Paid Media Audience Strategy And Data Architecture Lead Jobs

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. As Director of Marketing Analytics, you'll lead a team that transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for paid media, digital, partners, and field campaigns—including attribution modeling, ROI optimization, and emerging AI capabilities. What You'll Do Lead and develop a team of analysts; establish best practices and build team capability Own attribution modeling and full-funnel measurement across all marketing channels Take the insights and translate data into actionable insights for marketing leaders across the business. Drive paid and organic digital acquisition strategy through CAC, ROAS, and LTV analysis Build and maintain self-service dashboards in Tableau for demand gen, digital, field, events, and field marketing teams Implement AI/ML capabilities for predictive modeling and automated insights Support marketing experiments with rigorous testing and statistical validation Create forecasts and scenario models to inform annual budget planning Partner cross-functionally with Sales, Marketing Leadership, and Data teams on strategy and QBRs Partner with Marketing Data Operations team to maintain data quality across martech systems Stay current with analytics tools and methods to drive competitive advantage What We're Looking For Experience: 12+ years in Marketing, Analytics, Operations, or BI in B2B SaaS 5+ years managing and developing analytics

We're looking for a Marketing Programs Manager who thrives in the details, keeps multiple workstreams moving simultaneously, and knows how to work across teams to get things done. This is a high-execution, high-ownership role, where you'll be working directly alongside cross-functional partners and making sure programs stay on track from kickoff through delivery. In this position, you’ll flex across Growth Marketing's most important programs, supporting initiatives that span PMM, SEO/AEO, paid media, analytics, and product. Your focus will be shaped by the team's priorities, which means you'll need to be genuinely curious about how all of these functions work and comfortable context-switching between them. This is a hybrid role working from our New York office 2-3 days per week. You will report to the the Marketing Strategy & Operations Manager. You’ll Get To… Own the day-to-day program coordination for key Marketing initiatives including tracking milestones, flagging blockers, and keeping stakeholders aligned and informed Build and maintain project plans, workback schedules, and status trackers for programs spanning multiple teams Run kickoffs, working sessions, and recurring syncs, own the agenda, capture decisions and actions, and follow through on outcomes Surface risks and dependencies early and help drive resolution before they become blockers Support the development and maintenance of cross-functional playbooks for recurring programs Partner with PMM on go-to-market program coordination: product launches, campaign rollouts, and cross-channel alignment Support SEO and AEO program management; coordinating between content, product, paid, and analytics teams to keep optimization initiatives on t

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Growth Products team drives rider and driver acquisition to scale the business and balance the marketplace. We specialize in incentive and messaging targeting, budget optimization, and paid media measurement, and move rapidly to test new ideas and products. As a Data Scientist expert in causal inference and marketing mix models (MMM), you will lead our efforts to measure and optimize investments across marketing channels. Responsibilities: Deliver results across the entire lifecycle of data science solutions for Growth: from defining the problem with cross-functional stakeholders to deploying production models that address key business problems. Own complex domains and develop long-term roadmaps to maximize business impact. Build statistical pipelines, write production code, and design/analyze experiments. Participate in the science on-call rotation to ensure automated campaigns operate successfully. Experience: Advanced degree in statistics, economics, mathematics, or equivalent industry experience. 4+ years of industry experience in causal inference or data science. Proven ability to apply statistics to unstructured problems and deliver measurable results. Deep technical expertise in causal inference and tackling challenging measurement problems. Expertise in marketing mix modeling is highly preferred. Expertise in SQL and experience with large-scale data platforms. Proficiency in Python and working within production coding environments. Benefits: Great medical, dental, and vision insurance options with additional programs available when enrolled Mental health benefits Family building benefits Child care and pet benefits 401(k) plan with company match to help save for your future In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team membe

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Growth Products team drives rider and driver acquisition to scale the business and balance the marketplace. We specialize in incentive and messaging targeting, budget optimization, and paid media measurement, and move rapidly to test new ideas and products. As a Data Scientist expert in causal inference and marketing mix models (MMM), you will lead our efforts to measure and optimize investments across marketing channels. Responsibilities: Deliver results across the entire lifecycle of data science solutions for Growth: from defining the problem with cross-functional stakeholders to deploying production models that address key business problems. Own complex domains and develop long-term roadmaps to maximize business impact. Build statistical pipelines, write production code, and design/analyze experiments. Participate in the science on-call rotation to ensure automated campaigns operate successfully. Experience: Advanced degree in statistics, economics, mathematics, or equivalent industry experience. 4+ years of industry experience in causal inference or data science. Proven ability to apply statistics to unstructured problems and deliver measurable results. Deep technical expertise in causal inference and tackling challenging measurement problems. Expertise in marketing mix modeling is highly preferred. Expertise in SQL and experience with large-scale data platforms. Proficiency in Python and working within production coding environments. Benefits: Great medical, dental, and vision insurance options with additional programs available when enrolled Mental health benefits Family building benefits Child care and pet benefits 401(k) plan with company match to help save for your future In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team membe

