Sr Integrated Media Planner

Partnering with research and strategy team members to develop and present integrated media recommendations

Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions

Mastering an understanding of how digital channels work together to drive different business outcomes

Mentoring and train junior planning team members

Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise

Using syndicated research to build rationale for recommended media strategies

Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success

Negotiating with vendors to secure the best inventory and pricing available for our clients

Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners.

Operating with a solutions-oriented approach and a high degree of client servicing

Ensuring high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members

Remaining on-top of advertising trends and provide POVs to clients on topics such as the cookie-less future

Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign

Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full

Assisting Finance in billing executions and discrepancies

Completing traffic sheets and assisting with gathering creative assets and instructions as needed

Min of 5 years of experience or equivalent combination of education, training, and experience, etc

4+ years of experience in digital media buying and planning

Previous experience mentoring junior team members

Strong understanding of programmatic media and real-time bidding

Strong proficiency with holistic media planning fundamentals and media planning tools

Experience with syndicated research tools

Experience working alongside a Demand Side Platform

Strategic thinking and proactive detail-oriented client service skills