Specialist - SEM

Roles and Responsibilities Hand-on knowledge of MMP's: Appsflyer, Branch, Adjust, Singular etc Adequate fraud logic need to be clear. Ensure current publishers keep promoting relevant offers. Identify and scale up revenues with high potential publishers relevant to your vertical. Activate dormant publishers in your vertical to increase revenue. Ensure publisher compliance and adherence to allowed media. Ensure timely release of publisher payments. Take targets according to FY Target Sheet before business meeting. Stay in touch with top clients for feedback and scale up opportunity. Prioritize offer execution strategy on the basis of revenue potential. Manage offer planning and budget allocation among team members. Ensure timely resolution of publisher queries through proper escalation. Coordinate between various teams to ensure that requirements are fulfilled. Monitor Offer & Affiliate r