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Growth Products team drives rider and driver acquisition to scale the business and balance the marketplace. We specialize in incentive and messaging targeting, budget optimization, and paid media measurement, and move rapidly to test new ideas and products. As a Data Scientist expert in causal inference and marketing mix models (MMM), you will lead our efforts to measure and optimize investments across marketing channels. Responsibilities: Deliver results across the entire lifecycle of data science solutions for Growth: from defining the problem with cross-functional stakeholders to deploying production models that address key business problems. Own complex domains and develop long-term roadmaps to maximize business impact. Build statistical pipelines, write production code, and design/analyze experiments. Participate in the science on-call rotation to ensure automated campaigns operate successfully. Experience: Advanced degree in statistics, economics, mathematics, or equivalent industry experience. 4+ years of industry experience in causal inference or data science. Proven ability to apply statistics to unstructured problems and deliver measurable results. Deep technical expertise in causal inference and tackling challenging measurement problems. Expertise in marketing mix modeling is highly preferred. Expertise in SQL and experience with large-scale data platforms. Proficiency in Python and working within production coding environments. Benefits: Great medical, dental, and vision insurance options with additional programs available when enrolled Mental health benefits Family building benefits Child care and pet benefits 401(k) plan with company match to help save for your future In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team membe

Datadog is looking for an experienced Senior Account Based Marketing Manager to drive new customer acquisition and pipeline generation across the Americas (North America and LATAM), with a focus on our Commercial (SMB) segment. In this role, you will design and execute an integrated, multi-channel marketing account based-marketing strategy, spanning paid search, paid social, dedicated field programs, sponsored events, and third-party digital channels, in close partnership with sales leadership. This is a full-funnel, cross-channel mandate, with the latitude to prioritize the channels and programs that deliver the greatest impact. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Develop and execute a comprehensive, multi-channel marketing strategy to drive pipeline growth across the Americas, leveraging sponsored events, paid search, paid social, field-led programs, third-party digital placements, and more. Support the design and execution of 1:many, 1:few, and 1:1 ABX marketing programs for the Commercial (Small and Midsize Business) segment, combining digital tactics, such as paid social and programmatic display, with dedicated field plays, such as direct mail, to break into and expand high-value accounts. Serve as both strategist and operator for the region: help define the marketing plan and lead execution across paid media, field marketing, and event teams. Architect the operating model and playbooks for dedicated programs and partner with cross-functional marketing teams to execute dedicated programs where regional support is needed, maintaining consistent quality and cadence across the Americas. Establish the reporting and measurement framework needed to evaluate program and channel performance, refining the strategy based on results. Maintain flexi

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us! The Opportunity As the Creative Director, you will lead the visual and conceptual identity of New Relic across all brand touchpoints—from global enterprise marketing campaigns, digital experiences, and AI product launches to our signature corporate events and executive briefs. You will manage and mentor a talented internal team of designers, copywriters, and multimedia creators, while partnering closely with Product Marketing, Growth Marketing, and Executive Leadership. Your mission is to push the boundaries of B2B tech branding, making the concept of "observability" as visually compelling as it is technically revolutionary. What You’ll Do Shape the Brand Vision: Oversee, evolve, and enforce New Relic’s global visual identity, voice, and brand guidelines across all digital, print, and experiential mediums. Lead & Mentor: Manage a multi-disciplinary team of creatives, fostering a highly collaborative environment that encourages experimentation, technical curiosity, and excellence. Shape Campaign Creative Strategy: Concept and mock up end-to-end creative directions that support multi-channel initiatives, including major product launches, global events, paid media, and digital experiences. Collaborate as One Team: Partner cross-functionally with Product, Demand Gen, and corporate communications to translate deeply technical product capabilities into clear, high-conversion creative assets. Executive Presence & Team Advocacy: Balance hands-on creative mentorsh

