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Role overview
Job description
About Comfrt Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen. Role Overview The Senior Director of Lifecycle Marketing will own the strategy and evolution of Comfrt's customer lifecycle, with a focus on increasing customer lifetime value, repeat purchase behavior, engagement, loyalty, and advocacy. This role goes well beyond traditional email and SMS management. We're looking for a strategic, highly analytical lifecycle leader who can connect customer behavior to business performance and build an integrated strategy across onsite capture and list growth, email, SMS, push, app, direct mail, loyalty, customer reviews, and other owned channels. This leader will oversee th
…About this listing
- Listed from Comfrt's careers site via Greenhouse · last confirmed on the source 19 Oct 2026
- Posted 2 Sept 2026
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What they are looking for
Skills & requirements
Department · Marketing
Hiring company
Comfrt
Buttery soft hoodies, cozy blankets, and loungewear crafted to feel as good as they look. Shop Comfrt—feel-good clothing and home designed with you in mind.
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