Jobs in United States

B2b Marketing Lead in United States

247 active opportunities · Updated October 2026

Explore current b2b marketing lead jobs across United States. Filter by work mode, employment type, experience, department, date posted and distance.

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📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingCompany trend -80.2%
Quick readStrong listing-quality and freshness signals

About the Team The B2B Marketing team helps businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority as we scale our work with companies, developers, and institutions around the world. The team works across field marketing, campaigns, customer storytelling, thought leadership, events, lifecycle programs, and executive communications. We partner closely with Sales, Partnerships, Product, Product Marketing, Communications, Finance, Recruiting, and company leadership to build programs that drive durable growth across enterprise and business audiences. About the Role We are hiring a Partner Marketing Manager to own and execute joint go-to-market plans across a portfolio of strategic technology partners and independent software vendors. This role will turn ecosystem relationships into focused programs across launches, campaigns, customer proof, enablement, events, and demand generation that accelerate adoption, strengthen partner advocacy, and drive measurable business impact. You will work closely with Partnerships, Sales, Product Marketing, Field Marketing, Communications, and partner organizations to prioritize opportunities and move plans from strategy through execution. This is a highly cross-functional individual contributor role with no people-management responsibility, built for someone who can operate across a broad ecosystem, work through influence, and create repeatable motions in ambiguity. This role is based in San Francisco and follows a hybrid work model, with three days per week in the office. In this role, you will: Create and execute joint go-to-market plans across priority technology partners and ISVs, spanning launches, campaigns, customer proof, enablement, events, and demand generation, with clear goals for adoption, pipeline, and revenue impact. Build compelling ecosystem narratives, messaging, and positioning for integrated solutions, joint value propositions, and shared customer outcomes. L

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O
📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingCompany trend -80.2%
Quick readStrong listing-quality and freshness signals

About the Team OpenAI’s mission is to ensure that general-purpose artificial intelligence benefits all of humanity. The Business Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence by developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst core business audiences. The Strategy & Operations function supports Business Marketing with operating models and cadences; strategic planning; portfolio, resource, and investment management; measurement and organizational learning that empower our teams to move at pace with clarity and confidence. This is a hybrid role, based in San Francisco Bay Area (preferred) or New York City three days a week. About the Role Business Marketing moves quickly, and this role sits close to the work. We’re looking for an analytical, highly collaborative Business Operations Manager who can turn a complex marketing budget into better day-to-day decisions. You will partner with marketing leaders, Strategic Finance, Procurement, Data Science, agencies, and regional teams to plan and pace spend, manage commitments, answer urgent questions, and translate investment data into clear actions. This role is not for someone who prefers back-office operations. You will be embedded in the business, understand what teams are trying to achieve, and help them move faster with confidence. You will run the operating rhythm for budget administration across a global, highly matrixed team: maintaining a trusted view of allocations, POs, contracts, actuals, forecasts, and risks; reconciling inputs across different marketing functions, regions, and shared services; and surfacing tradeoffs for leadership and Strategic Finance. You will also partner with Data Science to better connect spend to outcomes, lead useful ad hoc analysis, and build AI-enabled tools and workflows that take the friction out of budget management and make th

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O
📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. About the Role We’re looking for a Senior ABM Strategist to build and lead the operating model for OpenAI’s highest-priority enterprise accounts. You’ll translate commercial priorities into focused 1:1 and 1 account programs, align Marketing and Sales around shared account plans, and orchestrate buying-group engagement across channels. This is a hands-on builder role for someone who can define the strategy, establish the system, and work directly with cross-functional partners to move strategic accounts toward qualified pipeline and revenue. In this role, you will: Own the enterprise ABM strategy, including account selection, tiering, objectives, program architecture, investment decisions, and performance recommendations. Partner with Sales, SDR, and RevOps to build shared account plans, map buying groups, identify whitespace, define engagement plays, and establish clear follow-up ownership. Design and execute 1:1 and 1 programs across content, paid media, executive engagement, events and webinars, web experiences, outbound coordination, and other relevant channels. Use intent, product, firmographic, engagement, and seller signals to determine when and how to activate priority accounts. Translate account and buyer insights into personalization strategies, offers, messaging, and conte

