The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. Job Description The New York Times advertising department is looking for a Manager of Measurement Analytics. As a strategic and data-driven individual, you will transform our vast data resources into compelling narratives. These narratives will explain the unique value of our platform and products, focused on campaign performance. You will be a central hub of knowledge, applying deep analysis of our audience and ad products to empower our Sales, Strategy and Product teams. This is a hybrid role based in our New York headquarters, reporting to the Senior Director, Measurements, Audience and Insights. You can typically expect to be in the office 3 days per week. About the Role, Mission or Department Overview You will evolve how we measure and increase media and creative across a portfolio of diverse clients. This collaborative and strategic role will work with top tier advertising clients. You will also work with Sales, Sales Planning, Ad Product, Audience Insights, and Strategy teams. The goal is to achieve results to promote relationships with marketers and increase ad revenue. Furthermore, You will work with our Product, Engineering, Data Science, and Product Marketing teams to create and validate measurement solutions supporting new lower funnel advertising solutions. Responsibilities: Develop expertise in the full suite of NYT research capabilities and measurement products that deliver important performance metrics across the full marketi
Research Director, Audience Insights, Content Insights
Role overview
Job description
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. About the Role, Mission or Department Overview The Research Director, Content Insights will have a critical role informing the creation, iteration and measurement of video and video products at the New York Times. You will lead all video measurement research to inform our understanding of how video content performs across platforms, surfaces, and audience segments. Yo
…What they are looking for
Skills & requirements
Qualification
10+ years of experience in market research, user research, or consumer insights, with an emphasis on multimodal and product research. Proficiency in both qualitative and quantitative research methodologies and experience with continuous improvement and new ideas. Experience leading all facets of a tracking program, including vendor relationships, questionnaire development, data mining, and reporting. Fluency in analyzing large datasets, identifying insights, and creating clear reports. Experience developing timelines across multiple projects, applying project management skills. Experience managing external research partners/vendors. Experience with visualization tools and creating compelling presentations. Preferred
Department · Research & Insight
Hiring company
The New York Times
At The Times, our mission is to seek the truth and help people understand the world. Having a diverse staff with a broad range of backgrounds and experiences is vital to ensuring we cover the world fully and fairly and offering products that have a wide appeal. Our vision is to become the essential subscription for every curious person seeking to understand and engage with the world. This work is supported by our journalists and a range of dedicated individuals, from data scientists to marketers, designers, engineers and more. Our cutting-edge journalism reaches 150 million readers each month, and is produced by journalists reporting on the ground from more than 170 countries. If you find our mission and vision inspiring, we invite you to apply for any of our open positions. And if you are a current Times employee, please apply on our internal job board.
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