Campaign Operations Specialist in Uttar Pradesh

Roles & Responsibilities: Build a Creator-Led Affiliate Model • Identify and shortlist regional content creators, micro-influencers, YouTubers and Instagram creators to participate in an affiliate program where we pay the creator on every new user acquisition. • Research creators through the internet, social media platforms, YouTube, Instagram and local content pages. • Build creator lists by language, city, category, audience type and performance potential. • Reach out to creators through email, WhatsApp, Instagram DM and calls. • Coordinate with creators for briefs, timelines, content posting, tracking links and performance reports. • Maintain and update creator data in Excel or Google Sheets, including status updates and campaign reports. • Track creator-wise daily performance across views, clicks, installs, payments and cost per acquired user. • Recommend creators based on business impact, not just follower count. • Share weekly updates on creator outreach, onboarding, content posted and results delivered. What We Are Looking For: • Fluency in the assigned language. • Good understanding of regional content, creators and local culture. • An existing creator network is useful, but not mandatory. • Ability to research creators independently on the internet. • Comfort with email, WhatsApp, Excel, Google Sheets and basic reporting. • Experience is not mandatory. Freshers can also apply. • A quick learner who is self-driven and able to deliver monthly targets.

We are looking for an Analytics and Tag Manager Implementation Specialist to join our digital marketing team. The ideal candidate will be passionate about web analytics, an expert in Google Tag Manager and possess strong Javascript skills. This professional will play a crucial role in improving our digital marketing strategies, ensuring the correct implementation of measurement and analytics tools. Responsibilities: 1. Implement and maintain data tracking solutions using Google Tag Manager to ensure accurate and complete data collection. 2. Collaborate closely with the marketing team to understand specific tracking objectives and requirements. 3. Develop and maintain JavaScript scripts to customize and enhance data collection. 4. Set up and manage Google Analytics 4 to analyze campaign performance and user behavior. 5. Perform regular audits to ensure data integrity and troubleshoot tracking issues. 6. Collaborate with other teams to integrate analytics data into marketing reports and dashboards. Requirements: 1. Demonstrated experience implementing and managing Google Tag Manager. 2. Advanced Javascript skills for tracking customization and troubleshooting. 3. Hands-on experience with Google Analytics 4, including event and goal configuration. 4. Deep understanding of digital marketing principles and the importance of analytics in digital strategies. 5. Strong analytical skills and ability to translate data into actionable recommendations. 6. Excellent communication skills and ability to work in a team environment.

About Us: Paytm is India's leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them into the mainstream economy with the help of technology. Job Responsibilities:  Become an expert in Paytm  Own end-to-end key business metrics like  Be the voice of Paytm  Build a strong pipeline of media briefs and respond with customized pitches and proposals aligned with the client’s business and marketing objectives  Work closely with the campaign delivery and optimization team to monitor and deliver expected results to the advertiser  Lead initiatives which require significant cross team collaboration to build innovative  Provide constant feedback to the product team to improve Desired Qualifications:  7+ years of experience in preferred)  Proven experience in managing programs / categories / business verticals  Strong stakeholder management experience; ability to work cross-functionally and with a wide range of employees with different skill sets  Ability to deep-dive into a problem; very strong analytical and presentation skills required  High bias for action required  Ability to thrive and perform in an ambiguous setting; sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule Why join us ● A collaborative output driven program that brings cohesiveness across businesses through technology ● Improve the average revenue per use by increasing the cross-sell opportunities ● A solid 360 feedback from your peer teams on your support of their goals ● Respect, that is earned, not demanded from your peers and manager

About Us: Paytm is India’s leading mobile payments and financial services distribution company and a pioneer of the mobile QR payments revolution. Paytm builds technologies that empower small businesses with payments and commerce solutions. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the team: Paytm Loyalty & Rewards is a B2B engagement and retention platform that enables enterprises to acquire, engage, and retain customers, partners, and employees through data-driven loyalty programs. The team builds and manages end-to-end solutions including loyalty infrastructure (points, cashback, tiers, gamification), a large rewards marketplace (vouchers, travel, merchandise, experiences), and campaign engines (cashback offers, referrals, scratch cards). It also powers incentive programs for sales teams, dealers, and employees, with seamless digital fulfilment via Paytm Wallet, UPI, and vouchers. Serving brands across FMCG, banking, fintech, telecom, and e-commerce, the team helps drive customer lifetime value, repeat engagement, and measurable business outcomes through scalable, tech-led loyalty solutions. About the Role: We are seeking results-driven and relationship-oriented candidates to drive strategic partnerships in the loyalty and rewards ecosystem. The role involves identifying, negotiating, and onboarding brands, merchants, and corporate partners to expand our loyalty program offerings, enhance member engagement, and drive incremental revenue. Key Responsibilities: Partnership & Acquisition Identify and target potential partners across industries (FMCG, retail, travel, e-commerce, BFSI, hospitality, etc.) for loyalty tie-ups. Pitch the value proposition of our loyalty solutions and negotiate win–win partnership agreements. Build multi-sector partner portfolios to enhance member redemption and earning opportunities. Account Management & Relationship Building Manage key partner accounts to e

