Paid Media Audience Strategy And Data Architecture Lead Jobs

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. Enterprise Marketing is responsible for driving B2B pipeline and revenue at Replit. The function owns the full enterprise go-to-market motion, from audience development and campaign strategy through to qualified pipeline delivery and sales handoff. It operates in close partnership with Sales, RevOps, Product Marketing, and an AI-driven paid media optimization team to move enterprise accounts through the buyer journey. A defining characteristic of Replit's enterprise motion is its PLG foundation. With millions of individual users already in the product, Enterprise Marketing is uniquely positioned to identify expansion signals and convert individual users into enterprise opportunities. Role The Senior Manager, Demand Generation is responsible for building and scaling Replit's enterprise demand generation function. The role owns B2B campaign strategy, ABM playbook development, funnel architecture, and pipeline accountability across the enterprise segment. Reporting to the Head of Enterprise Marketing, this role is the architect of Replit's enterprise campaign programs, defining who we target, what we say, and how we engage them across the buyer journey. Responsibilities Own enterprise pipeline generation through campaign strategy, audience development, and creative programs Partner with business leadership and finance to forecast pipeline targets, track performance, and present results in monthly and quarterly business reviews Build lead scoring frameworks, funnel definitions, and pipeline attribution models in partnership with RevOps Design and launch account-based marketing strategies targeting high-value enterprise accounts: account selection, engagement sequencing, and multi-touch campaign design Create repeatable cam

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. About the Role We’re looking for a Senior ABM Strategist to build and lead the operating model for OpenAI’s highest-priority enterprise accounts. You’ll translate commercial priorities into focused 1:1 and 1 account programs, align Marketing and Sales around shared account plans, and orchestrate buying-group engagement across channels. This is a hands-on builder role for someone who can define the strategy, establish the system, and work directly with cross-functional partners to move strategic accounts toward qualified pipeline and revenue. In this role, you will: Own the enterprise ABM strategy, including account selection, tiering, objectives, program architecture, investment decisions, and performance recommendations. Partner with Sales, SDR, and RevOps to build shared account plans, map buying groups, identify whitespace, define engagement plays, and establish clear follow-up ownership. Design and execute 1:1 and 1 programs across content, paid media, executive engagement, events and webinars, web experiences, outbound coordination, and other relevant channels. Use intent, product, firmographic, engagement, and seller signals to determine when and how to activate priority accounts. Translate account and buyer insights into personalization strategies, offers, messaging, and conte

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Mid-Market & SMB Strategist to own demand strategy for two high-velocity segments with distinct customer needs, buying journeys, and sales motions. You’ll translate segment goals into an integrated portfolio of programs, identify the highest-leverage opportunities to improve conversion and pipeline, and align channel teams and GTM partners around a shared audience, message, handoff, and measurement plan. This is a hands-on role for someone who combines strong strategic segmentation with a practical, test-and-learn operating mindset. In this role, you will: Own the Mid-Market and SMB demand strategy, including segment priorities, audience definitions, pipeline goals, program portfolio, investment recommendations, and quarterly roadmap. Translate segment insights into integrated campaigns and always-on journeys across web, email, paid media, webinars, content, partners, and sales-assisted follow-up. Partner with Product Marketing and Sales to define ideal customer profiles, buyer needs, priority use cases, value propositions, and offers for each segment. Work with Web, Lifecycle, RevOps, SDR, and Sales to improve high-intent conversion paths, qualification, routing, speed-to-lead, and follow-up quality. Build a disciplined testing agenda ac

