Jobs in United States

Brand Protection Manager in New York

78 active opportunities · Updated October 2026

Explore current brand protection manager jobs in New York. Filter by work mode, employment type, experience, department, date posted and distance.

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📍 New York, NY, United States· Full-time
✓ High-confidence listingCompany trend -85.6%

From $88.5K/yr

Quick readStrong listing-quality and freshness signals

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . As a Client Account Manager II, you will be in charge of driving a sophisticated book of business featuring some of the largest Fashion and Apparel advertisers at Pinterest. You'll work directly with high-opportunity clients as a trusted consultant, bringing together technical expertise, performance media knowledge, and strategic thinking to deliver measurable results on the platform. For Fashion/Apparel advertisers, Pinterest is a uniquely powerful platform where inspiration naturally translates into action across the full customer journey; from trend discovery and style inspiration to product consideration and purchase. In this role, you will help brands connect with high-intent consumers at every stage of the funnel, building strategies that drive both brand relevance and measurable performance. You’ll partner with advertisers navigating fast

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📍 New York, NY, United States· Full-time
✓ High-confidence listingCompany trend -85.6%

From $1.1M/yr

Quick readStrong listing-quality and freshness signals

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . As a Client Account Manager II, you will be in charge of driving a sophisticated book of business featuring some of the largest advertisers at Pinterest. You’ll work directly with some of our key advertisers as a trusted consultant to their business. Your strategic advice, analytical skills and sales skills are core to bringing to life the value we deliver as a platform. In this role, you will help Nestlé and its portfolio of brands connect with consumers in moments of inspiration, discovery, and early decision-making across some of Pinterest’s most relevant categories. You’ll partner closely with brand, agency, and cross-functional stakeholders to translate category insights, audience strategy, and media priorities into campaigns that strengthen awareness and consideration across a diverse CPG portfolio. This is an opportunity to shape how one

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I
📍 New York, NY, United States
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

InMobi (Corporate) InMobi Group is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses — including InMobi Advertising and flagship consumer platform Glance — InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. InMobi Advertising InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and vast consumer reach — including flagship consumer platform Glance — InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com. Glance Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com. Overview of the Role: The Global Enterprise Marketing team operates across brands, channels, events, and geographies, and moves fast. We're looking for a sharp, organized Marketing Events & Operations Coordinator to be the connective tissue that keeps it all running during our highest-stakes, most visible moments. This role reports to the Head of Experiential Marketing and supports the broader cross-functional enterprise

Machine LearningAISapProject Management
Y
📍 New York, NY, United States
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Yext (NYSE: YEXT) is the enterprise agentic marketing platform. Built on the world's most comprehensive structured data platform for local businesses, Yext gives brands and their partners the visibility intelligence to win every moment of discovery – across AI and traditional search. Yext's API-first architecture connects structured data to APIs, MCP servers, and generative interfaces, so partners and developers can build purpose-built experiences on the same infrastructure powering Yext's own products. Thousands of brands and digital marketing partners in financial services, healthcare, retail, hospitality, and food rely on Yext to manage, measure, and optimize visibility at scale. For more information, visit yext.com . At Yext, Product Engineering builds and evolves the technology behind our products and services. We’re looking for software engineers who want to solve meaningful technical problems, contribute to systems at scale, and help shape what we build next. We work in an agile environment with two-week sprints and regular demos that keep teams aligned and give engineers clear visibility into the impact of their work. From day one, you’ll contribute directly to the codebase and collaborate with experienced engineers from a wide range of leading universities and technology companies. We are looking for an engineer to join Team Watson , which owns and develops the systems that power Yext Search and Yext Chat. The team builds the indexing, retrieval, and serving technology that enables brands to deliver fast, relevant answers across their websites and digital experiences. Yext Search handles more than 50 million requests each month, serving users around the world in over a dozen languages. Watson also brings these search and retrieval capabilities to Yext Chat, helping conversational experiences generate useful answers grounded in trusted customer content. Because Watson’s systems serve real-time, customer-facing experiences at a global scale, engineers o

PythonJavaAIC++
D
📍 New York, New York, United States· Full-time
✓ High-confidence listingCompany trend -84.7%

