£106.5K – £128K/yr
The Team + The Role The Director, Field Marketing EMEA is a hands-on field marketing role owning the in-person and account-based programes that drive pipeline across EMEA. You'll sit within a lean team of three, reporting to the Senior Director, Demand Generation, EMEA — and you'll be building and executing programes yourself, and love doing so. We're looking for someone who is genuinely embedded in the European product and tech community, knows what moves and influences SAAS buyers in our key markets (UK, DACH, France, Nordics, and the Netherlands) and can connect every field investment to a commercial outcome. This role is a hybrid position based 3 days per week in our London office. What this looks like day-to-day Owning the end-to-end EMEA field marketing calendar — regional events, roadshows, conference activations, and hosted programmes built for European buyers Leading field programmes with particular depth in French and DACH markets, from concept through to post-event pipeline attribution Partnering closely with EMEA Sales to ensure every field investment is tied to account-level pipeline goals Designing and delivering executive programmes for every Pendo leadership visit to the region — pipeline dinners, roundtables, customer engagements Owning EMEA customer stories and connecting them to field moments, campaigns, and Pendo's broader content pipeline Executing co-marketing programmes with regional partners, resellers, and SIs Building and maintaining a visible, credible presence for Pendo across the European B2B tech and product community Who You Are Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work. You're a builder, not a maintainer. You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, you don't just follow i