Segment Marketing Manager

Our vision is to transform how the world uses information to enrich life for all . Micron Technology is a world leader in innovating memory and storage solutions that accelerate the transformation of information into intelligence, inspiring the world to learn, communicate and advance faster than ever. Focus on the Data Center segment and enterprise marketing. Work closely with cross-functional teams, including engineering, product management, sales, and corporate marketing, to develop and execute marketing strategies that drive product adoption, customer engagement with the goal of creating customer affinity for Micron products. Support go-to-market strategies for new product launches under guidance. Develop clear, compelling and differentiated product messaging for global market reach. Create engaging marketing assets, including web pages, whitepapers, case studies, video scripts, product brochures, presentations, media presentations and case studies. Independently determine and implement best practices for delivering marketing objectives within the Data Center segment. Collaborate with the sales team to develop sales enablement tools and training programs. Conduct market research to identify customer needs, pain points, and market trends. Monitor and analyze product performance and customer feedback to inform future marketing strategies. Collaborate with engineering teams to ensure product features align with customer needs and market trends. Support cross-functional teams in planning and executing integrated marketing campaigns. Monitor and analyze competitive landscape to inform product positioning and marketing strategies. Apply product marketing knowledge to evaluate issues and define effective solutions. Collaborate across functions and geographies to ensure alignment and timely completion of marketing deliverables. Develop and maintain relationships

Curious Minds. Bold Ideas. Extraordinary Impact . We're transforming financial services through bold innovation and relentless execution. You bring the ideas and drive. We'll build what's next — together. Responsibilities Segment Marketing Define and maintain ICP frameworks and segment prioritization across nCino’s priority North America industry segments, in partnership with Product and Sales. Own segment-level narratives, positioning, and buyer-journey messaging so each segment’s GTM reflects its distinct buyers, use cases, and competitive context. Lead segment research, market opportunity sizing, and industry analyses to guide where nCino invests GTM effort. Develop segment-level go-to-market plans and campaign strategy to drive pipeline and market share within each priority segment. Partner Marketing Own partner co-marketing strategy: joint value propositions, co-branded campaigns, and partner-sourced and partner-influenced pipeline across the technology and solution-provider ecosystem. Establish and report on segment and partner marketing performance metrics tied to pipeline, influence, and reach. Develop, implement and maintain partner GTM alignment framework Shared / Cross-Functional Attract, grow, and retain talent; manage personnel, professional development, and hiring for the Segment and Partner Marketing team. Develop annual and quarterly goals in alignment with broader Marketing, Sales, and Product goals, and ensure goals are tracked and met. Manage the team budget and spend. Act as the main point of contact and prioritization owner for segment and partner marketing requests from stakeholders across the business. Ensure all segment and partner marketing materials reflect the nCino brand. Maintain working fluency in the nCino Platform to guide messaging and enable partners (deep solution-by-solution demo ownership sits with Product Marketing). Lead the team in developing collateral including segment materials and partner playbooks. Continually rese

As a Product Marketing Manager at VTS, you'll shape how the commercial real estate industry understands our platform and products. You'll split your time between owning go-to-market for our property management product and driving platform-level work that makes the entire GTM organization sharper, including competitive intelligence, customer insights, demos, and persona and segment strategy. You'll be a constant collaborator with product, sales, customer success, and design, bringing market and customer insight to influence what we build, and creating the stories and tools that resonate with customers. This is a hands-on role with real ownership. You'll help build and define the processes that product marketing runs on as VTS grows. ** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office 4 days a week. ** What You'll Do Own launches end to end. Partner with Product from early roadmap conversations through release. Run launch meetings, decide what's release-ready, maintain the calendar, and keep the momentum going with Growth once things go live. Develop positioning and messaging. Create clear, differentiated messaging across products, personas, and segments that reflects current market and competitive intelligence. Enable the go-to-market team. Build sales artifacts, presentations, demos, and deliver training that help sales and customer success sell and drive adoption. Lead competitive and customer intelligence. Monitor the commercial real estate technology and AI landscape, and programmatically mine sources like Gong calls and customer conversations for insights that shape positioning and product strategy. Develop customer-facing content. Create collateral, case studies, and customer stories with Content and Design that bring our value to life. Define personas and segmentation. Sharpen our understanding of who we sell to and what matters to them, and help teams across the company apply it. Co

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft. The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces. We are data-driven in everything we do. We test and measure all of our communications and tailor experiences to be personalized and contextual by audience segment. In this role, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test and optimize incentive and non-incentive messages and experiences. Responsibilities: Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user Build and manage an experimentation program that drives measurable impact — from ideation through results, with a clear point of view on what to test Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling Own performance reporting — define metrics, experimentation setup, and share results and next steps with stakeholders and leadership Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters Apply behavioral science frameworks to inform message sequencing, timing, and incentive design Experience: 6+ years in growth marketing. You've owned a full lifecycle marketing program from the ground up — not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap Strong SQL skills required — you’re comfortabl

Role: Product Marketing Manager — Futures & Options Location: Chicago, IL – In-Person (3/days week) Reports to: Growth Marketing Director Owns product marketing for tastytrade's core, established trading lines for futures and options. Paired one-to-one with the Product Manager (PM) for each trading instrument as the single point of contact for go-to-market and comms on these lines. Focus is always-on adoption of the existing base plus go-to-market for ongoing feature releases that move the needle on usage. What You'll Do Run continuous, always-on adoption campaigns for futures and options — not one-time pushes Partner with your tagged PM on a rolling feature-release calendar and go-to-market plan for each (in-app, email/push, help content) Target underused, high-value features to move attach rate and adoption metrics Segment the active base to prioritize campaigns with the highest impact Report adoption KPIs regularly; use data to prioritize the next push Own messaging/positioning for futures and options as a single source of truth for Sales, Support, and Content What You'll Need 4+ years in product marketing (fintech/trading preferred) Proven record moving adoption/attach-rate metrics Strong cross-functional partnership with Product Data-fluent; excellent written communication Deep familiarity with derivatives (options/futures) trading behavior strongly preferred Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance. Salary Range: $100,000-$140,000 Company Perks + Benefits: Performance Bonuses Stock Purchase Options Medical/Vision/Dental Benefits 401k Plan 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!) 10 Paid Sick Days Gym Membership Reimbursement Commuter Benefits Pet Insurance Wellness & Mental Health Programs Charitable Donation Matching Two Paid Volunteer Days Of

Who We Are Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,500 firms in 60 countries use Addepar to manage and advise on nearly $10 trillion in assets. Its open platform integrates with 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and levels of complexity. Addepar supports clients worldwide with offices in New York City, Salt Lake City, São Paulo, London, Edinburgh, Geneva, Warsaw, Dubai, Pune and Singapore. The Role We are seeking a proactive, dynamic, and strategic Growth Marketing Manager, Single Family Offices to join our marketing team. This role is responsible for expanding our continuing to drive growth and pipeline success of the Single Family Office (SFO) segment at Addepar through data-driven performance marketing strategies and highly targeted acquisition campaigns. As the owner of the SFO performance marketing motion, you will build, scale, and manage multi-channel demand generation and account-based marketing (ABM) efforts specifically tailored to this highly sophisticated audience. The ideal candidate has a strong background in B2B performance marketing, deep experience in the wealth management, family office, or financial technology industries, and a proven track record of developing a robust pipeline of high-value opportunities. You are highly comfortable operating in ambiguity, taking the lead with minimal input from your manager, and excel at managing expectations to maintain a delicate balance between supporting sales priorities and delivering measurable results for the business. Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, e