From $139K/yr

Quick readStrong listing-quality and freshness signals

Reports to: Head of Developer Growth · New York, NY NOTE: This is not a traditional marketing role, it's a growth role that reports into the Product org. We're hiring someone to build our developer audience the way the best consumer brands build audiences, with a real voice, a point of view, and the speed to act on both. You'll own where and how we show up in the places developers actually spend time, run our developer social channels, expand into new ones, and build the tooling and measurement behind it. This is a builder role, not simply a coordination role. What You'll Do: Own the voice, editorial standard, and publishing cadence for Datadog's developer channels (@datadogdevs on X, Datadog Developers on LinkedIn) Treat replies as a primary surface. The best accounts win in the mentions, not the feed Expand into the places developers actually spend time: Reddit, YouTube, Discord, Bluesky, dev.to, Hacker News, and whatever you make the case for. Always openly as Datadog — developers catch anything else immediately, and you only get caught once Turn shipped engineering work into things people want to read and watch. Releases, changelogs, war stories, the occasional postmortem that deserves a wider audience Build the attribution model connecting what you publish to trials and signups. Nobody is handing you this one Run real experiments: a hypothesis, a readout, and the willingness to kill something publicly when it doesn't work Lead the developer content engine around events Get other people posting — Datadog engineers under their own names, and developers outside the company who already like us and could use the support Track what developers are saying about us and our competitors, and route it back to product and growth Who You Are: You've grown an audience from a small number to a large one You can point to outcomes your content moved, not just reach You're a strong writer with a distinctive voice, and you know the difference between writing about an audience and

TW
📍 New York, NY, United States
✓ High-confidence listing

$140K – $175K/yr

Quick readStrong listing-quality and freshness signals

About The Weather Company: The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). AI is part of how we work: Human judgment, expertise, and creativity remain essential and are amplified by AI. We expect everyone in this role to use AI thoughtfully and proactively to accelerate their performance, improve the quality of their work, and explore new possibilities. We are looking for people who are curious, adaptable, and excited to help shape an AI-enabled culture that delivers better outcomes for our customers and our company. Job brief: We are seeking a Lead of Data Instrumentation & Growth Measurement to serve as the connective tissue between Product (Web, iOS, Android) and Marketing (Lifecycle, Performance Marketing). In this role, you will eliminate data disparity, establish a unified enterprise event taxonomy, manage Server-Driven UI (SDUI) dynamic tracking schemes, and lead incrementality testing to ensure marketing spend is optimized. You will also oversee performance marketing capabilities, configuring Server-Side Tagging (CAPI), Google Tag Manager (GTM), and a targeted GA4 conversion infrastructure. You will partner with product managers, developers, and specialized agency partners to overhaul our Amplitude environment and build transparent attribution pipelines. The impact you'll

SQLAWSAIAuditing
TW
📍 New York, NY, United States
✓ High-confidence listing

$130K – $150K/yr

Quick readStrong listing-quality and freshness signals

About The Weather Company: The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). AI is part of how we work: Human judgment, expertise, and creativity remain essential and are amplified by AI. We expect everyone in this role to use AI thoughtfully and proactively to accelerate their performance, improve the quality of their work, and explore new possibilities. We are looking for people who are curious, adaptable, and excited to help shape an AI-enabled culture that delivers better outcomes for our customers and our company. Job brief: The Weather Company reaches hundreds of millions of people through the world's most-used weather apps. We're hiring our first dedicated Growth PM to own how new and existing users discover value — starting with onboarding and activation, then expanding into the habit and retention loops that turn casual weather-checkers into daily users. The impact you'll make: Drive Core Business Metrics: Measurably improve Day 0 (D0) registration and subscription conversion rates across our primary growth funnels. Expand Engagement Touchpoints: Increase notification opt-in rates and drive surface-level engagement through higher widget adoption. Accelerate Experiment Velocity: Scale our experimentation framework to ship more tests per quarter and shorten decision-making cycles. Unify the Cross-Platform Experien

RH
📍 New York, New York, United States· Full-time
✓ High-confidence listing

$150.9K – $190K/yr

Quick readStrong listing-quality and freshness signals

Healthcare is complex. We’re here to change that. RVO Health is a health technology company on a mission to make health easier to navigate, more accessible, and more affordable for everyone. Here, you'll help over 40 million people every month, with a team that genuinely cares about the work and each other. AT A GLANCE RVO Health is seeking an experienced and highly analytical Director, SEO & AEO to own organic search performance across our entire suite of health brands, including Healthline (The #1 health website in Google AI Overviews and ChatGPT visibility), Healthgrades (The #1 healthcare finder website), Medical News Today, and more. This role leads and scales a high-performing SEO team, setting strategy and driving measurable growth in both team capability and organic traffic. The Director brings deep and varied SEO expertise, spanning traditional Google search, Agentic search (AEO), and Social search, and translates that expertise into performance gains and business impact across our digital ecosystem. This is a highly visible leadership role with direct collaboration at the VP+ level, requiring strong analytical rigor, technical depth, and the ability to connect SEO performance to enterprise priorities. Where You'll Be Location: New York City, NY | Hybrid We believe great collaboration happens when we're together, solving problems, learning from each other, and connecting as a team. That's why we’re in our offices Tuesday through Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish. Office address: 250 Park Ave S, New York, NY 10003 (Union Square) What You’ll Do Lead, coach and scale a highly performant SEO team across multiple priorities and brands. Develop team-wide SEO (Google, Agentic, Social) strategies, across every stage of the health search journey (including for Healthline and Healthgrades), based on a nuanced understanding of site performance, SEO data, Google's updates, and third-party industry insights, in alig

