Salary not disclosed
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Role overview
Job description
Lead the creative development of seasonal campaigns, product launches, cafe activations, and brand collaborations, from concept through execution.
Develop campaign ideas and visual storytelling that are designed to resonate in Korea, with social and digital communication as key creative channels.
Create and adapt compelling content across social, digital, cafe, retail, product packaging merchandise, and other brand touch points.
Translate brand and business priorities into clear creative concepts, visual narratives, and campaign systems that can scale across multiple channels.
Work closely with Go-To-Market, Product, PR/Social, Retail and cross-functional partners to ensure creative ideas are integrated into the broader campaign strategy.
Steward and evolve the expression of Blue Bottle Coffeeβs visual identity in Korea, balancing global brand consistency with local cultural relevance.
Direct internal and external creative collaboration-including agencies, photographers, illustrators, creators and production partners- to ensure a consistently high standard of craft and execution.
Stay close to culture, design, social behavior, and emerging creative formats to identify new ways for Blue Bottle to communicate with its audience.
You are
A conceptual thinker who can turn business and cultural insights into strong creative ideas.
Culturally attuned, with a strong instinct for translating emerging behaviors and cultural signals into relevant brand communication.
Able to think beyond individual assets and build cohesive campaign narratives across channels.
Collaborative and decisive, with the ability to navigate multiple stakeholders while maintaining creative clarity.
Guest-centered in your thinking, with a strong sensitivity to how creative work shapes the overall brand experience.
Adaptable and solutions-oriented when priorities or business needs shift.
You have
Bachelor's degree in Graphic Design, Visual Communication, or a related field, with 8+ years of relevant creative design experience.
A strong portfolio demonstrating campaign thinking, brand storytelling, social/digital communication, and high-quality visual execution across multiple touchpoints. (*Portfolio is mandatory/ μ§μ μ ν¬νΈν΄λ¦¬μ€ νμΌ μ²¨λΆ νΉμ λ§ν¬λ₯Ό κΈ°μ¬ν΄μ£ΌμΈμ)
Experience working with premium, lifestyle, hospitality, retail, culture, or design-led brands is preferred.
Proven experience leading integrated campaigns from concept development through production and launch across digital and physical touchpoints.
Strong understanding of social content, digital behavior, and contemporary visual culture, particularly within the Korean market.
Advanced proficiency in Adobe Creative Suite, with strong knowledge of print, packaging, production, and digital design.
Experience briefing, directing, and managing external creative and production partners.
Strong communication skills in Korean and working proficiency in English.
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About this listing
- Source: Blue Bottle Coffee's official careers site Β· still listed there on 10 Nov 2026
- Posted 17 Sept 2026
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What they are looking for
Skills & requirements
Qualification
You have Bachelor's degree in Graphic Design, Visual Communication, or a related field, with 8+ years of relevant creative design experience
Department Β· International
Hiring company
Blue Bottle Coffee
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