Location: Hybrid - New York, NY Only About the Brand Laneige is a globally renowned Korean skin care brand with over 30h years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin. The brand is fast-growing and rapidly expanding in the US - currently distributed in Sephora, Sephora Kohl’s, Amazon, TTS and its own brand e-commerce site. Job Summary The Associate Director, Consumer Marketing will serve as the strategic hub of the Laneige US marketing organization, leading the development and execution of Go-To-Market strategy across all launches and resupport campaigns. This role will own the creation of high-impact, insight-led 360° marketing plans that translate brand and business priorities into breakthrough consumer activations and drive both brand momentum and commercial growth. As the connective tissue across the organization, this leader will partner closely with Integrated Communications, PR, Social, Paid Performance, Sales, Creative, Education and Channel teams to set the strategic vision for each campaign and bring it to life cohesively across every consumer touchpoint. They will lead consumer-facing events and experiences from strategy through execution, while managing key external partners, including agencies, vendors, and freelancers, to deliver best-in-class activations with excellence and impact. In close partnership with the Senior Manager of Operations and Global HQ, this role will establish campaign roadmaps, timelines, and critical milestones, turning ambitious business objectives and brand priorities into clear, actionable plans that mobilize cross-functional teams and drive accountability from concept through execution. The ideal candidate brings together strategic thinking, creative instinct, and a strong commercial mindset. They are energized by building brands that resonate in culture, developing consumer experiences that create lasting impa
Senior Manager – Integrated Consumer Marketing
Role overview
Job description
Glance Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com. InMobi InMobi Group is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses — including InMobi Advertising and flagship consumer platform Glance — InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is o
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How Senior Manager demand looks in United States
Live jobs
340
Posted 30d
180
30d movement
+76.5%
Remote share
25.3%
Salary listed
62.4%
Salary trend 1Y
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What they are looking for
Skills & requirements
Qualification
The Experience We Need: 7–10 years of experience in consumer brand marketing, integrated marketing, or consumer marketing within a high-growth consumer technology, retail, lifestyle, entertainment, or media company; Comfortable operating in a fast-paced, entrepreneurial environment with a high degree of ambiguity and a bias for action; All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws
Department · Glance All - Marketing
Hiring company
Glance
Glance – An InMobi Group Company: Glance is an AI-first Screen Zero content discovery platform, and it’s scaled massively in the last few months to one of the largest platforms in India. Glance is a lock-screen first mobile content platform set up within InMobi. The average mobile phone user unlocks her phone >150 times a day. Glance aims to be there, providing visually rich, easy to consume content to entertain and inform mobile users - one unlock at a time. Glance is live on more than 100millions of mobile phones in India already, and we are only getting started on this journey! We are now into phase 2 of the Glance story - we are going global! Roposo is part of the Glance family. It is a short video entertainment platform. All the videos created here are user generated (via upload or Roposo creation tools in camera) and there are many communities creating these videos on various themes we call channels. Around 4 million videos are created every month on Roposo and power Roposo channels, some of the channels are - HaHa TV (for comedy videos), News, Beats (for singing/ dance performances) along with a For You (personalized for a user) and Your Feed (for videos of people a user follows). What’s the Glance family like? Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. Glanciers are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion. What can we promise? We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for Glance and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At Glance, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.
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