AWSGitRestAI
O
📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Team The B2B Marketing team contributes to OpenAI's broader mission of ensuring responsible and widespread adoption of artificial intelligence. We are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI's products and platform. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Growth, Sales, Research, Comms, and Design teams to create a cohesive customer experience across all our channels. About the Role We're looking for an enterprise Product Marketing Manager to own the administrator and governance experience across ChatGPT Work and Codex. IT administrators, security teams, and deployment owners are often the difference between an AI product being available and an organization actually putting it to work. This role will define how OpenAI earns the trust of the people responsible for approving, deploying, managing, and expanding AI inside their organizations. You will translate a fast-moving set of enterprise capabilities into a clear, practical story covering setup, access, controls, governance, security, usage, and value. You will own the administrator audience as a dedicated product marketing discipline, partnering closely with Product, Security, Sales, Customer Success, Growth, Customer Education, and other Marketing teams. Your job is not simply to announce new features. It is to help administrators understand what has changed, what they can control, how to deploy responsibly, and why expanding access is the right decision for their organization. In this role, you will: Own the IT administrator and governance audience: Build a deep understanding of the needs, decisions, objections, and workflows of workspace administrators, IT leaders, security teams, and enterprise deployment owners. Define the enterprise administration and governance s

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O
📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

Job Description: Data Scientist, B2B Demand Generation, Growth & Measurement About the Role We are hiring a Data Scientist to lead measurement, experimentation, and decision science for B2B marketing demand generation. You will help us understand which marketing investments create incremental demand, qualified pipeline, and revenue and how to scale them efficiently. Our mandate is to build a rigorous, full-funnel view of how B2B marketing creates demand and moves prospects from awareness and engagement to qualified opportunities, closed-won revenue, and expansion. You will shape how we measure marketing impact and influence across channels, campaigns, audiences, and account segments. In this role, you will partner closely with B2B Marketing, Demand Generation, Growth, Sales, RevOps, Finance to connect marketing activity to qualified pipeline, customer acquisition, and efficient revenue growth. What You’ll Do Define north-star, leading, and guardrail metrics for B2B demand generation, including account engagement, qualified leads and opportunities, sourced and influenced pipeline, conversion rates, pipeline velocity, and incremental ARR. Design and execute measurement and experimentation strategies across channels and campaigns, using randomized tests, audience or geographic holdouts, lift studies, quasi-experimental methods, and other causal approaches suited to long B2B sales cycles. Analyze channel, audience, campaign, creative, content, landing-page, and account-segment performance to identify the drivers of qualified demand, funnel conversion, pipeline quality, and incremental revenue. Partner with Marketing, Sales, RevOps, Finance, Product, and Engineering to improve instrumentation, campaign taxonomy, CRM data quality, lead-to-account matching, and the operating cadence for acting on measurement insights. Build AI-native measurement and decision-support workflows, using LLMs and agents to synthesize campaign performance, surface growth opportunities, and h

PythonSQLAWSRest
P
📍 United States· Full-time· Remote
✓ High-confidence listingCompany trend -85.6%

From $178.6K/yr

Quick readStrong listing-quality and freshness signals

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . As Director, Mid-Market Marketing you will own the global B2B marketing strategy for our mid-market advertisers within our SMB audience, building scalable, data driven solutions that drive retention and revenue growth. You will also lead the development and execution of account-based marketing strategies for high-value Mid-Market accounts, ensuring tight alignment with Sales and XFN partners. In this role you will partner closely with cross-functional partners to align on priorities, ways of working and integrated marketing plans, while building and growing a high-performing Mid-Market Marketing team. This role requires a strategic leader and operator who can act as a player-coach: setting the long term vision and operating model for Mid-Market, managing resources and developing the capabilities of your team, while personally leading criti

DC
📍 New York, New York, United States· Full-time
✓ High-confidence listing

From $115K/yr

Quick readStrong listing-quality and freshness signals

We're looking for a Communications Specialist with a uniquely hybrid role combining media relations support, executive thought leadership program development, project management, and communications operations for the marketing team. This role supports how executives communicate externally - whether through press, speaking or social media - and internally, with CMO internal communications and content development. With a unique set of responsibilities supporting executive comms, internal communications for the CMO and planning for the marketing team, this role is key in how the marketing organization stays aligned, prioritized and running efficiently day to day. Straddling both the comms team and the office of the CMO, you will seek opportunities that carry the Diligent executives’ voices while also helping run the operating rhythm of the marketing team itself. You would be joining Diligent at an exciting moment in the company’s history, as they unleash their new AI-powered GRC platform to help General Counsels, Chief Compliance Officers, Audit and Risk Leaders. This is the result of nearly three years of intense development of agentic workflows inside the Diligent platform, as well as MCP/plug-in access to Diligent offerings - providing a robust, differentiated experience for clients who need solutions that accelerate and action critical business objectives, not just static reporting. This is a high-visibility role for someone who wants exposure to media relations, executive communications and marketing team operations at once. You'll work closely with the CMO, the executive team, the broader marketing leadership team, corporate communications, and the People team to make sure the right message reaches the right audience — and marketing leadership stays focused on what matters most with internal and external alignment on strategic priorities. What You'll Do Executive Thoug