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team: Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. Expectations/ Requirements We are hiring for the role of Government Ad Sales for FMCG, Consumer. Internet, Gaming verticals. The responsibilities would be as follows:  Become an expert in Paytm Ads solutions for businesses of all sizes and adapt recommendations quickly to suit varying client needs Experience in handling Government clients is must.  Own end-to-end key business metrics like ads revenue, educate and lead strategic conversations with clients and navigate complex relationships  Be the voice of Paytm ads in the industry and present Paytm's advertising solutions to CXOs, media heads, brand managers, agency partners of large brands in the market  Build a strong pipeline of media briefs and respond with customized pitches and proposals aligned with the client’s business and marketing objectives  Work closely with the campaign delivery and optimization team to monitor and deliver expected results to the advertiser  Lead initiatives which require significant cross team collaboration to build innovative advertising solutions for key advertisers  Provide constant feedback to the product team to improve advertising performance and customer exper

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About the team: Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. About the Role: We’re seeking a Creative Designer to own and drive the visual communication strategy for in-app ad campaigns, marketing collaterals, and innovation projects across the Paytm Ads ecosystem. As the Creative Design Lead, you'll manage end-to-end design responsibilities from stakeholder communication and creative strategy to hands-on design execution and team management. You'll collaborate cross-functionally with business, marketing, and product teams to deliver high-impact, performance-oriented creatives. Key Responsibilities: Creative Direction & Execution Lead the design development for in-app ad creatives, banners, videos, and marketing campaigns. Translate briefs into strong visual concepts aligned with brand and campaign goals. Team & Stakeholder Management Manage and mentor a team of junior designers, providing feedback and quality control. Liaise with internal stakeholders, category teams, account managers, and product owners to align on campaign objectives and timelines. Cross-Platform Visual Communication Design marketing collaterals including case studies, sales decks, social media creatives, and video assets. Work on campaigns tailored fo

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team: Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. Expectations/ Requirements We are hiring for the role of Government Ad Sales for FMCG, Consumer. Internet, Gaming verticals. The responsibilities would be as follows:  Become an expert in Paytm Ads solutions for businesses of all sizes and adapt recommendations quickly to suit varying client needs Experience in handling Government clients is must.  Own end-to-end key business metrics like ads revenue, educate and lead strategic conversations with clients and navigate complex relationships  Be the voice of Paytm ads in the industry and present Paytm's advertising solutions to CXOs, media heads, brand managers, agency partners of large brands in the market  Build a strong pipeline of media briefs and respond with customized pitches and proposals aligned with the client’s business and marketing objectives  Work closely with the campaign delivery and optimization team to monitor and deliver expected results to the advertiser  Lead initiatives which require significant cross team collaboration to build innovative advertising solutions for key advertisers  Provide constant feedback to the product team to improve advertising performance and customer exper

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Overview We’re looking for a GM/ AVP to drive growth for Lending vertical at Paytm. This role is deeply analytical and focused on reading user and marketing funnels at an atomic level, forming strong hypotheses, and designing experiments to unlock scalable growth. You will work closely with senior stakeholders across Product, Business, Risk, Marketing and growth teams across paytm. Key Responsibilities ● Own end-to-end growth analysis across the unsecured lending, from impressions and clicks to activation, usage, and credit consumption ● Analyze marketing and acquisition funnels at an atomic level using event, clickstream, and impression data to identify gaps and inefficiencies ● Use tools like CleverTap, SQL, Looker and Superset to track funnel movement, drop-offs, and cohort behavior ● Form clear, data-backed hypotheses and design experiments to validate growth opportunities ● Work with campaign managers in the team to execute experiments, relevant campaigns, review content and suggest improvements ● Lead cohort analysis to understand differential behavior across user segments ● Partner with Product teams to identify opportunities to improve user journeys and reduce funnel friction. ● Identify new opportunities for top funnel growth, both within the Paytm ecosystem and outside it. ● Translate complex analyses into clear, actionable recommendations for senior stakeholders ● Build and maintain dashboards to monitor funnel health and experiment outcomes Requirements ● 10+ years of experience in growth, analytics, or product strategy roles ● Strong analytical and problem-solv

