owning outcomes across sales, product, support, and performance marketing

Excellent written communication. You can write compelling customer-facing copy and maintain brand voice across every touchpoint

High attention to detail. Excellent organizational skills and a high bar for quality

Familiarity with product analytics tools like Mixpanel, Sigma, Mode, or Tableau

Technical proficiency in SQL, HTML or marketing automation languages like Liquid

Experience in fintech, real estate, or other complex financial or SaaS products