AWSGitAIGo
O
📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Mid-Market & SMB Strategist to own demand strategy for two high-velocity segments with distinct customer needs, buying journeys, and sales motions. You’ll translate segment goals into an integrated portfolio of programs, identify the highest-leverage opportunities to improve conversion and pipeline, and align channel teams and GTM partners around a shared audience, message, handoff, and measurement plan. This is a hands-on role for someone who combines strong strategic segmentation with a practical, test-and-learn operating mindset. In this role, you will: Own the Mid-Market and SMB demand strategy, including segment priorities, audience definitions, pipeline goals, program portfolio, investment recommendations, and quarterly roadmap. Translate segment insights into integrated campaigns and always-on journeys across web, email, paid media, webinars, content, partners, and sales-assisted follow-up. Partner with Product Marketing and Sales to define ideal customer profiles, buyer needs, priority use cases, value propositions, and offers for each segment. Work with Web, Lifecycle, RevOps, SDR, and Sales to improve high-intent conversion paths, qualification, routing, speed-to-lead, and follow-up quality. Build a disciplined testing agenda ac

AWSGitRestAI
R
📍 New York City, NY, United States· Full-time
✓ High-confidence listingCompany trend -99.2%

From $10K/yr

Quick readStrong listing-quality and freshness signals

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Role The Creative Director for Customer Stories will set the creative standard for the program, leading the charge on how we celebrate the compelling people and businesses building on Ramp. You’ll own the story bar, bringing narrative clarity, and filmmaker-level craft to every project. Your job is to define the program’s creative principles, write the treatments, and direct a bench of filmmakers and animators. You’ll apply deep production knowledge to govern our tiers and actively push to break the mold of traditional B2B “customer stories.” Working closely with our Customer Marketing Lead, who writes the stories and sets the narrative priorities, you bring those stories to life on screen: owning the creative ideation, treatment, and direction. You’ll also work closely with animators and filmmakers, directing them through every shoot and edit. As a creative leader, you’ll set the standard for how Ramp is represented to our customers, partnering across the business to ensure every project meets an exceptionally high bar for craft and story

R
📍 New York City, NY, United States· Full-time
✓ High-confidence listingCompany trend -99.2%

From $10K/yr

Quick readStrong listing-quality and freshness signals

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Role We're looking for a world class filmmaker who can both shoot and edit Ramp's Customer Stories. Your role will be to create new and innovative storytelling techniques that celebrate the people and businesses using Ramp to do extraordinary things. Ramp's customer films are cinematic, character-led, and entertainment-first. They are not testimonials shot at a desk. You'll be expected to have a deep knowledge of every part of the filmmaking process, from influencing treatments, to having technical fluency with equipment and editing. You partner with the Customer Marketing Lead and Creative Director on every project to actively break the mold of traditional B2B “customer stories.” The CD owns the idea, the narrative, and the treatment. You own the camera, the cut, and the cinematic standard. What You'll Do Shoot and edit customer stories films in an entertaining and cinematic manner Influencing pre-production phase and owning production phase including: pre-production (scouting, shot lists, pre-interviews), production (camera, lighting, di

E
📍 United States· Full-time
✓ Quality checkedCompany trend -94.8%

About ElevenLabs ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always. We have expanded from voice into three main platforms: ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. ElevenAPI gives developers access to our leading AI audio foundational models. Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you. How we work High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy. Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you. AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations. Excellence everywhere: Everything we do should match the quality of our AI models. Global team: We prioritize your talent, not your location. What we offer Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible. Growth paths: Joining ElevenLabs means joining a

DC
📍 New York, New York, United States· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

We're looking for a Head of Enterprise & Field Marketing to lead and scale our global field marketing organization, own account-based marketing for our largest and most strategic accounts, drive alliances and partner marketing in service of enterprise growth and regional strength; and oversee our strategic events strategy and programs. This is a senior leadership role responsible for the strategy, team, and execution to drive high-quality pipeline and conversion for Diligent’s AI-powered GRC platform in all regions, and design programs that turns enterprise pipeline into revenue through a full-funnel approach, including integrated regional campaigns; 1:1/1:few ABM for named global accounts; bespoke strategic events that offer cut-through experiences for prospects and customers; and leveraging co-marketing of alliances and partnerships for net-new pipeline and brand expansion. You would be joining Diligent at an exciting moment in the company’s history, as they unleash their new AI-powered GRC platform to help General Counsels, Chief Compliance Officers, Audit and Risk Leaders. This is the result of nearly three years of intense development of agentic workflows inside the Diligent platform, as well as MCP/plug-in access to Diligent offerings - providing a robust, differentiated experience for clients who need solutions that accelerate and action critical business objectives, not just static reporting. Working closely with Sales and the broader GTM organization, you will lead an established, multi-region field marketing team and be responsible for evolving it from regional execution into a more specialized, account-centric growth engine — tightly aligned with enterprise sales leadership, customer success, global events, and partner teams. You'll own the budget, the roadmap, and the relationship with sales as the primary marketing partner for our highest-value opportunities. You w