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. This role combines political campaign and project management leadership with political giving strategy and PAC management. You will serve as both a political strategist and operational manager, representing policy goals to internal and external stakeholders while supporting Lyft's comprehensive political engagement infrastructure. To support our Federal, State & Local Policy teams, you will lead the development and implementation of political campaigns—including legislative advocacy and state ballot initiatives; while simultaneously driving our political giving strategy and managing all PAC operations in support of the company's policy mission. Reporting to the Director of Campaigns, this role serves as an essential support function for the broader Policy team. Responsibilities: Strategic Campaign Development & Management In partnership with our Director of Campaigns, design and implement strategic campaigns leveraging tactics such as rider and driver activation and engagement; earned, owned, and paid media; and leveraging, creating, and supporting coalitions and third party partners. Develop campaign plans with clear goals, timelines, budgets, and messaging. Lead cross-functional collaboration across Policy, Communications, Legal, Product, Marketing teams and other internal partners. Represent Lyft on industry policy coalitions, building third-party support as needed. Oversee campaign execution, ensuring adherence to timelines and budgets. Act as a thought leader on political strategies, messaging, and tactics across the company. Political Giving Strategy & PAC Operations Own and drive Lyft's short-term and long-term political contribution strategy in partnership with the Chief Policy Officer and Policy Leadership Team, ensuring alignment with business prior

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. About this Job Replit is redefining how software is built, and who gets to build it. Our mission is to achieve Autonomy for All : making programming accessible, collaborative, and powered by AI. To realize this vision, we are building a brand that is as iconic, inventive, and human as the product itself. We are seeking a Brand Copy Lead to shape how Replit is expressed across the world. You will be responsible for crafting the voice of our brand, writing breakthrough copy across campaigns, marketing assets, and product surfaces, and ensuring Replit’s story shows up with clarity, consistency, and cultural impact. You’ll move fluidly from high-level concepting to meticulous execution, working closely with design, marketing, product, and external partners to bring the Replit narrative to life. This is a role for a Copy Lead who thrives at the intersection of storytelling and strategy. Someone who can define timeless brand foundations while also creating standout expressions that inspire, resonate, and endure. This role reports directly to the Executive Creative Director, ensuring close collaboration on vision, craft, and execution. In this role you will: Define and evolve Replit’s brand voice, tone, and narrative across all communications. Lead copywriting for high-profile product launches, campaigns, events, and cultural activations. Write and adapt marketing assets across channels — web, social, email, paid media, video scripts, event copy, and more. Create scalable editorial guidelines and frameworks that empower teams across the company to write with excellence. Collaborate with designers, marketers, strategists, and agency partners. Elevate the quality of writing across every touchpoint, advocating for clarity, creat

About Mixpanel Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com . About the role: This role sits within the APAC Regional Marketing team, which is responsible for building pipeline, awareness and retention in the region. We are looking for a creative and results-driven campaign manager to support our growth in APAC, based out of our Singapore office. The campaign manager will be the strategist and owner of integrated campaigns that drive quality new business and expansion pipeline. The role requires creativity, an understanding of multiple marketing channels, and strong project management and collaboration skills. Responsibilities: Build the strategy for campaigns in APAC, including campaign objectives, targeting, messaging/positioning, budget and timelines Collaborate closely with teammates within APAC and globally to execute campaign deliverables (e.g. content creation, paid media, on/offline events, direct mail) Actively partner with campaign managers globally to create the global campaign plan and strategy Localize campaigns to drive increased engagement in key markets Closely monitor performance metrics and proactively optimize programs and processes to deliver on pipeline goals We’re looking for someone who: Has at least 6+ years of experience with B2B/SaaS marketing or the analytics space Possess strong communications, project management and execution skills Loves collaborating with global teammates and cross-functional teams (marketing, sales, partners, pre-sales, post-sales) Is positive and energetic with a strong ownership mentality - from plan to execution Likes being hands-on and is ready to go outside of the box to make things work Learns quickly and has t

