Digital Marketing Jobs

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Digital Marketing Manager within Demand Creation Hub. About the job Twilio is experiencing significant growth, and we are seeking a dynamic and results-oriented Digital Marketing Manager to drive demand creation and acceleration for Twilio's CPaaS portfolio. Reporting to the Digital Marketing Director of APJ, you will be instrumental in designing and implementing the digital strategy focused on building pipelines across direct sales and self-serve motions. In collaboration with Campaign Management, Product Marketing and Sub-Regional Field Marketing teams, orchestrate the effective channel mix to amplify regional campaigns and targeted programs to generate quality demand, deepen engagements and drive growth. Responsibilities In this role, you’ll: Digital strategy: Collaborate with campaign team to orchestrate digital journey for amplification of Global/ Regional campaigns into target markets and audiences. Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice and tactical support to strengthen brand or deepen engagements through all digital channels. Design and activate Account-based marketing campaigns that support customer lifecycle and retention Campaign Management and Execution: Plan, execute, and optimise multi-channel digital marketing campaigns across search, display, paid social, email, programmatic and SEO Digital Channel Optimisations: Drive channel optimisation strategies to maintain efficiencies, scalability and establish best practices. Structured documentation and processes to foster ease of collaboration Project management and prioritisation: Effectively manage priorities, ensuring timely delivery of projects with accuracy and quality. Market Insights: Stay on top of digital marketing trends across APJ region and bring fresh ideas to test and scale. Performance insights and optimisations: Monitor, analyse, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) using tools like GA-4, Salesforce, Tableau and Looker. Contribute to developing and maintaining reporting frameworks that can inform strategic decisions and ongoing campaign optimisations with actionable insights. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: Bachelor’s degree in Marketing, Communications, Business, or related field. 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific Strong understanding of digital channels and tools: SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing and more Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce) Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment Strong communication and copy-editing skills in English Able to adapt strategies to diverse regional markets and different audiences Excellent relationship, partnering, and collaboration skills, with experience working cross-functionally with global, regional and local marketing and product teams to align on marketing media strategy and business goals EMPOWER OTHERS: Track record of building teams, directly or indirectly, and ensuring your team has the guidance, support, systems, and tools to be successful in the role BE AN OWNER: Run and expand a best-in-class regional Demand Creation Hub that emphasises personal development. BE INCLUSIVE: Work closely with the Digital Marketing Director and the broader marketing team when planning and ensure marketing investments are maximised to deliver highest RoI to the business RUTHLESSLY PRIORITISE: Track closely on regional KPIs while managing sub-regional digital channel and activation requirements NO SHENANIGANS: Work with Marketing Analytics to build a cadence of robust, trusted regional demand creation reporting and proactively address any gaps against regional targets. WEAR THE CUSTOMER'S SHOES: Build a demand creation team that is consistently building world class experiences through the quality of the content we produce and the digital engagement experiences we deliver across all digital touchpoints in their journey. Work diligently to advocate for local customers with resources at the Global level across Growth Strategy, Web, Field and Campaigns teams. DON’T SETTLE: Identify areas of improvement and opportunity and address them one by one, establish the relationships needed to advocate for your team, while consistently prioritizing region needs and balancing resources and capabilities to implement. DRAW THE OWL: Scale your team to their top abilities with creativity, prioritization, and excitement, think outside of the box to deliver the business needs today while thinking about hyper growth. Build a team that lives on as a legacy. Location This role will be remotely based in India (Karnataka, Tamil Nadu, Telangana, Maharashtra or Delhi). Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic . Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions. . Stay alert to recruitment fraud We care about your safety. Scammers sometimes impersonate Twilio recruiters through fake job postings, emails, websites, or messages. Please ensure you are engaging with an official @ twilio.com email address. We will never ask for payment, gift cards, cryptocurrency, or banking information during the recruiting process. We do not make job offers without a formal interview process or conduct interviews exclusively through text-based messaging apps. . Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