About the Role We are looking for an experienced Customer Retention & Loyalty Manager to drive customer engagement, repeat transactions, and long-term customer value. The ideal candidate will own retention strategy, loyalty programs, CRM campaigns, and lifecycle marketing initiatives to improve customer stickiness and maximize Customer Lifetime Value (LTV). The role requires a strong understanding of customer behavior, data analytics, CRM platforms, and loyalty frameworks, preferably in Travel, E-commerce, Fintech, or Consumer Internet businesses. Key Responsibilities Define and execute customer retention and loyalty strategies across customer lifecycle stages. Design and manage loyalty programs, membership offerings, rewards, cashback, and engagement initiatives. Drive repeat transactions and improve customer retention metrics through targeted CRM campaigns. Develop customer segmentation and personalization strategies using behavioral and transactional data. Own lifecycle communication across Push, Email, SMS, WhatsApp, and in-app channels. Monitor and optimize key metrics such as Retention Rate, Churn Rate, Repeat Purchase Rate, Engagement Rate, and LTV. Conduct cohort analysis and identify opportunities to improve customer stickiness. Partner with Product, Growth, Marketing, Analytics, and Business teams to launch retention initiatives. Drive A/B testing and experimentation to improve campaign performance and customer engagement. Build dashboards and reporting mechanisms to track loyalty and retention performance. Manage CRM and marketing automation platforms for campaign execution and optimization. Requirements 8+ years of experience in Customer Retention, Loyalty, CRM, Lifecycle Marketing, or Customer Engagement. Experience in Travel, E-commerce, Fintech, Consumer Internet, or Digital Platforms preferred. Proven track record of improving retention, repeat transactions, and customer lifetime value. Hands-on experience with CRM too

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role We are looking for a product marketing professional to drive positioning, adoption, and growth of Paytm’s EDC offerings across merchant segments. Key Responsibilities * Define product positioning, messaging, and go-to-market strategy for EDC products. * Work closely with product teams to translate features into clear merchant value propositions. * Drive launches, campaigns, and adoption strategies for new features and products. * Partner with sales and distribution teams to enable effective product storytelling * Use data and customer insights to refine messaging and improve conversion funnels. * Conduct market research and competitive analysis to identify differentiation opportunities. Ideal Candidate Profile * 4–5 years of experience in product marketing (fintech / SaaS / payments preferred). * Strong ability to simplify complex products into clear, compelling narratives. * Experience working with cross-functional teams (product, sales, analytics) * Data-driven mindset with strong execution capability * Strong communication and stakeholder management skills. Why join us A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities solid 360 feedback from your peer teams on your support of their goals respect, that is earned, not demanded from your peers and manager. Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to de

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Roles‌ ‌& ‌Responsibilities:- ● Lead the P&L responsibility for RU & transit categories along with focus on bottomline enhancing strategies, optimising costs and delivering revenue targets. ● Own the business growth charter and work closely with central teams to strategize and coordinate user and value growth. ● Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app. ● Work closely with management to share funnel conversion improvement ideas, feedback & present results. ● Identify demand levers by thoroughly understanding consumer behavior and building offerings around it. ● Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation for growth. ● Define user acquisition and user retention strategies. ● Monitor market trends, research consumer markets, and competitors’ activities. ● Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics. ● Create and execute a strong performance marketing strategy & execution plan for building awareness and driving conversions. ● Measure and report the performance of all marketing campaigns, and assess ROI and KPIs to track their efficacy over time Competencies. ● P&L Ownership ● Category Management. ● Offline, CLM Marketing & Performance Marketing. ● GTM Strategy. ● Product Strategy. ● Advance MS-Office, MS-Excel skills The‌ ‌Ideal‌ ‌Candidate‌ Must Have: ● 5-7‌ ‌years‌ ‌of‌ experience‌ ‌in‌ bill payments/transit or

