About the Team OpenAI’s LATAM Marketing team helps people understand how AI can benefit their lives and put that value into practice. We connect global product innovation with local consumer needs, culture and behavior across Brazil and Spanish-speaking Latin America, contributing to OpenAI’s mission of ensuring that artificial general intelligence benefits all of humanity. We bring together strategy and creativity across integrated campaigns, product launches, creators, social, partnerships and cultural experiences. Working with global and local cross-functional teams, we make AI’s everyday usefulness tangible and relevant to people across the region. About the Role We are looking for an experienced, hands-on Integrated Marketing Manager to lead consumer marketing programs across LATAM, with an immediate focus on Brazil and close collaboration across Spanish-speaking markets. This role is based in São Paulo, Brazil. You will turn consumer insight and product understanding into a clear strategy, a compelling creative idea and an integrated plan that delivers measurable results. You should be as comfortable exploring an AI product and writing a brief as aligning global stakeholders, guiding creative development and driving execution. Your work will help people discover useful applications of ChatGPT and build confidence in new capabilities. This role is based in Brazil; São Paulo, hybrid model. In this role, you will: Build consumer strategies from research, market signals and local cultural insight, identifying the audience, unmet need and behavior each program should influence. Translate product features, AI capabilities and real product behavior into clear consumer use cases, messaging and brand storytelling, with accurate expectations about capabilities and limitations. Lead integrated campaigns from brief to launch and learning, giving paid, owned, earned, social, creators, partnerships and experiences distinct, complementary roles. Adapt global launches and cam
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Role overview
Job description
Drive the go-to-market strategy across multiple Binance products
Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes
Collaborate across business, marketing and regional teams to deliver on business goals and priorities
Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies
Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer
Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels
Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings
Strong interest and experience in cryptocurrency space and community
A strong track record of spearheading launches and marketing campaigns that drove significant business results
Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives
Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality
Strong ability to synthesize insights and leverage to influence key decisionsA scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems
An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives
Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders
About this listing
- Listed from Binance's careers site via Lever · last confirmed on the source 19 Oct 2026
- Posted 9 Apr 2026
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What they are looking for
Skills & requirements
Department · Marketing
Hiring company
Binance
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