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# Digital Marketing HR Manager (Work From Home) ## Job Type Remote (Work From Home) ## About the Role We are looking for a Digital Marketing HR Manager to help us recruit and coordinate freelance digital marketing workers. This is a simple coordination role with flexible working hours and a light workload. ## Responsibilities * Hire freelancers through job portals and social media. * Screen applicants and communicate with shortlisted candidates. * Coordinate with freelancers after they join. * Maintain a simple Google Sheet with worker details. * Follow up occasionally to ensure tasks are completed. * Be the main point of contact between the company and freelancers. ## Requirements * Good communication skills in English or Hindi. * Basic knowledge of Google Sheets. * Responsible and organized. * Ability to work independently. * Previous HR or recruitment experience is preferred but not mandatory. ## Perks * 100% Work From Home. * Flexible working hours. * Very light workload. * Long-term opportunity. * Training and support will be provided. If you're organized, good at communicating with people, and looking for a flexible remote role, we'd love to hear from you.

WBC is Hiring Digital Marketing Executive Ready to take your digital marketing career to the next level? Join the WBC family and grow with us! Required Skills: Social Media Management SEO & SEM Basics Google Ads & Social Media Advertising Meta Ads Google Analytics & Performance Tracking Video Editing Location: Karaikudi Experience: 0 2 Years Apply Now: Send your updated resume to & For More Info: 99439 77818 #WBC #Hiring #DigitalMarketing #DigitalMarketingJobs #SEO #SocialMediaMarketing #GoogleAds #MarketingJobs #Karaikudi #ITJobs #Experienced #ImmediateHiring

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Specialist - Brand & Social is responsible for executing brand strategies, managing content creation, and overseeing social media operations. Ensures consistent brand representation, monitors campaign performance, and supports digital advertising efforts to uphold the corporate brand identity across platforms. Source: Adani Group | Job ID: 55072

The role is responsible for supporting the execution of digital branding initiatives, ensuring brand consistency across digital platforms, and assisting in campaigns that enhance brand awareness and engagement. This role involves assisting in social media management, website optimization, online reputation management (ORM), and digital transformation initiatives. Source: Adani Group | Job ID: 51423

