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Active2w ago
Senior Marketing Automation Specialist
Role overview
Job description
Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties. At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset. ROLE OVERVIEW Fanatics Commerce operates one of the most expansive fan engagement platforms in sports, powering CRM across 100+ million fans and 900+ e-commerce prop
…About this listing
- Listed from Fanatics Commerce's careers site via Greenhouse · last confirmed on the source 19 Oct 2026
- Posted 7 Oct 2026
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What they are looking for
Skills & requirements
Qualification
5+ years designing and building personalized, real-time customer journeys on an enterprise marketing platform such as Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, or Iterable — depth of journey design and behavior-driven architecture matters more than platform. • Proven experience building behavior-driven programs — abandoned cart, browse retargeting, replenishment, and similar — not only scheduled batch sends to static lists. • Experience with custom data models and integrations, including event ingestion, profile data management, and API connectivity beyond standard platform connectors. • Strong HTML and CSS for responsive email development, plus proficiency in at least one templating language such as Handlebars, AMPscript, Liquid, or Jinja. • Demonstrated ability to troubleshoot complex journey and data issues — tracing profiles, reading event payloads, and resolving root causes independently. • Clear written and verbal communication skills, with the ability to gather requirements from marketers and explain technical trade-offs to non-technical stakeholders. • Experience managing code in GitHub with CI/CD practices and tracking work in an agile project management
Department · Commerce - Marketing
Hiring company
Fanatics Commerce
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