Marketing Analytics Lead Jobs

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. The Risk & Analytics team makes crucial decisions that direct Affirm’s business strategy. Our team designs and runs experiments to decide which product features to launch and which marketing campaigns to fund. We analyze performance not just to report on it, but to determine where to invest resources for maximum impact through building tools and analytical frameworks. We take ownership of the entire analytical lifecycle, from initial question to final business decision, ensuring Affirm grows efficiently and intelligently. The POS Analytics team helps Affirm make its most important growth and investment decisions. We identify opportunities to expand the reach of Affirm’s products, optimize the consumer and merchant experience, and direct resources toward the highest-value opportunities. We own analytics end to end—from goal setting and performance tracking to opportunity sizing, rigorous decision support, and experiment design and measurement. We translate insights into actions that help Affirm grow efficiently and sustainably. The POS Analytics team is looking for an Analytics Lead, Full Stack to support our next phase of growth with major platform partners. In this role, you will drive the growth strategy for these partnerships, identify and size growth opportunities, shape product and investment decisions, and measure the impact of key initiatives. You will work closely with our Strategic Partnerships, Product, Finance, Engineering, and Pricing teams. You should combine exceptional problem-solving and analytical skills with a general manager mindset, strong cross-functional leadership, and deep knowledge of the lending and/or payments space. What you’ll do Own and prioritize the analytics portfolio for a significant product or business area, operating with a business owner mind

At Beyond Finance, we've made it our mission to help everyday Americans escape the endless cycle of crippling debt and step into a brighter financial future. Through compassionate, individualized care, a culture focused on compliance and ethics, supportive user-centric technology, and customized financial solutions, we've helped over 1 million clients on their path to a brighter future. While we're proud of what we've already accomplished, we're searching for new collaborators to help us get to the next level! If you're looking to join a forward-thinking, rapidly growing organization with helping people as its number one goal, we want to hear from you. About the Role The Manager of Marketing Analytics will conduct analyses focused on optimizing and understanding marketing performance, sales effectiveness, client retention, and lifetime customer value. The role will collaborate cross-functionally with marketing, operations, product, and sales to deliver actionable insights that help meet company goals. The manager will be hands-on, diving deep into the data for specific analyses, while able to keep the high-level strategy in mind. A successful manager will quickly build a deep understanding of the business and be able to effectively communicate results and present recommendations to stakeholders. The ideal candidate will be a results-driven, strategic thinker able to thrive in a dynamic, rapid-growth environment. Exceptional candidates will have best-in-class data skills including SQL, Excel, dataset manipulation, data visualization, and presentation. What You'll Do Utilize data to conduct insightful analyses on major sales and marketing initiatives, operational trends, challenges, and opportunities Present findings to stakeholders and recommend actionable solutions for non-analytical partners including Senior Leadership Re-define and challenge company marketing and acquisition KPIs that are critical to achieving company and business unit goals. Build and maint

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Marketing Strategy & Planning Manager . About the job We're hiring a Marketing Strategy & Analytics Manager to join our global marketing analytics team, sitting alongside our Media Mix Modeling (MMM) data scientists and our regional analytics business partners (EMEA and APJ). This is a hybrid role: part senior business partner, part data scientist. You'll act as a trusted analytics advisor to marketing leadership — owning end-to-end analyses of funnel performance, campaign effectiveness, and marketing ROI — while also being fluent enough in MMM methodology to apply, extend, and translate our MMM outputs into decisions our regional and global marketing leaders can act on. This role is ideal for someone who has grown from a strong analytics/BI background into applied data science, has direct exposure to MMM (Robyn, Meridian, or similar), and wants a role that blends storytelling and stakeholder influence with