About Appspace: At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work. Your Role as a Digital Marketing Manager: We’re looking for a performance-obsessed Digital Marketing Manager to own and scale Appspace’s paid media engine. Paid media is the primary mandate of this role—you will control significant advertising budgets across search, social, and display channels, and be held accountable for pipeline contribution and ROAS. Beyond paid, you’ll help optimize our website for conversion and AI-engine discoverability, and partner cross-functionally to ensure every dollar of digital spend is tied directly to revenue outcomes. This is not a generalist role. The right candidate lives in campaign dashboards, obsesses over cost-per-opportunity, and knows how to scale what’s working while ruthlessly cutting what isn’t. A Day in the Life of a Digital Marketing Manager: Own and Optimize Paid Media Programs Paid media performance is the core metric by which this role is measured. You will: Manage and allocate multi-channel paid media budgets across Google Ads (Search, Display, P-Max), LinkedIn Campaign Manager, 6sense, and Meta Ads—continuously rebalancing based on pipeline contribution and cost-per-opportunity. Build and maintain always-on advertising programs alongside point-in-time campaign bursts, ensuring consistent pipeline coverage throughout the fiscal year. Develop quarterly paid media plans grounded in buyer persona research, intent data, and competitive analysis; translate strategy into channel-specific execution plans with clear KPIs. Define and own paid media KPIs: CTR, CPC, CPL, cost-per-MQL, cost-per-opportunity, ROAS, and pipeline-influenced revenue. Report weekly to senior leadership. Run structured A/B tests on ad copy, creative, audience segments, bidding strategies, and landing pages; document results and scale winners systematically. Design and test ad creative and copy by leveraging AI generation tools alongside content and design teams—using performance data to drive the next iteration of brand assets. Leverage B2B intent data and account-intelligence platforms (e.g., 6sense, Demandbase, Bombora) to build targeted ABM ad campaigns aligned with Sales outbound targets. Stay current with platform algorithm changes (Google’s AI-driven bidding, LinkedIn audience expansion, Meta Advantage+) and adapt strategies proactively. Optimize Website Performance Measure and monitor the Appspace website’s health, performance, and conversion rates; share regular dashboards with marketing leadership and stakeholders. Optimize web content, layout, structure, and UX for both human conversions (CRO) and AI-engine discoverability (SEO/AEO), ensuring Appspace surfaces across both traditional search and AI-powered discovery. Manage and coordinate with Appspace’s external SEO agency—set deliverables, hold the agency accountable to results, and integrate SEO insights into paid media and content strategies. Implement and maintain website tracking through Google Tag Manager. Collaborate Across the Marketing & Revenue Team Feed paid media performance data, search intent trends, and AI-discovery insights back into the content engine—partnering with creative, copywriting, and content teams so messaging continually evolves based on real-time market signals. Work hand-in-hand with Revenue Operations to manage multi-touch attribution models, ensuring all digital spend is mapped to pipeline velocity and closed-won revenue. Support integrated campaigns by handling all paid advertising components: planning, audience building, ad construction, trafficking, and measurement. Contribute to quarterly and annual marketing planning by providing paid media performance data and forward-looking budget recommendations. What You'll Need: Paid Media Expertise (Required): 5+ years managing substantial B2B SaaS paid media budgets with demonstrable results—specific experience driving pipeline from Google Ads, LinkedIn, and Meta is essential. Please be prepared to share performance results. AI-Augmented Execution: Hands-on use of AI-driven marketing workflows—ad copy generation, audience modeling, bid optimization, and creative testing at scale. Platform Mastery: Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, GTM and SFDC reporting. ABM & Intent Data: Practical experience using B2B intent platforms (6sense, Demandbase, or equivalent) to build targeted account-based campaigns in close partnership with Sales. Analytical Rigor: Ability to move beyond surface-level reporting—interpret multi-touch attribution, journey-aware bidding signals, and predictive analytics to make budget decisions with confidence. Web & CRO Fluency: Solid understanding of CMS management, landing page builders (e.g., Unbounce, Webflow), and conversion rate optimization best practices. Revenue Mindset: Comfortable tying digital spend directly to pipeline and closed-won revenue; you speak the language of Sales and RevOps, not just marketing. Adaptability: A bias for action and experimentation in a fast-changing landscape where AI platforms and buyer behaviors shift quickly. For all our Canadian based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, ongoing training opportunities, gym membership reimbursement, mental health resources, and a fully paid maternity and parental leave program. Generous PTO 5 additional days off for training Flexible work schedules Remote work opportunities Appspace Quiet Fridays (No non-essential internal meetings scheduled) Paid company holidays Disclaimer: Appspace is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role. If you are located in a jurisdiction with specific pay transparency requirements, we will be happy to discuss the relevant range during your application process.