The Company Delight.ai is on a mission to build the AI workforce of tomorrow. For over a decade, we built the infrastructure behind conversations—chat, voice, video, messaging APIs—and became the #1 CPaaS platform for in-app communications. 4,000+ brands trust us. 7 billion messages flow through our platform every month. 300 million monthly active users. In December 2024, we made the full strategic pivot to AI-first customer experience. By February 2025, we’d launched our AI agent for enterprise CX—built on a decade of conversation data, now with intelligence on top. And in November 2025, we rebranded to Delight.ai. Why Digital Marketing Manager, APAC? APAC represents 33% of our qualified pipeline target for FY27. We’re building out demand generation across Korea and the broader region, and we need someone who can own it end-to-end: paid media, email, webinars, and the localization quality that makes everything land correctly in-market. We’re looking for a marketer who knows the Korean B2B landscape, moves with urgency, and uses AI tools to punch above their weight—not because it’s trendy, but because it’s how you keep pace with what this role demands. The Role You’ll own digital demand generation for Korea, working closely with the APAC Field Marketing Lead to execute paid media campaigns, email programs, and webinars—while also serving as the quality gate on localized marketing assets. This role is for marketers who think in pipelines, not just programs, and want their impact measured in revenue, not impressions. You might be this person if: You think in funnels — awareness, consideration, conversion — and you naturally ask “what does this do for pipeline?” before anyone else does You’ve run a paid media campaign that didn’t just hit delivery targets but actually moved qualified leads through the funnel You use AI tools in your daily workflow—for content drafting, campaign analysis, reporting—and you’ve figured out how to get more done without sacrificing quality

We're hiring a Head of Global Campaigns to own Asana's global pipeline engine. Lead the strategy, build, and optimize our full-funnel demand programs across enterprise and commercial segments, translating Asana's new agentic positioning into campaigns that generate real pipeline and accelerate revenue. Manage a team of Demand Generation strategists and partner closely with field marketing, partner marketing, product marketing, creative, and RevOps to own the global number for MQL marketing pipeline. As part of the Marketing team, you will join a global, revenue-driven function focused on fueling business growth and building a brand customers love. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own Asana's global demand generation strategy for corporate and enterprise segments, setting and tracking marketing-sourced pipeline targets, MQLs, SQOs, conversion rates, and campaign ROI. Architect integrated multi-channel programs that move buyers from problem identification to purchase, with a particular focus on enterprise buying committees such as CIOs, COOs, Heads of IT, and Ops leaders. Build and operate always-on demand programs alongside campaign-specific bursts for product launches, vertical pushes, and key buying seasons. Partner with content and PMM to ensure campaigns are anchored in differentiated messaging across Asana's core GTM pillars (Operations, Marketing, IT/AI, and Agencies). Lead the ABM strategy targeting Asana's highest-priority accounts, deploying intent-driven ABM platforms and partnering with paid media to optimize account penetration and pipeline velocity

Datadog Incident Response is an end-to-end incident operations solution native to Datadog’s unified observability and security platform. It brings the entire incident lifecycle — from alert to resolution — together in one place so engineers can respond fast with confidence instead of losing time switching between disconnected monitoring, paging, and incident tools. As a Product Marketing Manager (PMM) - Incident Response, you will develop go-to-market strategy for new products and features, create the content that enables our sales and partner teams, and touch on all areas of the business while helping move Datadog forward. We give our Product Marketing Managers the opportunity to collaborate, investigate, and idealize how we can gear our product strategy to yield the highest results. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Drive the go-to-market strategy for Datadog Incident Response products, such as Incident Management, On-Call, and Incident AI as an expert of your product area. Launch new features with compelling messaging and positioning, developing assets such as slide decks, blogs, product demos, webinars, and solution briefs. Develop high-impact sales enablement assets (battlecards, pitch decks, demos) grounded in deep market and competitive insights. Partner with cross-functional teams to execute campaigns across webinars, paid media, organic channels, and sponsored events. Drive customer marketing initiatives including case studies, testimonials, and

Join us in building the future of finance. Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading. About the team + role We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards. The Growth team's mission is to help Robinhood grow smarter, not just faster, by pairing data-driven insights with sharp execution. We help ensure every growth investment is measurable, efficient, and delivers lasting value. We work closely with partners in Product, Paid Media, and Lifecycle Marketing to improve how we acquire users, keep them engaged, and grow their value over time. As a Senior Data Scientist, Product , you will help answer big, foundational questions to shape our premium subscription product, Robinhood Gold! In this high-impact role, you will help identify the right customers for Gold and determine which offers and incentives drive signups and retention. You will collaborate closely with partners across Product, Marketing, and Finance to prioritize key initiatives and measure business impact clearly. This position offers tremendous opportunity to influence product strategy and shape our long-term growth trajectory. This role is based in our Menlo Park, CA office, with in-person attendance expected at least 3 days per week. At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our o