We are seeking a Senior Global Demand Generation Manager to build and execute integrated programs that create, accelerate, and convert demand into qualified pipeline. This is a hands-on senior role for someone who can translate business priorities, market signals, and account intelligence into coordinated demand generation programs across regions and segments. Reporting to the Senior Director, Enterprise Acceleration, you will work across North America, EMEA, and Emerging Markets, with distinct approaches for Mid-Market and Enterprise audiences. The role will have immediate responsibility for several high-priority growth motions, including partner-led demand generation across Hootsuite’s strategic partners and ISV Suite ecosystem. This is not a narrow channel role. We are looking for someone who understands how targeting, messaging, channels, sales activation, partner motions, and measurement come together to create a pipeline. WHA T YOU’LL DO Develop and execute integrated demand generation programs aligned to regional, segment, product, and revenue priorities, building distinct demand motions for Enterprise and Mid-Market audiences and translating business goals and audience insights into coordinated programs across paid media, SEM, email, webinars, content syndication, and partner channels, managing each from strategy through activation, optimization, and performance analysis. Balance new demand creation with pipeline acceleration, account progression, and re-engagement opportunities, identifying gaps in funnel progression and building programs to improve conversion, velocity, and pipeline movement. Use intent, engagement, product, partner, and account-level signals to identify where demand is emerging and where marketing intervention can have the greatest impact, applying platforms such as 6sense or equivalent technologies to improve account prioritization, campaign activation, and coordination with Sales and BDR teams. Evolve Hootsuite beyond a primarily

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity Postman is looking for a Senior Demand Generation Manager to drive pipeline growth through high-impact demand generation campaigns. This role sits within Revenue Marketing and is focused on growing pipeline that drive awareness, engagement and conversion: connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences across the digital landscape, ensuring every program moves deals forward for growth within existing customer accounts and acquiring net new ones. We're looking for someone who thinks in terms of pipeline and revenue, not page views or content output — and knows how to build a modern digital experience, driving how Postman shows up across digital, social, email and paid media. What You’ll Do Demand Generation Strategy & Pipeline Execution Develop and execute digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions. Prioritize content investment and channel mix based on pipeline potential, audience inten

About the Team The ChatGPT Consumer Marketing team helps people understand, adopt, and get lasting value from one of the world’s most widely used AI products. We work across product, brand, creative, growth, media, lifecycle, research, communications, social, partnerships, and international markets. We bring the voice of users into product decisions and build marketing that makes powerful technology feel clear, useful, and human. About the Role We are looking for an Integrated Marketing Manager to shape how ChatGPT shows up for students and young adults. This is an opportunity to own the strategy end to end—from how ChatGPT supports student and campus life to how it becomes a creative partner as young people pursue their ambitions. You will turn a deep understanding of this audience into positioning, experiences, and programs that earn genuine relevance and participation. Your work will span campus communities, student ambassadors, creators, partnerships, activations, social, paid and owned channels, and the product itself. The right person is an uncommon combination of strategist, operator, and creative thinker. You can uncover and articulate a sharp audience insight, translate it into a compelling plan, bring original ideas to the table, and stand up the work needed to deliver them. You have strong instincts for youth culture, know what will resonate without chasing trends, and can align teams around a clear vision for the audience. This role is based in San Francisco, CA, or New York, NY. We use a hybrid work model of three days in the office per week and offer relocation assistance to new employees. In this role, you will: Own the end-to-end integrated marketing strategy for students and young adults, from audience insight and opportunity identification through execution, optimization, and learning. Define the role ChatGPT can play across academic life, campus life, creative expression, and the transition from education to career. Turn audience and cultural insi

About the Team The Integrated Marketing team sits at the center of product, brand, creative, media, research, and GTM work. We partner closely with PMM, Product, Developer Relations, Design, Comms, and agency teams to shape launches and campaigns that are clear, distinctive, and grounded in real audience insight. This is a growing function, so the team needs people who can both raise the quality of the work and build the operating model around it: bringing strong judgment, high agency, and trusted partnership to complex, visible moments. About the Role OpenAI business launches move quickly and often involve new products, model capabilities, or research that can change how businesses operate. We’re looking for an integrated marketing manager to help shape those launches from early strategy through execution. You’ll develop a point of view on the audience, positioning, creative direction, and channels, and help turn complex product and research advances into campaigns that connect with customers. You’ll partner across Product, Product Marketing, Research, Brand, Creative, Communications, Growth, and Sales, along with external agencies. The right person understands technology, has strong strategic and creative instincts, and knows how to bring together the right people and ideas to produce work that is clear, credible, and effective. This is a hybrid role based in San Francisco, with three days a week in the office. In this role, you will: Develop integrated marketing strategies for business product launches, new capabilities, model releases, and research moments. Partner with Product, Product Marketing, and Research to understand what’s changing, identify the right audiences, and shape positioning and launch narratives. Lead campaigns that bring launches to life across creative, communications, customer marketing, developer marketing, growth, sales, and paid, owned, and earned channels. Identify customer stories, product demonstrations, and creative concepts that make