About Appspace: At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work. Your Role as a Digital Marketing Manager: We’re looking for a performance-obsessed Digital Marketing Manager to own and scale Appspace’s paid media engine. Paid media is the primary mandate of this role—you will control significant advertising budgets across search, social, and display channels, and be held accountable for pipeline contribution and ROAS. Beyond paid, you’ll help optimize our website for conversion and AI-engine discoverability, and partner cross-functionally to ensure every dollar of digital spend is tied directly to revenue outcomes. This is not a generalist role. The right candidate lives in campaign dashboards, obsesses over cost-per-opportunity, and knows how to scale what’s working while ruthlessly cutting what isn’t. A Day in the Life of a Digital Marketing Manager: Own and Optimize Paid Media Programs Paid media performance is the core metric by which this role is measured. You will: Manage and allocate multi-channel paid media budgets across Google Ads (Search, Display, P-Max), LinkedIn Campaign Manager, 6sense, and Meta Ads—continuously rebalancing based on pipeline contribution and cost-per-opportunity. Build and maintain always-on advertising programs alongside point-in-time campaign bursts, ensuring consistent pipeline coverage throughout the fiscal year. Develop quarterly paid media plans grounded in buyer persona research, intent data, and competitive analysis; translate strategy into channel-specific execution plans with clear KPIs. Define and own paid media KPIs: CTR, CPC, CPL, cost-per-MQL, cost-per-opportunity, ROAS, and pipeline-influenced revenue. Report weekly to senior leadership. Run structured A/B tests on ad copy, creative, audience segments, bidding strategies, and landing pages; document results and scale winners systematically. Design and test ad creative and copy by leveraging AI generation tools alongside content and design teams—using performance data to drive the next iteration of brand assets. Leverage B2B intent data and account-intelligence platforms (e.g., 6sense, Demandbase, Bombora) to build targeted ABM ad campaigns aligned with Sales outbound targets. Stay current with platform algorithm changes (Google’s AI-driven bidding, LinkedIn audience expansion, Meta Advantage+) and adapt strategies proactively. Optimize Website Performance Measure and monitor the Appspace website’s health, performance, and conversion rates; share regular dashboards with marketing leadership and stakeholders. Optimize web content, layout, structure, and UX for both human conversions (CRO) and AI-engine discoverability (SEO/AEO), ensuring Appspace surfaces across both traditional search and AI-powered discovery. Manage and coordinate with Appspace’s external SEO agency—set deliverables, hold the agency accountable to results, and integrate SEO insights into paid media and content strategies. Implement and maintain website tracking through Google Tag Manager. Collaborate Across the Marketing & Revenue Team Feed paid media performance data, search intent trends, and AI-discovery insights back into the content engine—partnering with creative, copywriting, and content teams so messaging continually evolves based on real-time market signals. Work hand-in-hand with Revenue Operations to manage multi-touch attribution models, ensuring all digital spend is mapped to pipeline velocity and closed-won revenue. Support integrated campaigns by handling all paid advertising components: planning, audience building, ad construction, trafficking, and measurement. Contribute to quarterly and annual marketing planning by providing paid media performance data and forward-looking budget recommendations. What You'll Need: Paid Media Expertise (Required): 5+ years managing substantial B2B SaaS paid media budgets with demonstrable results—specific experience driving pipeline from Google Ads, LinkedIn, and Meta is essential. Please be prepared to share performance results. AI-Augmented Execution: Hands-on use of AI-driven marketing workflows—ad copy generation, audience modeling, bid optimization, and creative testing at scale. Platform Mastery: Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, GTM and SFDC reporting. ABM & Intent Data: Practical experience using B2B intent platforms (6sense, Demandbase, or equivalent) to build targeted account-based campaigns in close partnership with Sales. Analytical Rigor: Ability to move beyond surface-level reporting—interpret multi-touch attribution, journey-aware bidding signals, and predictive analytics to make budget decisions with confidence. Web & CRO Fluency: Solid understanding of CMS management, landing page builders (e.g., Unbounce, Webflow), and conversion rate optimization best practices. Revenue Mindset: Comfortable tying digital spend directly to pipeline and closed-won revenue; you speak the language of Sales and RevOps, not just marketing. Adaptability: A bias for action and experimentation in a fast-changing landscape where AI platforms and buyer behaviors shift quickly. The Perks of Working for Appspace: For all our US based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, disability coverage, employer paid life insurance, mental health resources, 401(k) plan and a fully paid parental leave program. Additional perks include: Generous PTO Flexible work schedules Remote work opportunities Paid company holidays Appspace Quiet Fridays (No non-essential internal meetings scheduled) A casual dress work environment Disclaimer: Appspace is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role. If you are located in a jurisdiction with specific pay transparency requirements, we will be happy to discuss the relevant range during your application process.

Senior Digital Marketing Associate (Royce Investment Partners) — New York, United States of America. Apply via Workday.

Director, Digital Marketing — United States - California - Alameda. Apply via Workday.