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Marketplace organization drives Lyft’s business growth and ensures our marketplace performs reliably and efficiently. Within Marketplace, the Market Insights team is responsible for the health and growth of Lyft’s top regions. We are looking for an analyst to join the Market Insights team to identify key opportunities in these regions and influence strategy across the company. From long-term strategic decisions to weekly agile operations, you will own a range of business-critical work. You will identify our marketplace’s most critical gaps, create business and product strategies to address them, and partner with cross-functional teams to deliver impact. The ideal candidate is proactive, has strong analytical capabilities, and can collaborate effectively across teams. Responsibilities: Become an expert in rideshare marketplace behaviors/trends and support leadership in data-informed business strategies and decisions Leverage data and analytics to identify problems and opportunities in Lyft’s top regions, synthesize the trends and insights, and recommend action plans Operate within rideshare decision-making frameworks with a critical lens, evaluating areas of improvement and business growth opportunities Partner with Data Science, Product, Engineering, and other teams to deliver business, product, and strategy improvements Be proactive in pursuing opportunities and have a true ownership mindset to get things done Experience: Bachelor’s degree with a focus in analytics, statistics, economics, finance, marketing, or other quantitative fields 3+ years experience in management consulting, strategic data science/analytics roles in a technology company, or an equivalent analytical role in a high growth startup Experience analyzing data, extracting key insights and trends, and producing

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Marketplace organization drives Lyft’s business growth and ensures our marketplace performs reliably and efficiently. Within Marketplace, the Market Insights team is responsible for the health and growth of Lyft’s top regions. We are looking for an analyst to join the Market Insights team to identify key opportunities in these regions and influence strategy across the company. From long-term strategic decisions to weekly agile operations, you will own a range of business-critical work. You will identify our marketplace’s most critical gaps, create business and product strategies to address them, and partner with cross-functional teams to deliver impact. The ideal candidate is proactive, has strong analytical capabilities, and can collaborate effectively across teams. Responsibilities: Become an expert in rideshare marketplace behaviors/trends and support leadership in data-informed business strategies and decisions Leverage data and analytics to identify problems and opportunities in Lyft’s top regions, synthesize the trends and insights, and recommend action plans Operate within rideshare decision-making frameworks with a critical lens, evaluating areas of improvement and business growth opportunities Partner with Data Science, Product, Engineering, and other teams to deliver business, product, and strategy improvements Be proactive in pursuing opportunities and have a true ownership mindset to get things done Experience: Bachelor’s degree with a focus in analytics, statistics, economics, finance, marketing, or other quantitative fields 3+ years experience in management consulting, strategic data science/analytics roles in a technology company, or an equivalent analytical role in a high growth startup Experience analyzing data, extracting key insights and trends, and producing

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. As a Lead Product Marketing Manager, you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products. You'll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes. This is a highly cross-functional role that requires strong product intuition, strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Revenue (including Sales, Customer Success and Enablement), Partnership, and Analytics leadership. What You’ll Do: Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization. Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success. Additionally, you will analyze complex data sets to uncover insights that inform segmentation, positioning, and refine product marketing strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth. Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency. Analyze product adoption to inform

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. THE WORK: We are growing, and so is the breadth and depth of our marketing programs, with AI at the core of how we scale. We are looking for a highly motivated, diligent, and data-driven Senior Marketing Analytics Manager to join our Marketing Operations team. Reporting into the Director, Marketing Operations and Demand Generation, this role will serve as the analytical backbone of our growth marketing engine — leading the measurement, visualization, and insights infrastructure that drives smarter investment decisions and executive-level confidence in our marketing performance. In this role, you will own analytics and reporting across all growth marketing functions, from campaign performance to pipeline attribution. You'll partner closely with Growth Marketing, Finance, RevOps, and other cross-functional teams to ensure data is accurate, accessible, and actionable across the full funnel. You'll also be a practitioner and champion of AI-powered tools — using them to automate workflows, accelerate insight generation, and elevate the sophistication of our marketing measurement at scale. You'll use data to continuously improve reporting efficiency, forecast accuracy, and budget allocation decisions, helping ensure our marketing analytics engine drives measurable impact on pipeline and revenue. WHAT YOU’LL DO: Own analytics and end-to-end measurement across all growt

