Performance Marketing

Job Role: Performance Marketing Executive Location: Bangalore (On-site) Experience: 2 - 4 years Key Responsibilities ● Own end-to-end campaign execution across platforms like Google Ads, LinkedIn Ads, and Meta Ads ● Manage daily campaign operations, including budget pacing, bid adjustments, and performance monitoring ● Take full ownership of campaign optimization to improve CPL, CTR, and conversion rates ● Build and maintain weekly & monthly performance reports and dashboards ● Ensure accurate tracking implementation via GA4, Google Tag Manager, and platform pixels ● Identify performance gaps and proactively recommend optimizations ● Coordinate with content and design teams to improve ad creatives and messaging ● Maintain account hygiene (naming conventions, structure, tracking consistency, etc.) Requirements ● 2–4 years of experience in Performance Marketing / Paid Media ● Proven experience in managing live campaigns ● Hands-on experience with: ● Google Ads (Search, Display, YouTube) ● LinkedIn Ads (B2B campaign experience preferred) ● Meta Ads (Facebook & Instagram) ● Strong understanding of lead generation campaigns will be plus (especially B2B) ● Experience in campaign optimization and performance improvement ● Working knowledge of GA4, GTM, and conversion tracking setups ● Analytical mindset with the ability to derive actionable insights from data ● Good communication and stakeholder management skills Good to Have ● Experience in B2B / SaaS / HRTech campaigns ● Exposure to ABM campaigns or enterprise targeting ● Familiarity with tools like Supermetrics, HubSpot, Salesforce Key Skills ● Campaign Execution & Optimization ● Data Analysis & Reporting ● Audience Targeting ● Budget & Pacing Management ● A/B Testing ● Conversion Tracking & Attribution Success Metrics (KPIs) ● Achievement and improvement of Cost per Lead (CPL) targets ● Improvement in key performance metrics (CTR, CVR, CPA) ● Accuracy and timeliness of reporting dashboards ● Minimal to zero tracking discrepancies ● Efficient budget utilisation and pacing