About OpenAI OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity. Our mission requires a team that brings diverse perspectives, strong judgment, and a deep commitment to safe and beneficial deployment. About the role We are seeking an experienced APAC Field Marketing Lead to build and lead OpenAI’s B2B demand-generation engine across the region. Reporting to the APAC B2B Lead, this person will own the regional strategy that turns market opportunity into repeatable, measurable pipeline. This is a senior, hands-on role at the intersection of digital demand generation, field marketing, and regional enablement. You will build scale programs that country teams can localize and deploy, while partnering closely with APAC event teams to make events a more strategic, measurable part of the demand-generation mix. Responsibilities Define and execute APAC B2B demand-generation strategy aligned with GTM, revenue, segment, and pipeline priorities Build scale digital programs across lifecycle, webinars, nurture, paid/owned channels Create regional campaign frameworks, content kits, audience strategies, and localization guidance that help country teams move faster and perform better Partner with country marketers and GTM leaders to identify local pipeline gaps, adapt programs, and prioritize support Lead demand-generation strategy for the APAC event portfolio, including event selection, audience acquisition, sales plays, follow-up, conversion, and ROI Connect events, digital journeys, content, and Sales follow-up into integrated full-funnel programs Partner with Sales, RevOps, and Marketing Ops on funnel health, lead quality, attribution, dashboards, and experimentation Translate global B2B programs into APAC-ready motions and bring regional insights back into global strategy Manage agencies, vendors, budgets, timelines, reporting, and post-program learning loops Establish a clear operating rhythm for p
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Role overview
Job description
This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Senior Content Manager Adyen is looking for a strategic, hands-on and collaborative senior content manager to own and evolve Adyen’s editorial voice across APAC. You will define how Adyen’s story is told in one of the world's most dynamic fintech landscapes. You
…What they are looking for
Skills & requirements
Department · Marketing
Hiring company
Adyen
Adyen is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.
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