Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role As a Senior Lifecycle Marketing Manager, you will play a critical role in driving Smart Card planning and ongoing growth for the product and its product features. We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs. This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle. What you’ll do: Develop comprehensive lifecycle marketing strategies to drive card account opens, funding, card activation and ongoing spend. Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals. Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive ongoing spend, rewards redemption and upsell. Design and deploy educational content strategies to help members build their credit profile through responsible use of their secured Smart Card. Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performanc
Market pay estimate
$151,500–$181,022 / year for comparable Operations Manager roles in United States. Not employer-provided.
Role overview
Job description
Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role The Lifecycle Marketing Operations Manager is an experienced Braze campaign architect responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels
…Role market pulse
How Operations Manager demand looks in United States
Live jobs
329
Posted 30d
250
30d movement
+331%
Remote share
10.3%
Salary listed
27.7%
Salary trend 1Y
Not enough history
What they are looking for
Skills & requirements
Qualification
The Company hires the best qualified candidate for the job, without regard to protected characteristics; Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records
Department · Digital Acquisitions
Hiring company
Sofi
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