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. * Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. An overview of this role Our primary buyers, such as CTOs and CIOs, do not discover enterprise Intelligent Orchestration platforms through simple searches. Instead, they are influenced by repeated exposure, peer recommendations, and the ongoing technical conversations within their own teams. When our sales team engages a target account that has already encountered our messaging across LinkedIn or programmatic channels, the outcome is significantly more productive. Every touchpoint is strategically crafted to enhance the effectiveness of Sales outreach. We are expanding our ABM program as a vital driver for our next phase of growth. This is a strategic leadership position where you will join a senior team to own significant initiatives: managing a segment of the target account list, launching specialized campaigns, and refining the supporting measurement framework. While collaborating with Marketing and Sales stakeholders, you will have the autonomy to run your own initiatives and critically evaluate the effectiveness of our current tooling and processes. What you'll do in this role Direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging. Oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance. Drive the transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving. Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization. Identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and personalized messaging. Define and manage a robust measurement framework that connects ABM activities directly to pipeline generation and revenue outcomes. Collaborate across Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic programs. We're looking for Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment. Proven ability to run multi-tiered ABM programs at scale, encompassing both vertical-based campaigns and programmatic motions. Demonstrated track record of Sales alignment through shared accountability for pipeline results and account-level coordination. Ability to critically evaluate and implement marketing technology, with a preference for cost-effective and AI-native alternatives to legacy suites. Experience developing account segmentation and messaging based on solution-oriented or "jobs to be done" frameworks. Strong quantitative skills and a deep understanding of pipeline management and attribution metrics. A proactive builder's mindset with the initiative to design and own strategic programs from the ground up. About the Team You'll join our account-based marketing (ABM) team within Growth Marketing, the group responsible for building targeted programs for the accounts that matter most to our growth. Day to day, that means defining which accounts to prioritize, calibrating messaging and content for specific account segments, and measuring success by pipeline and revenue outcomes rather than surface-level engagement. You'll partner closely with teams across the business to bring account-focused programs to life. This is a staff-level individual contributor role reporting to our Senior Director of Digital Marketing, with real autonomy to run your own initiatives and shape how the team's programs are built and measured. The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. United States Salary Range $139,200 — $235,200 USD How GitLab Supports Full-Time Employees Benefits to support your health, finances, and well-being Flexible Paid Time Off Team Member Resource Groups Equity Compensation & Employee Stock Purchase Plan Growth and Development Fund Parental Leave Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process. Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us. GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law . If you have a disability or special need that requires accommodation , please let us know during the recruiting process .

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. * Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. An overview of this role The Senior Lifecycle Marketing Manager is responsible for strategizing, executing, and optimizing data-driven lifecycle communications for GitLab’s product-led and self-service audiences. This role collaborates with Product Growth, SMB Sales, Marketing Ops, Data, Product Marketing, Campaigns, and regional teams to plan and prioritize programs that engage free, trial, self-managed, and self-service users and guide them toward activation, conversion, and revenue growth. They will focus on leveraging audience data, product signals, cross-team collaboration, and continuous testing to improve lifecycle performance and scale effective programs. What You’ll Do Create, monitor, and improve automated lifecycle journeys and triggers with static and dynamic content to help educate, activate, and convert product-led and self-service users. Lead the creation and implementation of lifecycle campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, launch, and performance optimization. Develop programs that support free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion paths. Lead lifecycle campaigns from planning through launch, including copywriting, segmentation, testing, QA, execution, and performance analysis. Partner with Product Growth, SMB Sales, Marketing Ops, Data, Product Marketing, Campaigns, and regional teams to align on audience strategy, messaging, handoffs, and measurement. Use performance insights to identify gaps, recommend improvements, and continuously optimize lifecycle programs. Act as an email marketing SME, helping the team apply best practices across creative, segmentation, personalization, deliverability, testing, and execution. What You’ll Bring 5+ years of lifecycle, email, CRM, or growth marketing experience, preferably at a B2B SaaS or product-led growth company. Strong experience building and optimizing nurture programs, automated journeys, and trigger-based lifecycle campaigns. Experience supporting onboarding, activation, engagement, conversion, or self-service revenue programs. Expertise in Marketo or Iterable, including audience segmentation, smart lists, email templates, dynamic content, testing, and QA. Strong email marketing expertise, including copywriting, editing, personalization, experimentation, and performance optimization. Experience using campaign, funnel, or product engagement data to identify opportunities and improve results. Strong cross-functional coordination skills, with experience partnering across Growth, Sales, Marketing Ops, Data, Product Marketing, and regional teams. High attention to detail across audience logic, segmentation, QA, personalization, localization, and reporting. Working knowledge of HTML and CSS for email design or troubleshooting. About the team The Lifecycle Marketing team creates personalized, scalable programs to engage prospects, customers, and users at every stage of their journey. Our goal is to showcase GitLab's value, empower effective product use, and drive meaningful connections through touchpoints like sales meetings, events, and webinars. We own the email channel, one of GitLab's most effective tools for communicating with our diverse audience of developers, IT professionals, and business leaders. We operate at the intersection of data, creativity, and user experience, with team members dedicated to nurturing prospects, converting self-service users, and expanding relationships with existing customers. This is an exciting time to join: we're growing our investment in lifecycle as a revenue driver, and you'll have real input in shaping how we build and scale these programs. The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. United States Salary Range $115,200 — $194,400 USD How GitLab Supports Full-Time Employees Benefits to support your health, finances, and well-being Flexible Paid Time Off Team Member Resource Groups Equity Compensation & Employee Stock Purchase Plan Growth and Development Fund Parental Leave Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process. Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us. GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law . If you have a disability or special need that requires accommodation , please let us know during the recruiting process .

