Senior Associate, ECommerce, APAC

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As Senior Associate, Ecommerce, you will contribute to campaign planning, media-plan development and ongoing optimisation, alongside day-to-day campaign management and reporting. With ecommerce as your primary focus and paid social as a supporting responsibility, you will work closely with the planning and brand teams to develop and refine campaign recommendations, improve media efficiency and identify scaling opportunities. Skills and Experience Contribute to creating and refining ecommerce media plans with the planning and brand teams, recommending campaign structures, objectives, targeting, product selection, bids and budget allocations. Set up and launch campaigns in line with agreed plans and timelines. Check campaign settings, product selection, budgets, creative assets, links and tracking before launch. Flag missing inputs or discrepancies and coordinate corrections before campaigns go live. Monitor campaign delivery, spend and pacing against approved budgets and timelines. Identify underdelivery, overspend risks and other discrepancies, escalate issues promptly and implement approved adjustments. Review search-term, keyword, audience and product-level performance to identify inefficient spend, delivery gaps and scaling opportunities. Use findings to recommend changes to campaign plans, budget allocations and targeting, discuss recommendations with the manager and planning team, and implement agreed optimisations. Consolidate campaign data and prepare timely, accurate reports covering spend, impressions, clicks, attributed sales, ROAS, ACOS and other relevant metrics. Explain key performance movements, highlight variances and outline recommended next steps. Work with planning, ecommerce, brand and platform teams to shape campaign plans for product launches, promotions, seasonal events and key retail moments. Align product availability, creative assets, budgets and timelines, and recommend plan revisions as priorities or performance change. Contribute ideas for campaign tests, help define test setups and monitor results. Use documented learnings and relevant platform, marketplace and competitor developments to inform future media plans and optimisation recommendations. Maintain up-to-date media plans, campaign trackers, change records and reporting documentation. Follow agreed naming conventions, quality checks and reporting timelines, keeping the manager and planning team informed of plan revisions, open issues and campaign dependencies. Support social campaign setups across Meta, TikTok and other relevant platforms, including objectives, audiences, placements, creatives, budgets, links and tracking. Complete pre-launch checks and use CPA/CPAS and Smart+ solutions where applicable. Role Requirements 2–4 years of experience in ecommerce advertising, with hands-on campaign management and optimisation experience and the ability to contribute to media planning. Paid social experience is a bonus. Strong understanding of campaign planning, campaign structures, keyword and product targeting, bidding, budget allocation, pacing and tracking. Ability to interpret campaign data, including attributed sales, ROAS and ACOS, and identify actionable trends and opportunities. Proficiency in Excel/Google Sheets for data analysis, campaign tracking and reporting. Strong attention to detail, communication, coordination and time management skills. A proactive, analytical approach and willingness to learn evolving ecommerce platforms and advertising solutions. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 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