Social User Acquisition Manager

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience. It delivers products and services for online gambling operators: MEGA (Motivational Engineering Gaming Application), managed services, an integrated sportsbook solution, player account management and front-end technology, casino integrations, and payment solutions. 🛠️ The Role We are looking for an experienced and strategic Social User Acquisition Manager to lead and scale our paid social initiatives for our iGaming brands. This role requires deep expertise in paid social advertising, a strong analytical mindset, and the ability to drive performance across multiple markets and platforms. You will take ownership of paid social strategy, campaign execution, and optimization while working closely with cross-functional teams to maximize ROI. If you thrive in a fast-paced, data-driven environment and have a proven track record in scaling paid social campaigns, we’d love to hear from you. 🚀 What You’ll Do Plan, execute, and optimize paid social campaigns across social media with a focus on Meta, TikTok, Snapchat and X. Experience in managing and creating campaigns focused on app and web. Develop full-funnel paid media strategies, ensuring alignment with business objectives and audience segmentation. Test and refine bid strategies, audience targeting, and channel mix to drive conversions and maximize ROAS. Oversee A/B and multivariate testing across creatives, ad copy, formats, and landing pages. Monitor, analyze, and report on campaign performance, providing actionable insights to improve efficiency. Optimize ad spend through data-driven decisions, ensuring budget allocation aligns with business goals. Enhance tracking, attribution, and reporting systems to measure the effectiveness of campaigns. Continuously explore automation tools, AI-driven optimization, and predictive analytics for scaling campaigns. Work closely with the creative team to develop engaging and high-performing ad content. Maintain strong relationships with platform providers, media partners, and account managers. Stay ahead of industry trends, platform updates, and regulatory compliance for paid social in iGaming. 🎯 What We’re Looking For Experience in paid social advertising with Meta, TikTok, Snapchat and X. Ability to scale campaigns and manage high budgets. Strong understanding of conversion tracking, attribution models, and analytics. Hands-on experience with ad automation, AI-driven bidding, and predictive modeling. Data-driven mindset with the ability to translate insights into actionable strategies. Strong problem-solving skills and ability to thrive in a fast-paced and highly regulated industry. Excellent communication and stakeholder management skills. Bachelor’s degree in Marketing, Advertising, or a related field is a plus. 💎 Why Join Soft2Bet? 24 vacation days Private Health Insurance Highly competitive executive salary package with performance-driven bonuses Full relocation support to the beautiful, tech-forward hub of Limassol, Cyprus The autonomy to shape an entire programmatic function and choose cutting-edge tech stacks. Collaboration with top-tier international experts in a rapidly expanding creative agency By submitting your application, you agree to our Privacy Policy.