Marketing Analytics Lead Jobs

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role As a Marketing Analytics Lead at Anthropic, you will own how we measure marketing. You'll build and run a single measurement framework that shows how marketing activity turns into pipeline, revenue, and product usage, and you'll make that framework something marketers and executives actually use to make decisions. As our marketing programs grow across enterprise and product-led motions, your work will determine whether we invest in what works. In this role, you'll own the marketing measurement framework end to end: the metric definitions, the data models behind them, the dashboards that surface them, and the insights they produce. This is a hands-on individual contributor role; data science and data engineering will support you, but you'll do the core work yourself. You'll partner closely with field marketing, partner marketing, campaign marketing, finance, sales strategy, sales development, data science, and data engineering to align on definitions and keep the whole organization working from one view of the funnel. Key responsibilities Own the marketing measurement framework that connects marketing activity to pipeline, revenue

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. We are looking to hire a Marketing Analytics Lead to join our Marketing Analytics team. This role is for a hands-on analyst who is passionate about telling stories with data, tackling complex problems, and directly influencing marketing strategy through rigorous analysis. You will be supporting the Product Marketing team with strategic analysis and measuring campaign impact. In addition to informing strategy, you will navigate the Marketing and Product worlds to understand how marketing efforts shape downstream product engagement and customer behavior. The ideal candidate has a background in strategic analysis and prior experience leveraging data and insights to develop strategy, measuring marketing campaign performance, and connecting marketing & product work to business impact. Responsibilities: Perform data analysis using first party & third party data, able to dissect business issues, analyze large amounts of data, and draw actionable conclusions Conduct deep-dive analyses to measure the effectiveness and ROI of marketing campaigns across various channels. Go beyond standard metrics to uncover the "why" behind performance.&l

AI at Zapier At Zapier , we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently . Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process , including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to. Job Posted: 08/26 Location: Americas (North, Central and South America) Hi there! Zapier is hiring a Manager, Analytics & Strategy to lead our newly formed GTM Analytics team. This team is the central analytics home for Marketing, Sales, RevOps, and Customer Ops, with a mandate to deliver trusted GTM insights, improve the quality and speed of decision-making, and turn repeated questions into durable self-service analytics assets. You will manage a team of embedded analysts supporting Marketing, Sales, and Support/Customer Ops. Your team will own the day-to-day analytics interface for GTM leaders: funnel reporting, campaign performance, sales and support analytics, forecasting inputs, recurring business reviews, dashboarding, metric definitions, and urgent executive questions. This is a hands-on analytics leadership role. we're looking for someone who has deep analytics judgment, strong SQL skills, and real GTM domain expertise. You might come from a sales analytics, marketing analytics, revenue analytics, finance, or investment banking envi

Who We Are Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it. You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries. About the Role Verkada’s Marketing Analytics and Data Science team is looking for a strategic analytics leader to play an integral role in leveraging our data and technology to help our marketing team run better, faster, and smarter. This role operates like an internal strategy consultant, using data to diagnose performance, uncover growth opportunities, ev

About us Sierra is the leading platform for customer-facing AI agents, working with many of the world's biggest brands — including The GAP, Rocket Mortgage, SoFi, Sutter Health, and SoftBank — to transform how they serve customers and grow their businesses. We are primarily an in-person company based in San Francisco, with growing offices across North America, Europe, and Asia. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and a commitment to balancing Family along the way. These values are the foundation of our work, and we are committed to upholding them in everything we do. Our co-founders are Bret Taylor and Clay Bavor . Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace. The role This is a foundational role on Sierra's Operations team, sitting at the intersection of marketing and GTM. As Marketing Operations and Analytics Lead, you'll own two things: the measurement infrastructure that connects marketing programs to pipeline and reve

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Position Overview We're seeking a Manager, Media Analytics to lead predictive measurement of our media investments across channels—building forward-looking models that anticipate performance, uncover insights, and fuel smarter, faster decisions. This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performanc

At Rockstar Games, we create world-class entertainment experiences. Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry. Rockstar is seeking a Senior Data Scientist to join the Marketing Analytics team to help build Rockstar’s marketing analytics & business intelligence capacity and our player experiences . Successful candidates will work with analytics and product leadership to ensure that the most relevant possible real-time and historical data is identified, tracked, analyzed, and made actionable across all of our web environments, across all game titles. This is a full-time, in-office position based out of Rockstar’s NYC headquarters in Downtown Manhattan. WHAT WE DO The Rockstar Analytics team provides insights and actionable results to a wide variety of stakeholders across the organization in support of their decision making. We collaborate as a global team to develop cutting-edge data products, data models, reports, analyses, and machine learning applications. We create best in class data collection, developing actionable reports, and providing recommendations t

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com . As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do. Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive. Senior Software Engineer - Analytics Compute Platform Team About the Role & Team Every chart, insight, and experiment result a customer sees in Amplitude passes through the compute layer that this team owns. Our team sits between Amplitude's front-end analytics products/ rest APIs/ MCPs and Nova, our proprietary analytics database, and owns the compute API

