Senior Manager, Demand Generation

Questrade is on a mission to help Canadians to become much more financially successful and secure. For nearly 30 years, Questrade Financial Group has been delivering on that mission through investing, banking, mortgages, and real estate. Together, we tilt finance in favour of ambitious Canadians, creating new ways for them to seize the financial future they deserve. We're looking for people who are ready to enter their career inflection point. Mission-driven, exceptional folks that never settle. The work here is hard because the responsibility is real. If that's the standard you've been looking for, keep reading. Req # 3964 The return on your career investment Compensation and incentives built to reward the value you bring. RRSP matching of up to 6%. Health and wellness resources and programs, including $5,000 in mental health practitioner coverage. $5,000 in tuition subsidies for job-related courses, every year. 100% parental top-up, up to 26 weeks for birthing parents and 18 weeks for non-birthing parents. A hybrid environment, with at least three days in the office built for working together. Paid vacation, personal, and sick days. A community care day to give back to the causes you care about. This job posting is for an existing vacancy . We’re looking for our next Senior Manager, Demand Generation The Manager, Demand Generation is a strategic and results-driven role within the Engagement Marketing department. Reporting directly to the Director, Engagement Marketing, this individual will oversee the end-to-end strategy, planning, execution, and optimization of multi-channel marketing campaigns aimed at optimizing customer onboarding, driving activation and cross-sell across our products, and maximizing customer value once clients have joined our ecosystem. This role balances creative strategic planning with deep analytical rigor, managing cross-functional collaborations and working alongside a dedicated marketing team to hit measurable activation, adoption, and ROI targets. The mandate In this role, you will: Campaign Strategy & Execution: Own and execute the end-to-end onboarding and cross-sell strategy, building integrated multi-channel campaigns (email, lifecycle messaging, in-app, and content) that move new clients from account open to funded, active, multi-product customers. Promotions Design & Implementation: Design, launch, and optimize promotions and incentive programs (e.g., offers, bonuses, and draws) that drive target outcomes such as funding, activation, and cross-sell, defining eligibility rules and success criteria with Product and Compliance and measuring incremental impact. Sales Enablement & Prospect Routing: Own and optimize the lead-scoring and routing systems that identify high-value prospects from behavioral and account signals, surfacing and transitioning them to the sales team to accelerate onboarding and maximize their potential on-platform. Cross-Functional Collaboration: Drive cross-functional collaboration with Product, Product Marketing, Growth Marketing, Analytics, Content, and Creative teams to build high-converting assets, campaign messaging, and seamless, integrated customer experiences. Marketing Technology & Automation: Partner with the martech team to optimize how the marketing technology stack supports demand generation, providing input on lead scoring models, database segmentation, and automated nurture tracks to improve overall conversion efficiency. Data-Driven Analytics & ROI: Drive data-driven decision-making by regularly analyzing onboarding funnel performance (from account open through funding, first trade, and qualified handoff of high-value clients to sales), cross-sell and product adoption, incremental impact of campaigns and promotions, and cost per activated customer to shift strategies based on clear ROI metrics. Team Support & Mentorship : Support and mentor immediate team members (specialists and coordinators), structuring their daily work to align with both individual professional growth goals and broader organizational deliverables. Stakeholder Alignment: Partner closely with senior leadership to align demand generation targets with overall marketing department goals, regularly reporting on campaign health, performance dashboards, and contributions to activation and cross-sell. You’re ready for this mandate if you have the following qualifications Required Qualifications (Minimum Standard on Day 1): Education : Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; or equivalent practical business experience. Experience : 5–7 years of experience in lifecycle marketing, customer engagement, or growth marketing, including onboarding, cross-sell, or promotion programs. Collaboration : Experience mentoring or guiding junior team members, or coordinating work across a project pod. Technical Proficiency : Proven hands-on experience managing campaigns and architecture across marketing automation and engagement platforms (e.g., Braze) and core CRM and analytics systems (e.g., Salesforce, Amplitude). Analytical Skills : Demonstrated track record of managing full-funnel marketing metrics, handling attribution modeling, and evaluating continuous campaign performance ROI Nice to have Industry Background : Prior experience within financial services, fintech, or highly regulated, tech-driven consumer environments. Operational Framework : Experience working within an agile sprint environment, cross-functional pod structures, or matrixed digital workspaces. Compensation Information Base salary range: $150,000- $170,000 The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles. Enter your career inflection point. Apply now. #LI-Hybrid, #LI-Onsite The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles. Base salary range $150,000 — $170,000 CAD Technology and AI We mix human ingenuity with advanced technology. For ambitious builders like you, we provide the latest technology to enable your creativity. You'll have everything you need to build the best outcomes and products for our clients. Diversity and Inclusion At Questrade Financial Group of Companies, we’re committed to fostering a diverse, inclusive, and accessible work environment where individuals are treated with dignity and respect. Our global team reflects the diversity of the communities we serve and operate in. Accessibility statement Candidates selected for an interview are contacted directly. If you require accommodation during the recruitment or selection process, please let us know. We will work with you to meet your needs. AI in hiring Questrade Financial Group of companies Applicant Tracking System uses artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.