At Linear, we're building the product development system for teams and agents. AI is fundamentally changing how software gets built, and we’re shaping the tools this new era requires. Founded in 2019, Linear has become the platform of choice for more than 40,000 companies (including OpenAI, Coinbase, and Ramp) to plan, build, and ship their products. Today, our team is distributed across North America and Europe, and we’re continuing to grow internationally. What unites us is relentless focus, fast execution, and a deep care for software craftsmanship. Over the last year we’ve made a lot of progress producing quality content and messaging, and we’re now looking for someone to help us distribute it to the right audiences. As Demand Generation Lead, you’ll own how future customers find and first experience Linear, across web, search, and paid media. Your objective is to build awareness and pipeline, particularly with larger companies. It’s likely this role will operate and feel a little different to what you might find elsewhere. Linear is a very brand forward company, so there will be scenarios where we have to turn down seemingly great opportunities to protect perception. We’re unlikely to ever use retargeting pixels and gated content, for example. We’ve got a basic demand motion in place today but we’ve barely scratched the surface. As the first demand generation hire, you’ll own the strategy and lead on delivering it. The marketing team is small but has an outsized impact, and we intend to keep it that way. You’ll have real influence on how Linear grows, and you’ll be encouraged to take ownership and deploy tooling and practices that help you be more effective. Location & work mode Linear is a remote-first company, with optional co-working offices in San Francisco, New York, and London. This role is open to candidates based in the US and Europe. You can work from anywhere within those regions. We value deep focus and async collaboration, with intentional momen

At Linear, we're building the product development system for teams and agents. AI is fundamentally changing how software gets built, and we’re shaping the tools this new era requires. Founded in 2019, Linear has become the platform of choice for more than 40,000 companies (including OpenAI, Coinbase, and Ramp) to plan, build, and ship their products. Today, our team is distributed across North America and Europe, and we’re continuing to grow internationally. What unites us is relentless focus, fast execution, and a deep care for software craftsmanship. Over the last year we’ve made a lot of progress producing quality content and messaging, and we’re now looking for someone to help us distribute it to the right audiences. As Demand Generation Lead, you’ll own how future customers find and first experience Linear, across web, search, and paid media. Your objective is to build awareness and pipeline, particularly with larger companies. It’s likely this role will operate and feel a little different to what you might find elsewhere. Linear is a very brand forward company, so there will be scenarios where we have to turn down seemingly great opportunities to protect perception. We’re unlikely to ever use retargeting pixels and gated content, for example. We’ve got a basic demand motion in place today but we’ve barely scratched the surface. As the first demand generation hire, you’ll own the strategy and lead on delivering it. The marketing team is small but has an outsized impact, and we intend to keep it that way. You’ll have real influence on how Linear grows, and you’ll be encouraged to take ownership and deploy tooling and practices that help you be more effective. Location & work mode Linear is a remote-first company, with optional co-working offices in San Francisco, New York, and London. This role is open to candidates based in the US and Europe. You can work from anywhere within those regions. We value deep focus and async collaboration, with intentional momen