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com . As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do. Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive. About The Role & Team The Senior Marketing Analyst will be a strategic analytics partner to the Marketing organization, helping leaders understand performance, identify opportunities, and make better decisions through data. Reporting to the Director of Marketing Operations, you'll bring strong B2B SaaS analytics expertise to marketing planning, performance measur

Where Performance Meets Purpose Join a team that values excellence and innovation, at a company known for its iconic golf brands. At Acushnet Company, your background and experience contribute to creating the best products for dedicated golfers worldwide. Here, your performance has purpose. What You Will Be Doing We’re seeking a data-driven and collaborative Lead Digital Technology & Marketing Analytics professional to help transform data into actionable business insights across digital, marketing, operations, and enterprise functions. In this role, you’ll work closely with stakeholders across digital marketing, customer service, operations, engineering, R&D, and IT to support the integration, management, and analysis of data from a variety of sources. You will be responsible for developing, testing, and maintaining dashboards, reports, visualizations, and self-service analytics solutions that enable business users to make informed decisions and support strategic initiatives. Partnering with centralized data and technology teams, you’ll help define data architecture, manage data pipelines, validate datasets, develop data models, and support data governance best practices across the organization. As a key member of the analytics function, you will drive a

At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest open customer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust! We know that growth doesn’t happen by chance - it’s powered by world-class marketing, underpinned by smart operations. We’re looking for a Marketing Insight & Data Lead to serve as a key operational link between marketing strategy and technical execution, and to deliver insights that fuel our global marketing engine. Under the direct guidance of the Sr. Director of Marketing Ops and working closely with the Head of Marketing Orchestration, your primary mission is to support our insight-delivery framework. You will help gather and structure marketing insight, empowering marketing teams to make data-informed decisions while centralising reporting requirements for hand-off to central Data & Analytics, Data Engineering, and GTM Tech functions. In this role, you act as an integrator, ensuring data outputs are fully operationalised. You will directly impact three core areas: optimising marketing efficiency by delivering dashboards for ROI and Brand Health tracking; supercharging the funnel by refining campaign, lead, and account engagement data; and elevating overall data trust by eliminating blind spots and ensuring system-wide tracking completeness. If

OUR MISSION At Redwood, we empower our customers with lights-out automation for their mission-critical business processes. ABOUT US Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS-first automation fabric—with AI embedded across the automation lifecycle—Redwood accelerates the path to autonomous operations. Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what’s next. CORE VALUES One Team. One Redwood Make Your Own Weather Obsess over Customer Success Work the Problem Be Curious Own the Outcome Respect Each Other YOUR IMPACT We’re looking for a Marketing Analytics Manager who will own the strategy and optimization of marketing performance reporting across the organization. This role goes beyond dashboard creation—you’ll act as a strategic partner to marketing and leadership, translating data into actionable insights that drive pipeline growth and improve campaign performance. You will define how success is measured across the marketing funnel, proactively identify trends and opportunities, and ensure the organization has a clear, consistent view o

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. What is The Role We are looking for a Director, Marketing Analytics to translate our marketing intelligence strategy into operational excellence and commercial impact. You will lead a multidisciplinary analytics team across data engineering, analytics engineering, visualization, and data science workflows. Sitting at the intersection of marketing strategy, revenue operations, and data engineering, you will serve as a trusted partner to Sales, RevOps, Finance, Product-Led Growth (PLG), and Enterprise Data. You will build our marketing intelligence system. This will focus on three key areas. First, you will optimize how we allocate capital. You will use solid ROI and incrementality frameworks for this. Second, you will identify growth insights by finding predictive buyer and expansion signals. Finally, you will promote data clarity. This involves ensuring we

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. The Risk & Analytics team makes crucial decisions that direct Affirm’s business strategy. Our team designs and runs experiments to decide which product features to launch and which marketing campaigns to fund. We analyze performance not just to report on it, but to determine where to invest resources for maximum impact through building tools and analytical frameworks. We take ownership of the entire analytical lifecycle, from initial question to final business decision, ensuring Affirm grows efficiently and intelligently. About the role The Collections & Recoveries Analyst will own and drive the collections and recoveries strategy for Affirm Canada, spanning the full post-delinquency lifecycle from early-stage digital and outbound collections through third-party recovery-agency placement and post-charge-off recoveries, partnering closely with Product and Compliance to ensure collections and recoveries practices meet Canadian federal and provincial consumer protection, collections, and privacy requirements. The analyst will be responsible for owning and driving the collections and recoveries roadmap for the market, quantifying the impact of new collections and recovery initiatives, and monitoring downstream performance. The ideal candidate will have a combination of strong analytical expertise

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. As a Marketing Analytics Manager, you'll be a senior individual contributor who transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for campaigns, partners, and field marketing—including attribution modeling, ROI optimization, and emerging AI capabilities—serving as the go-to analytics expert and thought partner for marketing leadership. What You'll Do Drive attribution modeling and full-funnel measurement across all marketing channels, with attention to paid media Connect Paid Ads activity with outcomes on the website and the demand gen funnel to create a holistic view of ad performance Create insights around organic and paid traffic and engagement, with increased scrutiny on GEO Translate data into actionable insights and recommendations for marketing leaders across the business Create forecasts and scenario models to inform annual budget planning and incremental ask