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. THE WORK: We are growing, and so is the breadth and depth of our marketing programs, with AI at the core of how we scale. We are looking for a highly motivated, diligent, and data-driven Senior Marketing Analytics Manager to join our Marketing Operations team. Reporting into the Director, Marketing Operations and Demand Generation, this role will serve as the analytical backbone of our growth marketing engine — leading the measurement, visualization, and insights infrastructure that drives smarter investment decisions and executive-level confidence in our marketing performance. In this role, you will own analytics and reporting across all growth marketing functions, from campaign performance to pipeline attribution. You'll partner closely with Growth Marketing, Finance, RevOps, and other cross-functional teams to ensure data is accurate, accessible, and actionable across the full funnel. You'll also be a practitioner and champion of AI-powered tools — using them to automate workflows, accelerate insight generation, and elevate the sophistication of our marketing measurement at scale. You'll use data to continuously improve reporting efficiency, forecast accuracy, and budget allocation decisions, helping ensure our marketing analytics engine drives measurable impact on pipeline and revenue. WHAT YOU’LL DO: Own analytics and end-to-end measurement across all growt

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. THE WORK: We are growing, and so is the breadth and depth of our marketing programs, with AI at the core of how we scale. We are looking for a highly motivated, diligent, and data-driven Senior Marketing Analytics Manager to join our Marketing Operations team. Reporting into the Director, Marketing Operations and Demand Generation, this role will serve as the analytical backbone of our growth marketing engine — leading the measurement, visualization, and insights infrastructure that drives smarter investment decisions and executive-level confidence in our marketing performance. In this role, you will own analytics and reporting across all growth marketing functions, from campaign performance to pipeline attribution. You'll partner closely with Growth Marketing, Finance, RevOps, and other cross-functional teams to ensure data is accurate, accessible, and actionable across the full funnel. You'll also be a practitioner and champion of AI-powered tools — using them to automate workflows, accelerate insight generation, and elevate the sophistication of our marketing measurement at scale. You'll use data to continuously improve reporting efficiency, forecast accuracy, and budget allocation decisions, helping ensure our marketing analytics engine drives measurable impact on pipeline and revenue. WHAT YOU’LL DO: Own analytics and end-to-end measurement across all growt

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. THE WORK: We are growing, and so is the breadth and depth of our marketing programs, with AI at the core of how we scale. We are looking for a highly motivated, diligent, and data-driven Senior Marketing Analytics Manager to join our Marketing Operations team. Reporting into the Director, Marketing Operations and Demand Generation, this role will serve as the analytical backbone of our growth marketing engine — leading the measurement, visualization, and insights infrastructure that drives smarter investment decisions and executive-level confidence in our marketing performance. In this role, you will own analytics and reporting across all growth marketing functions, from campaign performance to pipeline attribution. You'll partner closely with Growth Marketing, Finance, RevOps, and other cross-functional teams to ensure data is accurate, accessible, and actionable across the full funnel. You'll also be a practitioner and champion of AI-powered tools — using them to automate workflows, accelerate insight generation, and elevate the sophistication of our marketing measurement at scale. You'll use data to continuously improve reporting efficiency, forecast accuracy, and budget allocation decisions, helping ensure our marketing analytics engine drives measurable impact on pipeline and revenue. WHAT YOU’LL DO: Own analytics and end-to-end measurement across all growt

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Sr. Marketing Strategy and Analytics Manager, Social Impact. About the job Twilio.org is seeking a Sr. Marketing Strategy and Analytics Manager to serve as the dedicated operational business partner to our Social Impact marketing leadership. Sitting at the intersection of Go-To-Market (GTM) Strategy, marketing operations, and advanced data modeling, you won't just report on what happened, you will design the automation, attribution, and account prioritization engines that drive what happens next. This is an ideal opportunity for: The Analytics Strategist ready to drive decisions: You have deep technical data chops (SQL, Python, modeling) but want to move beyond reporting to directly author investment proposals, influence leadership, and see your analyses translate into decisions being made. The Specialized Marketer ready for full-lifecycle ownership: You have deep subject-matter expertise in one domain (such as demand ge