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. About the Role Replit is investing seriously in paid media — TV, CTV, online video, out-of-home, audio, social, and search — and we need the person who makes that investment work. This role is the internal owner of our media program: you'll direct our external media agencies, pressure-test their plans, steward the budget, and hold every dollar accountable for reaching the right audiences on the right channels at the right time. You'll report to the VP of Marketing and act as the connective tissue between our brand and growth teams and our agency partners. This is not a hands-on-keyboard activation role. You won't be living in Ads Manager — you'll be the person who briefs the agency, challenges the channel mix, catches the pacing problem before it becomes a budget problem, and translates campaign performance into decisions leadership can act on. This is the right role if you've sat on the brand side (or want to move there from a media agency), you know what a great media plan looks like and what a lazy one looks like, and you get energy from being the sharpest media mind in the room without needing to touch the platforms yourself. What You'll Do Agency leadership: Serve as the primary day-to-day partner to our media agencies. Set strategy direction, write clear briefs, run planning cycles and QBRs, and hold partners accountable for performance, optimization, quality, and business results. Plan interrogation: Review and challenge agency recommendations across every channel — TV, CTV, OLV, OOH, audio, social, search, programmatic. Catch weak rationale, frequency saturation risks, and budget misallocations before plans get approved. Budget stewardship: Own media budget pacing, forecasting, authorizations, and reconciliatio

ABOUT THE ROLE As Associate Manager, Paid Social, you will play an impactful role within Peloton's dynamic Media team. You will be the driving force behind the performance and execution of our paid social campaigns across key platforms such as Meta, TikTok, Pinterest, and Reddit, among others. The ideal candidate for this position will need to be both strategic and proactive, playing a crucial role in meeting our performance targets and driving full funnel execution across all Paid Social channels. Your deep understanding of the paid media and ad tech ecosystem will be essential as you navigate and optimize our presence in this constantly evolving environment. YOUR DAILY IMPACT AT PELOTON Actively monitor campaign performance across Meta, TikTok, Pinterest and emerging channels like LinkedIn and Reddit. QA campaigns/ads, identify areas for improvement, and implement optimizations to exceed targets Craft comprehensive weekly reports, and distill performance insights into actionable next steps. Present weekly, monthly and quarterly reports to cross functional teams and Growth Marketing leadership Contribute to the development and implementation of innovative paid social strategies and tests aligned with our overall marketing objectives Develop and complete detailed A/B and multivariate testing calendars to identify winning creative, audience, and targeting strategies Advise on budget allocation across channels based on last touch and MMM performance Collaborate closely with internal Creative teams and external agencies to develop compelling and high-performing ads that resonate with our target audiences Cultivate positive relationships with key social vendor and agency partners to ensure efficient execution, access to new opportunities, and collaborative problem-solving Creation and maintenance of AI agents and agentic workstreams YOU BRING TO PELOTON 3+ years of hands-on experience in Paid Social media execution across platforms such as Meta, TikTok, and Pinterest. L

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. GTM Engineer - ABM, Advertising and Growth Marketing We're searching for a high-impact, results-driven individual to join our team as a GTM Systems Engineer, focused on revolutionizing our ABM, Paid Media/Advertising, and growth marketing motions. This is a critical role that will leverage AI, CDP, and automation platforms to build the scalable technical backbone powering real-time audience activation, paid media operations, and personalized campaign delivery across hundreds of thousands of accounts. You'll partner closely with Marketing and Data teams to translate strategic vision into high-performing, measurable systems. WHAT YOU'LL DO: Streamline and optimize digital marketing, ABM, and growth marketing processes, including advertising campaign creation, audience segmentation, and offline workflows that enable boutique customer touchpoints at scale. Serve as the primary technical partner to the internal Paid Media & ABM team, co-developing the innovation roadmap, fast-tracking automation priorities, and translating their strategic needs into production-ready AI solutions. Partner with cross-functional, global Marketing teams and Data and Analytics to identify and scope opportunities for AI-driven solutions and technology adoption across teams. Integrate AI APIs, MCP

