Partner Marketing Manager, Ads

About the Team OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team is building the growth engine for small and medium-sized business advertisers: helping them discover the platform, sign up, launch campaigns, understand performance, and grow spend over time. We take a data-driven approach to understanding customer needs, market dynamics, and funnel behavior. We partner closely with Product, Engineering, Data Science, Sales, Partnerships, Marketing Operations, Design, and Communications to create a cohesive end-to-end advertiser experience and help businesses unlock value from OpenAI's advertising platform. About the Role We are hiring a Growth Marketing Manager, SMB Ads to help build and execute high-velocity growth programs for small business advertisers. This person will work across acquisition, activation, lifecycle, and conversion, with an initial focus on helping advertisers move from interest and sign-up to first meaningful spend & retention over time This is a hands-on growth role for someone who loves turning ideas into shipped experiments. You will build campaigns, lifecycle journeys, landing page tests, messaging tests, audience experiments, AI-assisted workflows, reporting improvements, and practical conversion programs. As the SMB Ads business grows, this role may continue to support acquisition and activation and expand deeper into same-store growth, lifecycle, retention, and repeat spend. In This Role, You Will: Execute growth experiments across acquisition, activation, lifecycle, and early retention. Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value. Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems. Partner with Growth, Product, Engineering, Data Science, and Marketing Operations

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE We're hiring a Marketing Analytics Manager to establish how Marketing at Baseten makes decisions with data. Marketing at Baseten is scaling fast: more spend, more campaigns, more model launches and more inbound. This is a foundational, hands-on role and the first dedicated Marketing Analytics hire. You'll work directly with Demand Gen, Field Marketing, MOps and Product Marketing alongside GTM, Finance, Product and Engineering to stitch together activities and outcomes across the funnel. You'll build the data models that connect acquisition, engagement, activation, product usage and revenue. You’ll design dashboards, tools, semantic layers and plugins that enable teams to answer questions. Along the way, you’ll develop an understanding of how customers use Baseten and with this, define how our systems and product can improve. RESPONSIBILITIES Define how Marketing success is measured: establish metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue. Build the marketing data foundation: ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third-party sources. Create a medallion architecture that connects the prospect and customer journeys across systems, from first touch through signup, onboarding, activation and expansion. Understand our audiences: develop audience and segmentation frameworks based on customer a

About the Team OpenAI’s Sales team partners with advertisers to understand their businesses, develop meaningful advertising solutions, and drive long-term growth on the platform while maintaining strong standards for user trust and platform integrity. About the Role This role will focus on growing advertising revenue across the Travel vertical, including airlines, hotels, online travel agencies, tourism boards, travel marketplaces, cruise lines, and adjacent travel brands. You will own the full sales cycle—from prospecting through deal closure—and build strategic relationships with senior travel-industry decision-makers. You’ll help advertisers reach high-intent audiences, improve campaign performance, and develop long-term commercial partnerships that support their business goals. You will work closely with Account Managers and cross-functional partners to ensure successful advertiser outcomes after the sale, while maintaining primary ownership of revenue growth, commercial strategy, and Travel vertical expertise. In this role, you will: Prospect, qualify, and close new advertising opportunities across the Travel vertical. Own and achieve a defined revenue target across an assigned portfolio of travel advertisers. Build relationships with senior advertising, marketing, ecommerce, loyalty, and revenue-management leaders. Develop account plans that connect advertiser goals—such as bookings, destination awareness, loyalty acquisition, app adoption, and seasonal demand—to measurable campaign outcomes. Identify opportunities across major travel moments, including peak booking periods, holidays, events, route launches, destination campaigns, and loyalty promotions. Structure and negotiate complex commercial agreements. Build clear, data-driven business cases that demonstrate advertiser ROI and long-term platform value. Partner with Account Managers to support seamless post-sale transitions, campaign success, renewals, and expansion. Collaborate with Product, Engineering,

About the team OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Sales team partners closely with customers to deeply understand their businesses and needs, helping inform the development of products and solutions that drive meaningful revenue growth and long-term success on the platform—while maintaining strong standards for user trust and platform integrity. About the role This role is focused on driving new and expanded advertising revenue and ensuring successful business results for advertisers. You will own the full sales cycle — from prospecting to deal closure, developing long-term commercial partnerships to help advertisers achieve their business objectives while ensuring a strong and responsible experience on our platform. You’ll work closely with Account Managers and key cross-functional partners to ensure advertisers achieve successful outcomes after the sale, while maintaining primary ownership of revenue growth and commercial strategy. In this role you will: Prospect, qualify, and close new advertising opportunities, leading the full sales cycle from initial engagement through contract execution. Own and achieve a defined revenue target within an assigned territory or vertical. Develop and execute structured account plans to drive advertiser ROI and long-term revenue growth. Build and maintain relationships with senior-level advertising decision-makers, delivering strategic guidance and actively gathering their feedback. Structure and negotiate complex commercial agreements. Quantify opportunities through clear, data-driven business cases aligned to advertiser objectives. Lead cross-functional collaboration across Product, Engineering, Marketing, Policy, and Operations to support complex deals. Partner with Account Managers to ensure seamless post-sale transitions and coordinated expansion strategies. Maintain rigorous pipeline management and accurate revenue forecasting. Yo

About the team OpenAI's mission is to ensure that artificial general intelligence benefits all of humanity. In support of that mission, the ChatGPT Ads team is building advertising products that help businesses reach customers in useful, trusted, and responsible ways. The Ads Strategy, Planning, and Operations team is responsible for building the operating foundation for OpenAI's advertising business: GTM systems, segmentation, coverage, planning, forecasting, business rhythms, sales programs, incentives, and scalable execution across advertisers, agencies, partners, resellers, and internal teams. This team sits at the intersection of Sales, Product, Engineering, Finance, Legal, Policy, Marketing, Partnerships, and Customer Success. About the role We’re looking for a Sales Strategy & Operations Lead to help build the GTM operating system for ChatGPT Ads. This person will work across sales strategy, planning, systems, segmentation, forecasting, operating rhythm, sales programs, and commercial execution to help the Ads business scale with clarity, speed, and control. This role is for someone who can move between strategy and execution: able to define operating models, build analytical frameworks, run cross-functional planning processes, improve GTM systems and data quality, and program manage high-priority sales initiatives. The ideal candidate has meaningful experience in digital advertising, media, adtech, marketplace, or platform businesses and understands the complexity of scaling sales motions across direct sales, agencies, partners, resellers, outsourced channels, and self-serve. In this role, you’ll: Help build the operating foundation for ChatGPT Ads across GTM systems, segmentation, coverage, forecasting, sales planning, and business reviews. Partner with Sales, Ads Ops, Product, Engineering, Strategic Finance, Legal, Policy, Marketing, Partnerships, Customer Success, and Data teams to translate strategy into execution. Develop objective frameworks for ac

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. Our Growth Marketing team is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets. This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making. About the Role In this role, you will build and run the creative and advertising operations system that powers OpenAI’s paid marketing programs. You will connect Creative and Growth Marketing teams, establish clear processes for producing and launching high-quality ads, and keep the operational details behind paid campaigns organized, accurate, and scalable. You will help translate growth priorities into creative briefs and testing roadmaps, coordinate assets and approvals across internal teams and external partners, and turn performance results into clear next steps. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Build and manage the end-to-end paid creative operating system , including creative intake, briefing, production, asset delivery, approvals, trafficking, launch, reporting, and iteration. Serve as the day-to-da