Who We Are Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community. Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started. We’re refining our product and expanding our reach to empower even more families. We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change. The Opportunity Good Inside is seeking a Senior Associate, Marketing Analytics to own and elevate analytics across our full marketing conversion funnel from first click to paid subscription to long term retention. This is a high-impact role at the center of Growth and Data. You’ll analyze paid acquisition performance, sharpen our understanding of CAC and LTV, and connect marketing spend to real revenue outcomes. We’re looking for someone who currently sits at the intersection of data and marketing and owns full funnel performance, understands subscription businesses, thinks in unit economics, and moves quickly. If you love turning messy funnel data into clear direction, and helping a team spend smarter, this role is for you. This is a hybrid role based in Manhattan with three days onsite. What You’ll Own Full-Funnel Performance Own marketing analytics from first click to lifetime value. Define and track the metrics that actually matter, CAC, LTV, retention, payback, and connect campaign performance to real revenue outcomes. Smarter Spend Partner with Growth to evaluate channels (Meta, Google, TikTok, affiliates) through a long-term profitability lens. Recommend where to double down, pull back, or test next. Measurement That Tells the Truth Improve attribution, design increm

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. As Director of Marketing Analytics, you'll lead a team that transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for paid media, digital, partners, and field campaigns—including attribution modeling, ROI optimization, and emerging AI capabilities. What You'll Do Lead and develop a team of analysts; establish best practices and build team capability Own attribution modeling and full-funnel measurement across all marketing channels Take the insights and translate data into actionable insights for marketing leaders across the business. Drive paid and organic digital acquisition strategy through CAC, ROAS, and LTV analysis Build and maintain self-service dashboards in Tableau for demand gen, digital, field, events, and field marketing teams Implement AI/ML capabilities for predictive modeling and automated insights Support marketing experiments with rigorous testing and statistical validation Create forecasts and scenario models to inform annual budget planning Partner cross-functionally with Sales, Marketing Leadership, and Data teams on strategy and QBRs Partner with Marketing Data Operations team to maintain data quality across martech systems Stay current with analytics tools and methods to drive competitive advantage What We're Looking For Experience: 12+ years in Marketing, Analytics, Operations, or BI in B2B SaaS 5+ years managing and developing analytics

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. As Sr. Manager, Marketing Analytics, you'll be a senior individual contributor who transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for campaigns, partners, and field marketing—including attribution modeling, ROI optimization, and emerging AI capabilities—serving as the go-to analytics expert and thought partner for marketing leadership. What You'll Do Drive attribution modeling and full-funnel measurement across all marketing channels Translate data into actionable insights and recommendations for marketing leaders across the business Create forecasts and scenario models to inform annual budget planning and incremental asks Build and maintain self-service dashboards in Tableau for brand, demand gen, digital, and strategic events Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRs Partner with the Marketing Data Operations team to maintain data quality across martech systems Implement AI/ML capabilities for predictive modeling and automated insights Design and support marketing experiments with rigorous testing and statistical validation Mentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics function Stay current with analytics tools and methods to drive competitive advantage What We're Looking For Experience: 8+

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview Instacart’s Marketing Data Science and Analytics team partners across Marketing, Strategic Finance, and Product to power data-driven growth. As a Senior Marketing Decision Scientist II, you will shape how we measure, forecast, and optimize marketing performance across channels, helping Instacart make smarter investment decisions and accelerate customer acquisition and retention. This is a high-impact, high-visibility role on a small, focused team where you will own complex, zero-to-one measurement initiatives and scale proven solutions. You will collaborate closely with channel marketers, growth leaders, finance partners, and data engineers to deliver models and experimentation frameworks that inform multi-million-dollar decisions. If you thrive in a fast-paced environment that still moves like a startup—and you love rolling up your sleeves to turn ambiguo