About the Team The Integrated Marketing team sits at the center of product, brand, creative, media, research, and GTM work. We partner closely with PMM, Product, Developer Relations, Design, Comms, and agency teams to shape launches and campaigns that are clear, distinctive, and grounded in real audience insight. This is a growing function, so the team needs people who can both raise the quality of the work and build the operating model around it: bringing strong judgment, high agency, and trusted partnership to complex, visible moments. About the Role Developers and founders are building some of the most interesting things happening in AI. They’re starting companies, creating new products, and changing how people work. We’re looking for an integrated marketing manager who understands this audience and can shape how OpenAI shows up for developers, founders, startups, and engineering teams. That includes supporting campaigns around new products, creating meaningful developer experiences, and finding compelling ways to highlight the people and companies building with our technology. You’ll partner across Product, Product Marketing, Developer Relations, Research, Brand, and Creative, along with external agencies and partners, to develop strategies and bring strong ideas to market. The right person understands technology, has good creative judgment, and knows how to turn audience insight into work that feels useful, credible, and worth paying attention to. This is a hybrid role based in San Francisco, with three days a week in the office. In this role, you will: Support marketing strategies for developers, founders, startups, and engineering teams building with OpenAI, based on how technical audiences discover tools, evaluate them, and decide what to use. Partner with creative, media, and production agencies to develop briefs, evaluate concepts, improve the work, and bring campaigns to market. Establish agency relationships, campaign budgets, media planning, and paid me

About the Team OpenAI’s Business Marketing team helps organizations understand, adopt, and create value with AI. Integrated Marketing connects our brand, products, customers, developer communities, go-to-market teams, and commercial priorities into coherent market moments. We are building an AI-native marketing team that moves quickly, uses intelligence to work differently, and measures success by whether business audiences become aware of OpenAI, consider our products, and ultimately choose us. About the Role We’re hiring an integrated marketer to shape how businesses understand, experience, and choose OpenAI. You’ll connect our brand, products, and customer stories into campaigns that demonstrate how AI is transforming organizations and establish OpenAI as a preferred partner for businesses adopting AI. You’ll build integrated campaigns for BDMs, and grow customer relationships through storytelling as a critical source of proof of enterprise transformation.. This role is part of the Integrated Marketing team within OpenAI’s Business Marketing organization. While your specialty is brand and customer, you’ll flex across business campaigns, product launches, and other priority market moments. In this role, you will: Lead integrated brand marketing strategies and campaigns that increase awareness, consideration, and preference among enterprise buyers and business decision makers. Synthesize audience research, cultural/competitive context, product truth, customer proof, and business priorities into positioning and creative briefs that can travel across paid, owned, earned, social, field, and sales channels. Connect brand, creative, customer marketing, communications, media, growth, demand generation, and field activation into one coherent business audience journey. Use AI to uncover insights, experiment with new storytelling formats, and accelerate high-quality execution. Be directly accountable for increasing unaided awareness, consideration, purchase preference, and

About the Team The Growth Platforms team builds the systems and operating foundations that help OpenAI grow responsibly. We partner across the product portfolio to connect customer signals, identity and consent, campaign workflows, measurement, and product experiences into an AI-enabled growth engine. Our work helps teams launch, learn, and scale with a high bar for data quality, privacy, reliability, and customer trust. About the Role We’re looking for an experienced marketing technology and operations leader to drive cross-functional work at the intersection of growth, measurement, data, and automation. Your mission will be to turn fragmented tools, signals, and workflows into reliable, measurable, AI-enabled capabilities that teams can use safely at scale. You’ll work across Growth, Marketing Operations, Product, Engineering, Data Engineering, Data Science, Security, Privacy, Legal, and Revenue Operations, as well as external advertising platforms, measurement providers, and implementation partners. You’ll translate business requirements and privacy constraints into data contracts, integration designs, rollout plans, and reliable first-party data systems. This is a hands-on, high-impact role for someone who brings structure to ambiguity and moves from event schemas, APIs, and data quality assurance to operating cadences, partner enablement, and executive updates. This role is based in San Francisco or New York City with a hybrid office expectation. In this role, you will: Own the operating model for Growth’s marketing technology stack across identity, consent, audiences, activation, measurement, and experimentation. Own and operate the complete paid-media tracking and measurement system, including website pixels, server-to-server conversion events, mobile measurement integrations, identity and consent controls, attribution methods, and timely signal delivery to advertising platforms. Design and implement event schemas, data mappings, APIs, and integrations; valid