GitAIGoRust
D
📍 New York, United States· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About Dialpad Dialpad is the AI platform for customer experience, built to resolve customer problems in real time across voice and digital. Our AI agents learn from your best human agents and improve with every interaction, helping organizations understand their customers, deliver better experiences, increase operational efficiencies, and build a lasting competitive advantage. Unlike legacy systems built to route and answer, or standalone agentic bot vendors built to deflect, Dialpad was built to resolve. Our AI agents and human agents operate on a single platform with shared context, allowing Agentic AI to resolve issues, advance deals, and eliminate busywork through automation while seamlessly handing conversations to humans when needed, with full context preserved. Market-leading brands, including Randstad, Motorola Solutions, Netflix, the San Diego Padres, the Colorado Rockies Baseball Club, and Cal Athletics, trust Dialpad. Dialpad is backed by Andreessen Horowitz, GV, ICONIQ Capital, and T-Mobile. Being a Dialer At Dialpad, AI isn’t just a feature; it’s how our teams do their best work every day. We put powerful AI tools in every employee’s hands so they can move faster, think bigger, and achieve more. We believe every conversation matters. And we’ve built the platform that turns those conversations into insight and action, for our customers and ourselves. We look for people who are intensely curious and hold themselves to a high bar. Our ambition is significant, and achieving it requires a team that operates at the highest level. We seek individuals who embody our core traits: Scrappy, Curious, Optimistic, Persistent, and Empathetic . Your role As an Account Executive, Enterprise, you will own the complete sales process from start to finish. You’ll work closely with Marketing, Partner Managers, Sales Leadership, Sales Engineers, Account Management, Legal, and Finance to take a large-sized business prospect to an active Dialpad client. In addition, you’ll help

GitAIGoRust
L
📍 New York, NY, United States· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Business is changing the way companies, brands and organizations leverage the Lyft platform to redefine the way they operate and move people around. We are solving big problems, and meeting the needs of our clients and the people they care about in a whole new way. We realize that the world has changed so much recently, and that the needs of our customers and how they envision transportation is changing too. Our work is fun, challenging and rewarding and we are looking for customer and growth-focused team members passionate about solving problems and delighting our customers. As an Account Manager, you’ll help our clients understand the power of Lyft Business. You will build and manage a named account list of large organizations in the US, ensuring that they leverage Lyft’s products for any transportation objective they have. We’re building the next great transportation platform, and we need world-class talent and candidates that aren’t afraid to try new things and think outside the box to build new business. Responsibilities: Own the customer relationship with enterprise grade partners as their primary representative to Lyft for all their business related transportation needs Partner with Fortune 500 companies, to design, sell and implement custom transportation solutions for their respective passengers that include employees (essential and non), recruits, VIPs, guests, subscribers, etc Identify and generate additional revenue streams within existing accounts, including up-sells and cross-sells; selling across commuter benefits, events, employee perks, concierge, and corporate travel use cases to exceed revenue targets Generate and maintain an active pipeline with meticulous attention to opportunity staging, close dates, revenue forecasts, and deal documentation Constantly ‘se

AIGoMarketingHR
S
📍 New York, NY, United States· Full-time
✓ High-confidence listingCompany trend -87.9%
Quick readStrong listing-quality and freshness signals

Who We Are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About The Team The Enterprise Hunter Solutions Architecture Team aims to land new users adopt prescriptive solutions that drive their growth and success. We work with C-level executives, finance leaders, product design and engineering teams at global brands who are building financial services solutions with Stripe. Our SA team works closely with Account Executives, Professional Services, Partners, and Product Teams to develop our strategy for winning new users. At Stripe, managers grow people and inspire them to do outstanding work. This leader must be a driver who loves building teams through its people and can deliver outstanding results. This role requires great interpersonal skills to work cross functionally as a trusted advisor to both our sales, partner and professional services teams. This role will also play an important role in helping shape our product and messaging with our product development and marketing teams. As a manager/leader of Solution Architecture for our new business, you will recruit, lead, and mentor a world class pre-sales engineering team to grow our user base through new deals. You will drive collaboration from cross-functional teams to influence and unify stakeholders at all levels of the organization to drive business results. You will lead from the front and drive outcomes for our users. What You’ll Do Responsibilities Recruit, hire, lead, and retain a world class pre sales team. Be an advocate for the