AWSGitAIGo
O
📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingCompany trend -80.2%
Quick readStrong listing-quality and freshness signals

About the Team The Integrated Marketing team sits at the center of product, brand, creative, media, research, and GTM work. We partner closely with PMM, Product, Developer Relations, Design, Comms, and agency teams to shape launches and campaigns that are clear, distinctive, and grounded in real audience insight. This is a growing function, so the team needs people who can both raise the quality of the work and build the operating model around it: bringing strong judgment, high agency, and trusted partnership to complex, visible moments. About the Role OpenAI business launches move quickly and often involve new products, model capabilities, or research that can change how businesses operate. We’re looking for an integrated marketing manager to help shape those launches from early strategy through execution. You’ll develop a point of view on the audience, positioning, creative direction, and channels, and help turn complex product and research advances into campaigns that connect with customers. You’ll partner across Product, Product Marketing, Research, Brand, Creative, Communications, Growth, and Sales, along with external agencies. The right person understands technology, has strong strategic and creative instincts, and knows how to bring together the right people and ideas to produce work that is clear, credible, and effective. This is a hybrid role based in San Francisco, with three days a week in the office. In this role, you will: Develop integrated marketing strategies for business product launches, new capabilities, model releases, and research moments. Partner with Product, Product Marketing, and Research to understand what’s changing, identify the right audiences, and shape positioning and launch narratives. Lead campaigns that bring launches to life across creative, communications, customer marketing, developer marketing, growth, sales, and paid, owned, and earned channels. Identify customer stories, product demonstrations, and creative concepts that make

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V
📍 United States· Full-time· Remote
✓ Quality checkedCompany trend -88.6%

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. As a Senior Events Specialist on Vanta’s Strategic Events team, you’ll help execute high-visibility Tier 1 conference sponsorships and flagship programs, reducing execution risk and creating leverage for the broader team. The Strategic Events team creates high-impact experiences that connect Vanta with customers, prospects, partners, and the broader cybersecurity community. The team manages both Vanta-owned flagship programs and major third-party conference sponsorships, partnering across the organization to deliver strong experiences and support business goals. You’ll support a range of strategic events, including Tier 1 conference sponsorships and flagship programs. You’ll work across multiple overlapping timelines, coordinate with internal and external partners, and flag risks early so the team can triage them effectively. What you’ll do as a Senior Events Specialist at Vanta: Support planning and execution for Vanta’s presence at RSAC, Black Hat, Fal.Con, and AWS re:Invent, including sponsorship logistics, exhibit planning, booth design coordination, and on-site execution. You’ll ramp into the portfolio by shadowing AWS re:Invent, taking on planning responsibilities for RSAC, and supporting the strategy and execution of Black Hat. Coordinate sponsor deliverables such as speaking submissions, digital placements, lead retrieval, co-marketing, and event activations. Maintain detailed planning calendars, project trackers, and status updates across multiple events and overlapping workstreams. Identify dependencies and flag execution risks early so the team can triage issues and keep programs on track. Partner with Design, PMM, P

AWSGitRestAI
P
📍 San Francisco, CA, United States· Full-time· Remote
✓ High-confidence listingCompany trend -85.6%

From $145.7K/yr

Quick readStrong listing-quality and freshness signals

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . tvScientific by Pinterest is the Performance TV platform built for advertisers who want to drive measurable business outcomes. We combine media buying, optimization, measurement and attribution in one platform to make CTV a more accountable, effective performance channel. We’re looking for a Lead Ads Product Marketing Manager to oversee go-to-market strategy for tvScientific’s integration into Pinterest Ads Manager. You’ll turn complex product capabilities and performance insights into clear customer value, compelling narratives and launch programs that drive adoption. What you’ll do: Set and execute the go-to-market strategy for CTV capabilities in Pinterest Ads Manager, shaping positioning, messaging, launch planning, enablement and adoption across Product, Sales, Marketing and Pinterest Ads teams. Translate technical product capabiliti

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