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Active1mo ago

Product Marketing Manager

Lone Wolf Technologies·📍 United States

Employment

FULL TIME

Work mode

Remote

Experience

4–7 years

Salary

$130K – $160K/yr

Pay vs market · Below median

This job's pay ($145,000 a year at the midpoint) is higher than about 35% of 180 salary-listed Marketing Manager jobs in United States in the last 12 months; their median is $163,750.

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Role overview

Job description

Reporting to the Director of Product Marketing, you will own a segment of the Lone Wolf portfolio from end to end. You will drive positioning, product launches, pricing strategy, and the core content our sales team carries to market. When a broker or agent decides whether your product is worth their investment, your work directly shapes that decision. Responsibilities:

• Keep your product story strictly aligned with the broader Lone Wolf narrative.
• Translate AI capabilities into practical, undeniable value for real estate professionals.
• Maintain competitive intelligence for your suite of products and build it directly into your positioning.
• Serve as the internal subject matter expert for your product line and target buyers.
Go to Market & Strategy
• Lead go to market launches for your products, covering everything from market segmentation through final sales readiness.
• Execute pilot programs to test positioning and pricing before wider release.
• Track launch impact strictly against pipeline, adoption, and revenue.
• Recommend strategic pricing and packaging for your products within the overall portfolio framework.
• Partner with Demand Generation to build campaigns that drive pipeline and product adoption.
Sales & Revenue Enablement
• Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence.
• Deliver high impact product training and webinars to internal teams and customer audiences.
• Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies.
• Collaborate with Customer Success to build resources that drive account expansion and retention.
• Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging.
Market Intelligence & Content
• Conduct direct customer interviews and run detailed win and loss analysis on your products.
• Analyze market trends and product usage data to inform future roadmap priorities.
• Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies.
• Direct content partners and hold their output to an exceptionally high standard.
• Partner with product management to translate the technical roadmap into compelling market language.
Requirements:
  • 4 to 7 years of product marketing experience fully owning a product or product line
  • .Working knowledge of residential real estate, proptech, or adjacent industries.
  • Proven success building positioning and messaging that the sales team actually uses in the field
  • .Track record of leading successful launches through cross-functional influence and alignment.
  • Demonstrated ability to use data and metrics to track performance and influence business decisions.
  • Daily proficiency using AI tools to accelerate research and content creation.Exceptional and highly direct writing skills.
  • Ability to move fast and deliver results with limited direction.

    • About this listing

    • Source: Lone Wolf Technologies's official careers site (via Lever) · last confirmed on the source 1 Nov 2026
    • Posted 29 Sept 2026

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    Department · Marketing

    Hiring company

    Lone Wolf Technologies

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