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. * Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. An overview of this role As the Staff Lifecycle Marketing Manager, you'll own the lifecycle communications strategy for GitLab prospects, from planning and segmentation through execution and optimization. You'll work closely with Campaigns, Marketing Ops, Data Analytics, Product Marketing, Field, and Events to prioritize and deliver programs that engage prospects and move them through the buyer lifecycle. This is a senior IC role, meaning you'll drive strategy while staying hands-on across copy, segmentation, QA, testing, launch, and reporting. You'll use data-driven insights and continuous testing to improve prospect engagement, funnel progression, and revenue growth, and you'll help set the standard for how the team approaches email as a channel. What You’ll Do Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate prospective customers across their buyer journey Lead the creation and implementation of lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch, with a focus on personalization and performance optimization Develop communication plans for key opportunities to engage with GitLab, including live events, webcasts, workshops, and priority campaigns. Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability What You’ll Bring 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company, preferably targeting enterprise IT buyer and software developer customer personas Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns that support prospect education, engagement, and funnel progression Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content Experience using campaign and funnel performance data to identify opportunities, make recommendations, and improve results. Strong internal communication and cross-functional coordination skills High attention to detail across audience logic, segmentation, QA, localization, and reporting Working knowledge of HTML and CSS for email design and troubleshooting Bonus points to have experience working with teams in different regions and localizing for different markets About the team The Lifecycle Marketing team creates personalized, scalable programs to engage prospects, customers, and users at every stage of their journey. Our goal is to showcase GitLab's value, empower effective product use, and drive meaningful connections through touchpoints like sales meetings, events, and webinars. We own the email channel, one of GitLab's most effective tools for communicating with our diverse audience of developers, IT professionals, and business leaders. We operate at the intersection of data, creativity, and user experience, with team members dedicated to nurturing prospects, converting self-service users, and expanding relationships with existing customers. This is an exciting time to join: we're growing our investment in lifecycle as a revenue driver, and you'll have real input in shaping how we build and scale these programs. Learn more: Lifecycle Marketing Handbook | Emails & Nurture Programs The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. United States Salary Range $139,200 — $235,200 USD How GitLab Supports Full-Time Employees Benefits to support your health, finances, and well-being Flexible Paid Time Off Team Member Resource Groups Equity Compensation & Employee Stock Purchase Plan Growth and Development Fund Parental Leave Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process. Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us. GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law . If you have a disability or special need that requires accommodation , please let us know during the recruiting process .