AIGoRustMarketing
P
📍 New York, United States
✓ High-confidence listingCompany trend +671.4%

$230.9K – $384.8K/yr

Quick readStrong listing-quality and freshness signals

ROLE SUMMARY Pfizer Commercial Oncology is introducing the world to the next era of cancer care. With a growing portfolio of novel therapies, industry-leading R&D, and a goal of delivering eight breakthroughs by 2030 across major cancer types, we're translating cutting-edge science into market-shaping impact. Here, you'll partner with exceptional colleagues across scientific, medical, and manufacturing teams, backed by advanced digital and AI-enabled infrastructure and the authority to accelerate medicines from discovery to delivery. Guided by our values of courage, excellence, equity, and joy, you'll have the opportunity to stretch your skills and build a career that evolves with you—across teams, roles, and the Pfizer enterprise. Join us to make history — for patients, for their families, for the future. The US Precision Medicine Thoracic Franchise is entering its most consequential — and most complex — growth chapter. Our in-line thoracic portfolio spans two biomarker-defined populations: LORBRENA (lorlatinib) for adults with ALK-positive metastatic non-small cell lung cancer (NSCLC), and the BRAFTOVI + MEKTOVI (encorafenib + binimetinib) regimen for BRAF V600E-mutant metastatic NSCLC. Both sit inside a molecularly driven treatment landscape where the right patient is identified by a biomarker signature. Winning here means mastering precision targeting: reaching narrow, high-value, genomically defined patient populations through the exact clinicians who test for and treat them. This is a people-management leadership role that demands a strong enterprise leader — one fluent in both commercial strategy and AI-enabled execution, and able to think and operate at the enterprise level. The colleague who leads this team will set a multi-year strategic vision, make thoughtful trade-off and resource-prioritization decisions across two brands, and influence senior leadership across the wider organizati

Machine LearningAIExcelRecruitment
P
📍 New York, NY, United States· Full-time
✓ High-confidence listingCompany trend -85.6%

From $75.2K/yr

Quick readStrong listing-quality and freshness signals

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . About tvScientific We are the first CTV advertising platform purpose-built for performance marketers. For game developers and publishers, we bridge the gap between massive TV reach and granular User Acquisition (UA) metrics. Built by ad-tech veterans, our platform combines media buying, optimization, and MMP attribution to help gaming brands automate CTV campaigns, drive app installs, and maximize Return on Ad Spend (ROAS). Join the tvScientific team as an Account Manager, where you'll lead strategic client relationships, drive revenue growth, and ensure client success on our cutting-edge platform. As an Account Manager on our team, you'll be responsible for managing a portfolio of key client accounts, developing and executing strategic account plans, and driving revenue growth through upsell, cross-sell, and retention initiatives. You'll levera

AWSGitRestAI
P
📍 New York, NY, United States· Full-time
✓ High-confidence listingCompany trend -85.6%
Quick readStrong listing-quality and freshness signals

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . Pinterest is uniquely positioned across the full consumer journey—from inspiration and discovery through consideration, planning, and action. Creators bring ideas to life, Pinners signal emerging interests and intent, and advertisers help people act on what inspires them. This role will define how Pinterest measures that flywheel, helping advertisers understand how Pinterest and its creators build awareness and drive business outcomes, while helping creators understand the value they generate and unlock new opportunities with brands. The ideal candidate is a Staff-level product leader with substantial ads measurement experience and a deep understanding of how advertisers set objectives, deploy tactics across the full funnel, and evaluate outcomes. They have worked cross-functionally with engineering, data science, research, PMM, sales, an

AWSRestAIGo
P
📍 New York, NY, United States· Full-time
✓ High-confidence listingCompany trend -85.6%

From $108.2K/yr

Quick readStrong listing-quality and freshness signals

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . As a Sr Client Account Manager, you will be in charge of driving a sophisticated book of business featuring some of the largest advertisers at Pinterest. You’ll work directly with some of our key advertisers as a trusted consultant to their business. Your strategic advice, analytical skills and sales skills are core to bringing to life the value we deliver as a platform. In this role, you will help Home Retail advertisers translate inspiration into measurable business outcomes, connecting consumers from discovery to purchase in moments of high intent. You’ll partner with brands navigating performance goals such as efficient customer acquisition, catalog sales growth, and omnichannel conversion strategies, while helping them unlock the unique value of Pinterest as a platform where planning often precedes purchase. This is an opportunity to shape

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