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Role overview
Job description
Job Description As the Senior Product Marketing Manager, you will lead the planning and delivery of how we launch, merchandise, and showcase our products across Australia and New Zealand. Sitting at the intersection of Product Strategy, Brand Marketing, and Global Product Marketing, you will translate customer insights, product innovations, and commercial priorities into compelling storytelling and high-impact marketing activity. This role is based in Chippendale, Sydney and reports to the Director of Brand Marketing ANZ. You will... Lead the development and end-to-end execution of go-to-market plans for priority product launches, new propositions, and major business initiatives across Australia and New Zealand. Own the integrated merchandising calendar and optimise product presentation across key touchpoints, including our app, web, menu UX, and CRM channels. Develop clear creative brie
…About this listing
- Source: HelloFresh's official careers site (via Greenhouse) · last confirmed on the source 30 Oct 2026
- Posted 30 Oct 2026
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Role market pulse
How Marketing Manager demand looks in Australia
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6
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What they are looking for
Skills & requirements
Qualification
5+ years of experience across product marketing, brand marketing, proposition development, or go-to-market strategy, ideally within consumer goods, e-commerce, or subscription businesses
Hiring company
HelloFresh
HelloFresh is on a mission to change the way people eat, forever! Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit company. In Q1 2020 alone we provided 111 million meals to 4.2 million households worldwide in 14 countries across 3 continents. HelloFresh supplies everything you need to prepare quality, delicious, home-cooked meals that require no planning, no shopping and no hassle. Every ingredient needed for our thousands of exclusive recipes is carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making dinner a delicious achievement – not just another meal – takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our offices across the globe from New York to Berlin, London to Sydney are filled with more than 7,000 high-performing and ambitious talents from over 70 countries. We’re always looking for new ingredients to spice up our recipe, so join us now!
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