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: Drive user acquisition, engagement, and retention for our Insurance platform, accelerating growth and increasing market share in the insurance investment space. Responsibilities: - Develop and execute data-driven growth strategies to boost user adoption and transaction volume for insurance products. - Design and implement A/B tests and experiments to optimize user journeys, improving key metrics such as reach, CTRs, conversion rates and customer retention. - Analyze user behavior and identify opportunities for product enhancements, marketing campaigns, and customer segmentation. - Collaborate with product, and engineering teams to launch and refine growth initiatives. - Monitor and report on key performance indicators (KPIs) such as CTRs, conversions, customer acquisition cost (CAC), and customer lifetime value (CLTV), providing actionable insights to stakeholders. - Identify and leverage new distribution channels, partnerships, and digital platforms to expand reach. - Implement user feedback loops to improve user awareness, product experience and increase conversion. - Focus on increasing repeat investments and enhancing overall investor lifetime value. Requirements: - Experience in growth marketing, product growth, or related roles. - Proven track record in driving growth, preferably within the fintech, investment, or financial services sectors. - Strong analytical skills with proficiency in tools such as Clevertap, Moengage, Google Analytics, SQL, or similar platforms. - Hands-on experience with A/B testing and experimentation frameworks. - Prior experience or understanding of user acquisi

About the Role We are looking for a powerhouse Head of Go-To-Market (GTM) / Growth to own the entire commercial launch and expansion strategy for our product. This isn't a traditional, siloed marketing or sales role—this is a unified, high-impact position designed for a strategic leader who views marketing, launch mechanics, demand generation, and sales enablement as a single, continuous motion. As a product goes live, you will literally be the person who takes the product to market. If you possess a rare blend of sharp marketing instincts and a commercial sales mindset, this role is built for you. Key Responsibilities Your mission is simple yet challenging: bridge the gap between product readiness and market dominance.  The Launch Mastermind: Own the end-to-end launch strategy for our product. You will define the positioning, messaging, and rollout phases to ensure maximum impact on day one.  Unified GTM Execution: Treat marketing, demand gen, and sales enablement not as separate departments, but as a single, cohesive engine.  Demand Generation: Design, execute, and scale data-driven inbound and outbound campaigns that build a robust, high-converting pipeline.  Sales Enablement: Arm the sales team with the exact tools, collateral, competitive intelligence, and playbook they need to close deals faster.  Cross-Functional Leadership: Work hand-in-hand with Product, Engineering, and Executive leadership to align market feedback with product roadmaps. What We Are Looking For  The Sales & Marketing Contour: You don't just sit in a marketing silo or a sales bullpen. You deeply understand the psychology of the buyer (Marketing) and the mechanics of closing a deal (Sales).  Launch Experience: You have a proven track record of successfully launching new products or entering new markets from scratch, preferably in a fast-paced environment.  Data-Driven Builder: You are comfortable working with analytics, attribution models, and CRM data to optimize the funnel contin

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: Paytm Money is looking for a strategic and growth-driven Business Head – Mutual Funds & NFO to lead one of the most critical charters within our wealth business. This role will own the complete Mutual Fund and New Fund Offer (NFO) business, including business strategy, product growth, partnerships, customer acquisition, revenue acceleration, platform innovation, and market expansion. The ideal leader will bring deep expertise in mutual fund distribution, passive and active investment products, investor behavior, AMC partnerships, and digital wealth ecosystems, while building a scalable business that democratizes investing for millions of Indians. This is not just a distribution leadership role. It is an opportunity to define the next phase of retail investing by building India’s most intelligent, accessible, and high-growth MF platform. Key Responsibilities: 1. Business Ownership & P&L Leadership * Own end-to-end P&L for the Mutual Funds and NFO business * Define annual and long-term growth strategy * Drive topline growth, profitability, customer expansion, and AUM scale * Build category growth roadmap across: Equity Mutual Funds, Debt Funds, Hybrid Funds, Index Funds, ETFs, International Funds, Thematic / Sectoral Funds 2. NFO Strategy & Execution * Lead the complete NFO business charter * Identify high-potential fund launches and build GTM strategy * Drive subscription volumes across marquee NFO launches * Partner with AMCs for exclusive campaigns and launches * Build strong investor education and conversion funnels around NFO participation 3. Growth & Customer Acquisition * Drive MF in